Thursday, October 8, 2015

NISSAN PHILIPPINES: Celebrates 2nd Year Anniversary

YOLO, the Lady Driver, was able to witness the launch of the new Nissan JUKE during the 2nd year anniversary celebration of Nissan Philippines Inc.
 Even I myself got so thrilled with this new baby! 

Sungjoong (SJ) Huh
General Manger of Marketing Nissan Phils. Inc

Nissan Juke- a compact crossover that’s built to thrill

Now, Nissan introduces the new Nissan Juke, a compact crossover that is built to thrill. A bold dynamic exterior design, intuitive Integrated Control System, powerful 1.6L DOHC gasoline engine, and Xtronic CVT transmission make the Nissan Juke one of the most highly anticipated Nissan vehicles in the market. The promise of a fun and exciting drive gives the market another reason to rediscover the excitement of Nissan.

The new Nissan Juke is designed to project an energetic agility, bringing together the toughness of an SUV and dynamism of a compact sports car into one vehicle through Nissan’s ROBIOTIC design concept. Under this, Nissan takes the mechanical (ROBO) and combines it with the living body (BIO) to produce a masculine and agile exterior, and an interior that combines mechanical precision with dynamic movement. The new Nissan Juke’s unique crossover styling gives it a bold, eye-catching look on the road.

On the outside, the Nissan Juke immediately commands attention with boomerang LED combination lamps set high upon the hood, complimenting the large round headlamps.  Nissan’s signature V-grille, coupled with an under guard intake, further enhance the sportiness of the new Nissan Juke’s exterior.

Raked front pillars open up a large windshield area for improved all-around visibility, while a sloped rear roofline combines with its muscular lower body sides to emphasize its strength and sportiness. Embedded rear door handles in the rear pillars recall the design of a 2-door sports coupe.   On the ground, 17-inch alloy wheels gives added boldness and power to the new Nissan Juke’s overall design. Together, these elements add to the aerodynamics of the new Nissan Juke for an enhanced driving experience. 

The new Nissan Juke’s also offers enough space for five passengers to fit in comfortably. A fold-down 60/40-split bench rear seat and flat load floor can be configured as needed in order to accommodate groceries, sports gear, luggage or people. 

Inside the new Nissan Juke, radical character lines and hooded gauges on the center console add to the bold nature of the vehicle. Sport-bolster driver and passenger seats, which keep the rider’s body in place when in motion and a diving fin inspired door trim design, add to the new Nissan Juke’s sporty personality.

First launched in Japan in 2010, the new Nissan Juke immediately captured the attention of the global automotive scene because of its fun, bold design, and exciting driving performance. In March 2014, the minor change Nissan Juke was unveiled in the Geneva International Motor Show, bringing an even more refreshed take on the eye-catching vehicle. The minor change model was then brought into the South East Asia having first introduced in Thailand in February 2015 and since then, it has been making its mark in the region.

The new Nissan Juke combines boldness and excitement, becoming the brand’s answer to the growing local compact crossover segment.  It showcases the ability to deftly take on the challenges of everyday driving in the Philippines. 

Nissan Philippines Inc. 

Rediscover Excitement, Rediscover Nissan

Antonio "Toti" Zara
President and Manging Director Nissan Phils. Inc
The glory days of the 80’s and 90’s saw Nissan become a household name in the local automotive scene, ingraining itself in the Filipino psyche through their iconic vehicles like the Nissan Sentra, California, and Stanza. However, over the years, Nissan slowly took the backseat in the minds of the market because of shifting consumer preferences.

Nissan, with a proud global heritage in over 80 years, determined to bring back that excitement to the Philippine market, through the establishment of a consolidated national sales company. This 2015, Nissan Philippines Inc. (NPI) celebrates its second year anniversary of delivering on the brand promise of “Innovation that Excites”. With the boom of motorization in the Philippines, NPI has continuously addressed the needs of the modern citizen with a wide variety of vehicles and innovative services.

“Every day in Nissan, we turn WHAT IF into WHAT IS. It is our promise to deliver ‘Innovation that excites,’” explains NPI President and Managing Director Antonio Zara. “We are driven by our desire to excite people through continuous innovation. We push at the boundaries of what’s possible for the sole purpose of making every day driving experiences more rewarding for everyone.”

To celebrate Nissan’s tradition of delivering excitement and innovation to the public, NPI today launched the “Rediscover Excitement, Rediscover Nissan” campaign to encourage the market to rediscover the brand they thought was once left in the past.

“In our two short years of operations as Nissan Philippines Inc., we have been able to achieve a lot of significant milestones for the Nissan brand. Through our loyal customers and Nissan dealers, we have been able to continuously strengthen our presence here in the local market as we deliver exciting innovations.” Said Zara “However, we believe that we still have ways to go in bringing back our glory days of the 80s and early 90s. This is why we are encouraging more people to rediscover Nissan and what Nissan is now offering to Filipino customers.”


Within its first two years of operations, NPI has brought back the excitement in driving through a series of new product launches, which brings the refreshed versions of almost each vehicle to the local market.

 Nissan Sylphy, a modern take on the beloved Sentra badge, offering more for its class 

The Nissan Altima that combines the excitement of driving with the elegance of style

The Nissan X-Trail, the testosterone-driven compact SUV that lets you perform any action in style
The all new NV350 Urvan, a powerful and versatile road companion

The all new Nissan NP300 Navara, a tough and smart pickup equipped with many firsts in its class features, providing comfortable ride thanks to the rear multilink coil spring suspension 

The Nissan Patrol Royale, the prestigious large SUV capable in any road, now available at Php 3,990,000.


After two years of success, NPI is currently working to bring the brand closer to its customers, allowing them to rediscover the ease and convenience of Nissan. NPI is currently spearheading an aggressive expansion for its dealership network nationwide to bring Nissan closer to its customers.  From the current 28 dealerships, 11 more dealers were signed up, covering the strategic areas of NCR and Luzon (Sucat, Sta. Rosa, Bulacan), Visayas (Cebu, Iloilo, Dumaguete) and Mindanao (Butuan, Zamboanga and General Santos).

“We foresee that growth will be outside of Metro Manila, that is why we are bringing Nissan vehicles closer to our provincial market base,” Zara said.

Complementing this is another innovation in the local automotive industry: the Nissan Parts Online store portal (, which will go live by November 3, 2015. With this local industry first initiative of Nissan, Nissan customers in the entire country can now enjoy purchasing parts, accessories, and merchandise at affordable prices from the comfort of their own homes and enjoy the convenience of free shipping. This service is guaranteed 24hour delivery within Metro Manila.


Nissan also called on gamers to rediscover their racing dream with the launch of the first ever Nissan GT Academy program in the Philippines. An innovation where in young gamers are challenged to prove their racing prowess both on screen and on the race track, the Nissan GT Academy heralded in the democratization of motorsports in the country.

The first Nissan GT Academy Philippine leg helped pave the way for dreamers to achieve their goals, as their stellar performance in the virtual world of racing led them to the real thing. Joward Policarpio, one of the contenders during the Nissan GT Academy Philippine leg, succeeded to be the first ever Nissan GT Academy Asia champion.


“From its very beginnings, Nissan has displayed a flair for innovation and a willingness to strike out into territories unknown. This passion is what led the company to become a major player in the world automotive stage,” claims Zara. “We want our passion for innovation to be felt by our customers. We want them to rediscover that excitement they felt once when they heard the word ‘Nissan”. Through all of our efforts, we hope that we can encourage the Philippine market to rediscover Nissan.”

At the end of the day, “Rediscover Excitement Rediscover Nissan” isn’t just a milestone. It is Nissan’s way of showcasing to the public that it is truly back, and is here to stay.

This RED ALERT JUKE looks perfect for lady drivers like me. 

As a refreshing new concept in driving, the new Nissan Juke represents Nissan’s commitment to delivering “Innovation that Excites” to their customers.

The new Nissan Juke will be available as a 4x2 variant with an SRP of P980,000. It will come in Red Alert, Solar Yellow, Pearl White, and Black Obsidian.  Expected start of sales will be January 2016.

This can be a perfect gift to the ladies for the coming Valentines Day celebration!

About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014.

Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment. For more information on our products, services and commitment to sustainable mobility, visit our website at

“Innovation that Excites”

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