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(L-R: Project Manager for Mobile Experience Retail Marketing Group
Junsik Kwon; Mobile Experience Business Director, Daniel Choi; President Min Su
Chu; Mobile Experience Business Unit Head Blue Avelino; and Head of Corporate
Marketing Yna Quimson) |
Samsung
unveiled its revolutionary smartphone, the Galaxy S24 Series with its
widely-anticipated mobile AI features, at 5th Avenue in Bonifacio Global City,
where they held the massive and most epic #GalaxyAIFestival and opened the
Galaxy AI Pop-up Store.
From breathtaking performances from K-pop
superstar Sunmi and local artists like Lola Amour, CRWN, and Jess Connelly, to
#TeamGalaxy Catriona Gray sharing the stage, find out what made this epic
festival one to remember.
The Epic
Stage at the Galaxy AI Festival
Galaxy fans and avid supporters poured into 5th
Avenue to attend the Galaxy AI Festival, headlined by K-pop siren Sunmi who
performed her chart-topping hits such as “Gashina” and “Siren”.
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K-pop siren SUNMI shared
what she loves about Samsung and the Philippines at the Galaxy AI Festival. |
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K-pop siren SUNMI delivers an epic performance of her global hit song “Gashina” as she closes the Galaxy AI Festival with a bang. |
Meanwhile, beauty queen, youth advocate, and TV
personality #TeamGalaxy Catriona Gray also shared how much she loves the Galaxy
S24 series, expressing her amazement at this landmark phone's AI features that
make everyday epic so easy to achieve!
“I’ve been geeking out about the Galaxy S24 for
the past week. Generative AI technology is such an innovation! I was praying
that this existed when I was in school because some of the features in the
[Galaxy] S24 are just going to streamline your productivity, your creativity,
your gaming experiences when you want some of the leisure time, cause of
course, we can’t be all work and no play over here!” she said.
Guests could definitely put these epic phones to
the test during the AI Festival because, as Catriona attested, the Galaxy S24
series is great for capturing moments that mean a lot to all of us - especially
at concerts with its Nightography features.
“It’s the superior concert phone, tried, tested
and true - especially the night shots!” she said.
She also praised the Galaxy S24’s AI-powered
productivity features. “I am a notetaker, through and through and the Notes app
on my Samsung is my most go-to app. But the new Samsung Galaxy S24 Series has
Notes Assist. So when for example, you’ve taken a plethora of notes, you’ve
gone and watched a Ted Talk or you’re working on a project and you want to put
all your thoughts down in one place. The AI feature on the S24 can actually
summarize your notes!”
Not to be outdone, top local artists such as
Lola Amour, Jess Connelly and CRWN also graced the night, their musical talent
rounding out this amazing evening.
Guests were also given a shot at being their
most epic selves with various interactive installations, showcasing how the
Galaxy S24 Series’ incorporated meaningful intelligence that unleashes
creativity and boosts their productivity and entertainment experience.
At the Galaxy AI experience zone, guests could
try the Galaxy S24 Ultra’s suite of AI-powered tools and advanced Nightography
features to create stunning content - most especially when the festivities went
on into the night as the Galaxy S24 Ultra can capture more light in low light.
For guests who love to maximize every minute
even when on the go, they dove into the power of Galaxy AI in the Galaxy
AI-powered Productivity Area. The new Galaxy AI is perfectly designed to
improve all aspects of life with astounding features such as Notes Assist,
Circle to Search and many more. Meanwhile, you can also find out just how the
Galaxy S24 is making communication truly borderless with Live Translate and
Chat Assist features.
Guests took home fun giveaways after visiting
all the booths, with three lucky participants of the Galaxy AI TikTok contest
taking home epic prizes such as a Galaxy S24 Ultra 256GB, a pair of round-trip
tickets to South Korea, and a Galaxy S24 256GB.
Take home
the new era of mobile AI experience at the Galaxy AI Pop-Up Store
At the opening of its Galaxy AI Pop-up Store at
C1 Park Avenue in BGC, Samsung Electronic Philippines (SEPCO) President Min Su
Chu introduced the new era of mobile AI. “We are very excited for Filipinos to
experience Galaxy AI. When we launched the Galaxy S24 Series, we were looking
forward to seeing our Pinoy users experience this new technology that will
definitely usher in a new era of mobile AI and it’s great to see how
enthusiastic the response to the Galaxy S24 Series has been. To have everyone
here celebrate this new technology is definitely great and special.”
Inside the Pop-Up store, guests could explore
the features of the Galaxy AI in more depth and take home a Galaxy S24 Series
phone and accessories.
To test out its cameras in low light, guests can
visit the Nightography area accessible at the content creation station. They
can also enjoy an epic gaming session at the Gaming area, where they can
witness life-like visuals made possible through the phone’s Ray Tracing feature
and seamless play through a processor powered by the Snapdragon® 8 Gen 3 Mobile
Platform. They can also test out AI-powered features at the Productivity Area
that make everyday tasks so much easier, such as Note Assist, Circle to Search,
Live Translator, Transcript Assist and many more.
The Samsung Galaxy S24 series
is available through samsung.com, Samsung Experience Stores, Authorized Samsung
Stores, Lazada, Shopee, Abenson.com and MemoXpress Online.
To find out more about the Galaxy S4 and S24+,
visit:
https://www.samsung.com/ph/smartphones/galaxy-s24/
To find out more about the Galaxy S24 Ultra,
visit:
https://www.samsung.com/ph/smartphones/galaxy-s24-ultra/
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About Samsung Electronics Co., Ltd.
Samsung inspires the world and
shapes the future with transformative ideas and technologies. The company is
redefining the worlds of TVs, smartphones, wearable devices, tablets, home
appliances, network systems, and memory, system LSI, foundry and LED solutions,
and delivering a seamless connected experience through its SmartThings
ecosystem and open collaboration with partners. For the latest news, please
visit the Samsung Newsroom at news.samsung.com.