COMCO Southeast Asia wins PR Consultancy of the Year in Asia-Pacific

 

COMCO Southeast Asia, the global award-winning New PR and Smart Social agency of COMCO Mundo League of Enterprises, is awarded Medium PR Consultancy of the Year in Asia-Pacific by PRCA APAC (Public Relations and Communications Association Asia-Pacific) Awards 2023 for demonstrating great business and effective results as well as community leadership and innovation.

 

COMCO Southeast Asia is the 1^st and only Philippine company to bag this recognition besting other PR and Communications agencies and consultancies in the Asia-Pacific region. COMCO SEA also received finalist citations for PR / Communications Leader of the Year Award for the Group’s Chief Executive Director, Lead Strategic Communications Counsel / Partner and Co-Founder, Mr. Ferdinand L. Bondoy; Media Relations Award for its “Meaningful Storytelling with COMCOmigos” initiative; and Diversity, Equity, and Inclusion Award for COMCO SEA’s long-time client partner, Teleperformance Philippines.

The PRCA APAC Awards celebrates the best of the best PR and communications campaigns, teams, and individuals across Asia-Pacific. Critiqued by some of the biggest names from the worlds of PR, communications and journalism, PRCA APAC Awards only recognizes leading-edge PR and communications work.

 

The Public Relations and Communications Association Asia-Pacific (PRCA APAC) is the world’s largest professional PR body, representing over 35,000 PR professionals in 70 countries worldwide, and a global advocate for public relations excellence.

 

 

In photo are COMCO representatives (from left): Mr. Justin Harvey Llamosa, Chief of Staff to the Group Chief Executive Director and Senior Executive Initiatives and Integrated Communications Manager / Partner; Mr. Ferdinand L. Bondoy, Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder; Ms. Joan Maslang, Corporate Services Director and Comptroller / Partner.

  

Last year, COMCO SEA won the highly regarded Purpose Award of the PRCA APAC Awards 2022 for its flagship initiative, “Dear Survivor:  The COMCO Southeast Asia Write to Ignite Blogging Project Season 2,” which curated heartwarming and inspiring survivor stories all over the country.

 

“This recognition came just in time for the celebration of our 7^th anniversary milestone celebration dubbed as #COMCOepic7years! It is truly an epic event as this metal demonstrates COMCO Southeast Asia’s excellence and commitment to uplifting the practice, leading the industry, and igniting social change not just in the Philippines but in Southeast Asia and the Asia-Pacific region. This also kicks off the rollout of the phase 2 of the group’s 10-year masterplan,” said Ferdinand L. Bondoy.

 

“This award is dedicated to our team (COMCOys), partners in the industry (COMCOmigos), and even apprentices (COMCOwans) who are part of COMCO’s craft of Meaningful Storytelling. Thank you PRCA APAC for this award. It is truly an honor to be part of this upbeat PR and Communications community in Asia-Pacific and be recognized as among the game changers in the region,” Mr. Bondoy added.

 

About COMCO Southeast Asia

COMCO Southeast Asia, headquartered in the Philippines and with affiliate network presence in Indonesia, Malaysia, Singapore, and Thailand, is a global award-winning integrated communications agency championing the practice of the emerging global disciplines of New PR and Smart Social. With the unique brand of Meaningful Storytelling, the Agency has done groundbreaking works for more than 100 local, regional, and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, PRCA APAC Awards, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 150 metals from various local and international award-giving bodies.

 

About COMCO Mundo League of Enterprises

COMCO Mundo League of Enterprises is the parent company and umbrella group for all of COMCO’s existing and upcoming ventures and initiatives, a collective of agencies and programs dedicated to advancing the communications profession and related disciplines such as digital, media, advocacy, training and education, and entrepreneurship, among others; to being a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia, COMCO Middle East and Africa, TARO AOX Digital + Integrated Communications, SEA Wave Pop Culture Studio, Camp COMCO Mentorship Program and Alumni Society, and Citizen COMCO Advocacy Program.

 

 

OPPO Celebrates Creativity and Innovation during Inspiration: Ahead

 

Leading global smart device brand OPPO recently hosted OPPO Inspiration: Ahead, an event that empowered Filipinos to live a more creative and inspired life while embracing innovative technology. The event championed different passions and fields of creativity such as fashion, photography, content creation, and music.

 

The event was held at the BGC Amphitheater in Taguig City last March, and allowed guests to participate in interactive booths that let them experience the capabilities of the new OPPO smartphones and devices. They also had the opportunity to meet OPPO’s ambassadors and partner content creators Magic Liwanag, David Guison, Pam Quinones, and Daryl Chang plus OPPO celebrity brand ambassadors Bea Alonzo and Nadine Lustre! Also gracing the event were OPPO AVP & President of Overseas Sales & Services Billy Zhang and OPPO APAC President Andy Shi.

 

“At OPPO, Inspiration Ahead means we will always work hard to bring the kindness of technology to the world. We aim to use technology to make the world a happier place, as we collaborate with our partners and of course, all of you, to rise up to the challenges of the day. Through innovation and inspiration, we believe that we can help the society overcome anything to build a better future together,” said Joanarc Sales, Head of CRM and Public Relations at OPPO Philippines.

 

 

Guests learned practical photography and fashion tips and tricks from the best in the industry. Fashion icons Daryl Chang and Pam Quinones educated the crowd on maximizing their OPPO smartphones for capturing stylish looks and outfits. As fashion magazine editors and stylists themselves, Daryl and Pam shared how they find the drive to create looks that are unique and make a statement all these years.

 

 

Meanwhile, celebrity photographer Magic Liwanag and content creator David Guison taught the guests how to take your photography skills to the next level with OPPO smartphones. Magic also talked about how he captures photos that inspire and tell stories while David elaborated on how he constantly reinvents himself and channels authenticity as a content creator.

 

 

During the much-anticipated meet-and-greet, Nadine stressed the importance of taking a step back and allowing yourself to recharge to stay inspired and creative. She shared that after traveling in and out of the metro, she was able to keep her mental health in check and become more productive. “Find the chance to go on a beautiful journey," Lustre said.

 

 

Bea Alonzo was candid about her creative process as an actress, content creator, and businesswoman. What keeps her inspired is how she leaves a fragment of her authentic self in every role and every work she ventures into. “When I am presenting myself on camera as Bea the vlogger, of course, I share my authentic self. I share my authentic joys, days, and hobbies” Alonzo said.

 

 

Guests were also treated to great music from the acts of Fern. and Ace Banzuelo. OPPO Reno series brand ambassadors Leanne and Naara were also present during the event to serenade the crowd with their greatest hits.

 

To show appreciation to its loyal users, OPPO had special benefits for My OPPO App members who attended the event. Users got exclusive access to a special lounge where they could hang out and watch the program, availed of special merchandise to show off their OPPO swag, and first priority during meet-and-greets with Nadine Lustre and Bea Alonzo.

 

OPPO Inspiration: Ahead highlighted two of the brand’s latest smartphones that use cutting-edge features, which guests experienced during their visit in the immersive activity  booths. They were able to try out the 40x microlens feature of the OPPO Reno8 T 5G’s 100MP portrait camera in the Microlens Technology booth while others got the chance to play around with the newly-launched Find N2 Flip at the Self-Shoot area.

 

To know more about the #OPPOInspirationAhead event, visit the OPPO Philippines’ official website at www.oppo.com.ph/ or its official Facebook page at OPPO Philippines.

 

 

 

           

                                               

 About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO's employees are dedicated to creating a better life for customers around the world.

 

Earth Hour 2023 unites more than 60 NGOs, NGAs and LGUs to give the biggest hour for Earth

 

The celebration of Earth Hour 2023 in the Philippines was a success, with iconic landmarks, local governments, and businesses across the country participating in the switch-off.

 

Earth Hour is an annual event organized by the World Wide Fund for Nature-Philippines (WWF-Philippines) that encourages people to turn off their lights for an hour as a symbol of their commitment to the planet. This global movement aims to raise awareness about climate change and the need for urgent action to mitigate its impacts. The event also seeks to highlight the value of nature as climate’s secret ally and the halting of biodiversity loss as one of the organization’s critical advocacies.

 

The National Grid Corporation of the Philippines (NGCP) measured a total nationwide drop in electricity grid load of 62.68 megawatts (MW) during Earth Hour. Luzon saw the most significant drop with 33.28 MW, while Visayas and Mindanao saw load drops of 20.5 MW and 8.9 MW, respectively. To put this into perspective, a small household can consume around 150 to 250 kilowatts in a month, making the energy saved during Earth Hour equivalent to 250 to 418 small households not consuming electricity for a whole month.

 

“We see how much Filipinos care about the planet because of their consistent annual participation in Earth Hour. Each person’s contribution adds up to the bigger goal of reducing the country’s reliance on fossil fuels,” Earth Hour Philippines National Director Atty. Angela Consuelo Ibay said.

 

“Now that Filipinos have taken the first step of switching off their lights, it’s time to keep going by going beyond the hour. We need more people to support environmental efforts whether it is in reducing plastic waste, promoting renewable energy, and eating and living sustainably,” she added.

 

Atty. Ibay explained that switching off the lights for one hour is just a small act for one person, but when millions of people do it, it adds up to significant savings in terms of energy usage. She said that the switch-off is simply the first step to becoming more aware of our individual roles in protecting the environment.

 

This year’s Earth Hour was held on March 25 at the Quezon City Memorial Circle and was attended by an estimated 1,200 people, according to the Quezon City Department of Public Order and Safety. The event was marked by a series of activities, including a sustainability fair, a symbolic run for the Earth, and musical entertainment by local artists.

 

"It only takes 60 minutes to do good for our future, 60 minutes to take notice and commit to saving Mother Nature, to be united and take action because together nothing is impossible,” the President said in a video statement. "Let's switch off and give Mother Nature 60 minutes to breathe," he added.

 

In the previous year’s Earth Hour celebration, the total load drop measured was 65.32 MW for the entire country with the largest savings of 35.26 MW from Luzon, followed by 15.3 MW for Mindanao, and 14.76 MW for Visayas.

 

Since the first Earth Hour in 2007 in Australia, millions of people participate every year in Earth Hour from various sectors, groups, and parts of the world, making it an authentic movement of humanity for the environment. The Philippines joined the global movement in 2008. The yearly global switching off of lights is observed from 8:30 pm to 9:30 pm, where over 190 countries around the world joined in as part of this one-of-a-kind global grassroots movement for nature.

 

Earth Hour 2023 is co-presented by Quezon City Government, together with our Official Communications and PR Partner, COMCO Mundo League of Enterprises; media partners The Philippine Star, GMA, Radyo Veritas, and Globaltronics; promotional partners Creator and Influencer Council of the Philippines, Leo Burnett, and GCash; marketing partners Salad Stop, Coca-Cola, SSI Group, Inc., Epson Philippines, Sun Life Foundation, Booths & Partners, Ayala Malls, and Megaworld Lifestyle Malls; and community partners Save the Children, Oxfam Pilipinas, World Vision, United Nations Development Programme, International Organization for Migration, Association of Young Environmental Journalists, The Asia Foundation, De La Salle University and Philippine Scouts.

 

The following government offices support this event: the Department of Energy, Climate Change Commission, Department of Environment and Natural Resources, League of Cities of the Philippines, League of Provinces of the Philippines, Department of Agriculture, Court of Appeals, Department of Health, Armed Forces of the Philippines, Department of Information and Communications Technology, National Historical Commission of the Philippines, National Parks Development Committee, National Economic Development Authority, Department of Education, Department of Interior and Local Governance, Laguna Lake Development Authority.

 

The success of the Earth Hour event in the Philippines serves as an inspiration to other countries in the region and around the world. It shows that by working together, we can make a difference in our planet's future.

 

Complete your Summer checklist this 4.4 Sale: Up to Php 1,500 discount on HONOR gadgets!

 

Leading smart devices provider in the Philippines, HONOR, has dropped their much-anticipated deals for the 4.4 Sale on Lazada, Shopee, and TikTok including the all-new DSLR Smartphone HONOR X8a. Up to Php 1,500 worth of discounts are up for grabs with exciting bundles and free shipping nationwide.

 

“As you plan your summer trips this year, it’s important that the gadgets you’ll be bringing can help elevate your well-deserved vacation. Need a DSLR-like smartphone, HONOR X8a is for you. Long battery life? HONOR X7a can last you up to three days. If you are worried that you will continuously drop your phone during your travel, try our HONOR X9a 5G. And if you have a long trip planned, we have our HONOR MagicBook X laptops and HONOR Pad 8 perfect for your work requirements,” said Stephen Cheng, HONOR Philippines Vice President.

 

 

 

With HONOR, you can always stay connected! Get a FREE Magic Keyboard worth Php 5,990 when you buy an HONOR Pad 8 while you can get a FREE Premium HONOR bag and Bluetooth Speaker worth Php 7,000 for every purchase of HONOR MagicBook X 14 or HONOR MagicBook X 15.

 

 

Hop on the train of HONOR’s viral phones! Get HONOR X9a 5G and receive a FREE Premium HONOR Speaker worth Php 3,999 while you will get a FREE HONOR Band 6 worth Php 1,990 when you treat yourself an HONOR 70 5G.

 

 

Get these and up to Php 1,500 worth of discounts with exclusive bundles and FREE shipping nationwide during the 4.4 Sale on Lazada (https://bit.ly/3ZsS0Jx) from April 1 to 8, and on Shopee (https://bit.ly/3J1Zv5n) and TikTok Shop (https://bit.ly/3IMaizo) from April 4 to 6, 2023. Freebies are subject to availability and will be on a first come, first served basis.

 

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorphilippines/) and TikTok: (Tiktok.com/@honorphilippines).

 

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

 

GCash FutureCast Introduces 10 New Innovations That Bring The Future Of Fintech To All Filipinos

GCash is the Philippines’ #1 Finance Super App with over 79 million users who enjoy fast, safe, and convenient transactions online. Based on Data.ai, a reputable 3rd party platform, GCash is the #1 Finance Super App in the country with the most downloads, the highest Monthly Active Users, and even the highest Daily Active Users, as GCash is now part of their daily routines.

First launched as an SMS platform in 2005 and later as a super app in 2012, GCash was the first to introduce the QR payment system in the country. It supported the digital migration of Filipinos during the pandemic, and now that the world has reopened, it expands its services to suit the changing needs of Filipinos in a global digital financial landscape. 

At this year’s #GCashFutureCast event, GCash ushered in the future of Fintech through 10 ground-breaking innovations for every Filipino. 

Tools for financial freedom 

GCash has made wealth management products like savings, insurance, and investments easy and accessible. Now it introduces products to help people grow their wealth and to help them protect it.

GStocks PH is AB Capital Securities, Inc.'s (ABCSI) online retail securities trading services made accessible through the GCash app. Its user-friendly and simplified trading interface was designed through a collaboration with the Philippine Stock Exchange. Through GStocks PH, users can now trade stocks of over 280 local companies. GStocks PH will be available to more users soon.

GCrypto allows users to discover and explore the world of Crypto and NFTs. Users get access to curated NFT collections, like The House of OhLala by Filipino contemporary artist, Reen Barrera, on the GCrypto NFT Hub.  Buying and selling Crypto is also made easier with an exchange powered by PDAX, the Philippines’ leading homegrown cryptocurrency exchange.

GInsure Online Shopping Protect insurance offers users 60 days of coverage up to P20,000 for all their online purchases for just P34. The insurance covers scenarios when orders are not delivered, are accidentally damaged, are not as described, or are stolen. The insurance product, powered by Chubb, is embedded in the user’s online GCash payment journey across 1,500 online shops and platforms.

GCash goes global

Traveling Filipinos can now go cashless globally using GCash’s newest services. For overseas Filipinos, they can now use GCash to send money and support to their family back home.

GCash Global Pay allows Filipino travelers to do cross-border QR payments at Alipay+ merchants in Singapore, Malaysia, Japan, South Korea, Qatar, Germany, Italy, France and the United Kingdom. This eliminates the hassle of paying with cash, or withdrawing money at ATMs where you can incur high service fees. It offers real-time Forex charging, with no service fees.

GCash Card gives travelers the advantage of real time Forex charging at low exchange rates and no service fees. With this, users can access their funds in a single tap at over 100 million shops across 200 countries and territories around the world through VISA’s expansive network.. This enables travelers to enjoy hassle-free shopping and dining experiences wherever they may be.  The new GCash card will be available later this year.

GCash Overseas allows overseas Filipinos in Japan, Australia, Italy and the USA to download GCash using international SIM cards. Now they can send money, buy load, and pay bills for their loved ones back home. They can enjoy the convenience of sending money for free with GCash to GCash transactions, saving them the cost of remittance fees. GCash also announced that it is now available in the UK and Canada.  GCash Overseas is currently on Beta and is limited to a number of users, but will expand to more users soon. 

Borrowing made easier

GGives supports Filipinos with the ability to buy now, pay later with zero credit cards, zero additional documents, zero down payment, and now with zero interest at select merchants. GCash users are now free from the barriers normally associated with installment plans, for both in-store or online purchases. 

Borrow Load will allow eligible users to borrow their favorite load promos today at zero cash out, giving them access to their preferred entertainment – even if they’re short on budget. They can now afford to access data-heavy apps with load promos valid for up to 7 days. Borrow Load will be rolling out to more users soon.

Improved security and user experience 

GCash has taken steps to make transactions safer and more seamless through two new features:

GChat is a new, user-friendly messenger feature that makes it easier to chat and transact with contacts, share receipts instantly, and trace transaction histories. The feature makes it easier to search for conversations with friends, merchants or customers, while the Gigi and Advisories features allow users to get help anytime in real-time. GChat will be rolling out to users in the next few months.

DoubleSafe is the latest GCash security feature that prevents fraudsters from taking over accounts. It provides an additional layer of security on top of the 2-Factor Authentication and mobile pin (MPIN). DoubleSafe will be activated for every first login to a new mobile phone, and will use facial recognition to secure an account should the user inadvertently share their MPIN and OTP to fraudsters

At the FutureCast event, GCash CEO Martha Sazon said, “GCash has empowered and enabled every Filipino to remain hopeful and pursue progress. As the Philippines’ #1 Finance Super App and the first finance app to be a household name in the country, GCash is positioned to be everyone’s enabler to be future-ready. With the 10 new innovations at GCash, our hopes for a better tomorrow begins today.”  

About GCash

GCash (G-Xchange, Inc.) is the #1 Finance App in the Philippines. Through the GCash App, 79M registered users can easily purchase prepaid airtime; pay bills at over 1,600 partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 5.2M partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.), the first and only duacorn in the Philippines.

GCash was recognized by The Asian Banker (TAB) and by the IDC in 2021 for its outstanding digital financial inclusion programs.

FitFlop and Haribon Foundation Team Up to Further Green Initiative with a Coastal Cleanup Drive

 

Loving nature would always mean taking responsibility of every action we make. And taking part of clean-up initiatives challenges us to do more for our Mother Earth. It may be a small step but will surely make a difference in our community.

FitFlop, in partnership with the Haribon Foundation, has successfully concluded a  coastal cleanup drive in Las Piñas-Parañaque Wetland Park on March 30, 2023. The event aimed to promote environmental responsibility and raise awareness regarding the importance of protecting Philippine marine biodiversity and critical habitats in urban areas.

 

The partnership brought in over 50 volunteers to the coastal cleanup drive, including FitFlop’s employees, media partners, and influential personalities who value the importance of sustainability. The volunteers all worked together to collect and properly dispose of the waste surrounding the wetland park's shore.

 

“FitFlop has always been about comfort and style, but we’re also a brand that cares about the environment. We’re glad that this event was a success and hope that we can have more events like this in the future,” said Erica Dehesa, Marketing Manager of FitFlop Philippines.

In the spirit of sustainability and camaraderie, all volunteers present during the cleanup drive collectively wore Vitamin FFX Knit Sports Sneakers and Rally Multi Knit Trainers. The Rally Multi Knit Trainers are part of the ultra-flexible and superlight collections and are the epitome of sustainability due to their properties being partly made from recycled materials. Along with FitFlop’s initiative to produce environmental-friendly products, the Vitamin FFX and Rally Multi Knit sneakers are the perfect way to commemorate this special event.

 

The Haribon Foundation, a non-profit organization celebrating its 50th year of safeguarding the country’s natural resources, played a vital role in the cleanup’s success as the group shared their insights and stories on environmental conservation among the volunteers. The expertise of the facilitators from the Haribon Foundation ensured that the whole project was an immersive, eye-opening experience for all.

 

“Haribon firmly believes that private individuals and enterprises should be actively involved in addressing critical environmental issues in the country such as pollution. We celebrate FitFlop's choice to take initiative through Haribon's coastal clean-up activity, and I have high hopes that they will continue supporting Haribon in getting more advocates to follow suit,” expressed by a representative from Haribon Foundation.

 

Following the success of the coastal cleanup drive, FitFlop and Haribon Foundation aspire to continue the partnership promoting environmental responsibility and sustainability in the Philippines. Both parties hope that the event inspires fellow Filipinos to take action to preserve the country’s marine life and natural resources.

 

For more information and updates regarding FitFlop and Haribon Foundation, visit FitFlop’s official global website and the following local social media pages ( Facebook | Instagram ) or Haribon Foundation’s website at www.haribon.org.ph

 

About FitFlop

Since entering the market in 2007, FitFlop has been determined to change the footwear game forever.

Driven to fight the belief that people can’t wear footwear that makes them look and feel great, FitFlop has consistently delivered in producing quality footwear that defies the norm and looks good doing it.

 

SM Prime, UPLB team up for sustainability scholarship

SM Prime Holdings Inc. (SM Prime) has partnered with the University of the Philippines Los Baños (UPLB) to further promote the country’s pursuit of sustainable development.

Through a scholarship grant, SM Prime aims to assist select students pursue undergraduate degrees in Bachelor of Science in Human Ecology (BSHE) and Bachelor of Science in Forestry (BSF) – courses geared towards sustainability. 

The scholarship will be awarded to students from low-income households in Pasay City intended to provide better employment prospects and help reduce poverty and inequality, which are major obstacles to sustainable development.

Collaboration for innovation and sustainability

In an interview, UPLB Chancellor Dr. Jose Camacho, Jr. shared his optimism about the partnership, citing the impact of education, especially sustainability-related fields of studies, in social and economic mobility.

“The scholarship will enable more students to pursue their studies in areas related to sustainability such as environmental science, renewable energy, and sustainable agriculture. By investing in education in these areas, we are preparing a new generation of leaders who will have the knowledge and skills to address the complex environmental and social challenges facing our world today,” Dr. Camacho said. 

“It will encourage research and development in areas related to sustainability. By providing support for students to pursue advanced studies, we are creating a pipeline of future researchers and innovators who can develop solutions to pressing environmental and social problems,” he added.

Aside from enabling students to pursue their education without financial burden, the UPLB chancellor believes that the scholarship can produce competent leaders capable of solving complex environmental and social challenges, and create a pipeline of innovative researchers. 

He further stressed how fostering collaborations and innovation in sustainability between the academic community and the private sector can lead to new environmentally and socially responsible products, technologies, and services that contribute to the Sustainable Development Goals.