SM City Baguio's rainwater treatment facility: A model for water sustainability

 

SM City Baguio's groundbreaking rainwater treatment facility has treated over 17,000 cubic meters of rainwater into drinkable water.

SM City Baguio is making significant strides in water stewardship with its innovative rainwater treatment facility (RTF), launched in July 2023. In the months since, the facility has already processed over 17,111.80 cubic meters of rainwater – equivalent to 7 Olympic-size swimming pools, or enough to fill over 6,800 standard water tankers – into potable water for the SM mall’s operations and for their lessees’ use.

 

This initiative supplements the mall's water supply from the Baguio Water District and significantly contributes to the city's water security and the safety of its residents. Located at the mall’s basement level, the RTF provides 30% of the mall’s total monthly average requirement for clean water that is safe for consumption and food preparation.      

 

"There is a critical need for reliable and safe water sources," said Baguio City Mayor Benjamin Magalong. "And SM City Baguio's rainwater treatment facility is a commendable initiative that directly addresses this need. We hope that other private establishments can adopt similar projects for the efficient use of our water resources."

 

The RTF utilizes a meticulous six-step treatment process, with equipment monitored and parameters checked in real time to ensure optimal performance. The processed water undergoes regular testing by the city’s accredited testing facility and consistently passes all water potability standards.

The rainwater treatment facility (RTF) of SM City Baguio utilizes a rigorous six-step treatment process with real-time monitoring, ensuring processed water always adheres to potability requirements.

 

"This facility is a testament to SM Prime Holdings' commitment to sustainable operations and to the well-being of the communities we serve," said Engr. Liza Silerio, SM Supermalls’ Vice President and Sustainability and Resilience Head. "By maximizing rainwater harvesting and treatment, we are not only reducing our reliance on the city's water supply but also contributing to a healthier and more resilient Baguio City."

 

The impact of the RTF extends beyond the mall itself. With reduced reliance on the city's water supply, water haulers have been able to service more households, particularly during periods of water scarcity experienced throughout the city.

 

SM City Baguio's rainwater treatment facility stands as a shining example of how businesses can play a vital role in addressing critical community needs through innovative and sustainable solutions.

 

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon in integrated property development and onward to building sustainable cities of the future. 

 

 

SM Prime: Engineering a sustainable future

 

Sustainability has become a driving force across every industry. For SM Prime Holdings, Inc. (SM Prime), one of Asia’s leading integrated property developers, sustainability is elevated through a strategic framework that leverages the company’s extensive operations, significant economic impact, and cultural influence.

 

SM Prime’s sustainability journey began in the 1990s, guided by a focus on resilience and practicality. The company has always valued substance over style, favoring strategies grounded on real-world application rather than flashy, short-term fixes.  Its strategy is built on what truly matters to the business and the community it serves, ensuring that its sustainability efforts are both effective and enduring.

 

In its 2023 Annual Integrated Report, SM Prime introduced its Sustainability Ambition Roadmap with a clear and powerful message: Together for a sustainable future – aligned with its vision of creating and managing innovative, sustainable, and integrated property developments that enhance the quality of life for all.

SM Prime’s sustainability strategy is built on three main goals: (1) Environmental sustainability, (2) Prosperity for all, and (3) Climate resilience.

 

Building on its sustainability framework of Economy, People, Planet, and Community, SM Prime identified three major goals to pursue: Environmental sustainability, Prosperity for all, and Climate resilience – all aimed to create a future marked by sustainability, resilience, and widespread prosperity by 2030, 2040, and beyond.

 

Under its environmental sustainability strategy are two significant programs released by the company:  Net Zero by 2040 and #SMWasteFreeFuture.

 

Net Zero by 2040

 

SM Prime is committed to enhancing people’s quality of life by intensifying climate action, reducing disaster risks, investing in resilient design, protecting biodiversity, and implementing strategic corporate social responsibility programs, with its main focus on climate action toward a net-zero business. The company has been collaborating with the World-Wide Fund (WWF) for Nature-Philippines to establish science-based targets in alignment with the global commitment of a net-zero ambition by 2050.

 

“We understand the magnitude of the challenges we face to achieve our Net-Zero commitment. SM Prime is determined to take action and meet its climate commitments. This is one of our top agendas in sustainability,” said Jeffrey C. Lim, SM Prime President and CEO. 

 

SM City Santa Rosa's solar photovoltaic (PV) system has 5,772 panels at 3.088 MWp capacity and has an annual solar energy production of up to 4.292GWh.

#SMWasteFreeFuture

 

SM Prime launched its vision for an #SMWasteFreeFuture, in support of the United Nations Environment Programme’s (UNEP) International Day of Zero Waste. The program introduces a simple segregation scheme: Recyclable, Disposable, and Compostable (RDC), all aimed at reducing overall waste generation and increasing the waste diversion rate from landfills through sustainable disposal methods. The initiative was launched nationwide for SM employees and across all SM property groups and stakeholders.

 

SM Prime continues to support existing programs and partnerships that promote better waste management solutions. Initiatives such as SM Supermalls’ Trash-to-Cash recycling market, Plastic Waste Collection and E-Waste Collection programs, and regular coastal and estero clean-up activities effectively engage the community in rethinking their relationship with waste.

 

To address food waste, SM Hotels and Convention Corporation (SMHCC) has pioneered projects such as The Sustainable Diner with WWF-PH, diverting 198,640 kg of food waste through bokashi composting and 40,013 kg through biodigesters. SMHCC also launched Tela Tales, a program that recycles condemned linens.

SM Prime gathers the community for a #SMWasteFreeFuture.

SM Development Corporation (SMDC) recently partnered with Globe and Scholars of Sustenance Philippines for the Hapag Movement, aimed at targeting food waste and involuntary hunger affecting millions of Filipinos. “As a community, we strongly believe in our ability to contribute to solving today's waste issues. We understand that this may seem like a daunting challenge to overcome. However, by joining forces, we can create a world that our future generations truly deserve – if we have the courage to take on this journey together,” said Hans “Chico” Sy, Jr., President of SM Engineering Design and Development Corporation (SMEDD) and SM sustainability champion.

Water stewardship

 

SM Prime is committed to water stewardship by implementing innovative water conservation and management practices, ensuring that properties developed are more responsive and adaptable to the changing needs of communities.

 

Through its sewage water treatment plants, wastewater is processed, preventing contaminated water from polluting local waterways and for reuse. The recycled water is utilized in malls for water closet flushing, air conditioning operations and landscape greening.

SM City Baguio’s Rainwater Filtration Facility addresses water security and ensures a safe and sufficient water supply for the operations of the mall and its tenants.

 

SM Prime Holdings, Inc.’s Chairman Henry T. Sy, Jr. receives SM Prime’s 30th Listing Anniversary Plaque from the Philippine Stock Exchange’s President and CEO Ramon S. Monzon.

Prosperity for all

SM Prime’s developments serve as catalysts for socio-economic progress, delivering tangible benefits to all stakeholders. Founded by Henry Sy, the company remains committed to his vision of bringing world-class developments to the Philippines. A vision perfectly exemplified through the Mall of Asia Complex which offers a blueprint for future cities that go beyond commercial success to embrace a holistic approach to urban development.

 

SM Prime celebrated its 30th year as a publicly listed company last July 23, signifying three decades of service and transformative growth in the Philippine real estate industry.

“True leadership is marked by a solid dedication to collective success. Our journey at SM Prime demonstrates the power of dreaming big and the incredible achievements that follow when you pursue those dreams with determination and hard work.” – JEFFREY C. LIM, SM PRIME PRESIDENT AND CEO

 

 

Embracing net zero: The Philippines' urgent call to climate action

 

Using solar panels or other renewable energy sources lowers the carbon footprint, leading to reduced greenhouse gas emissions and decreased reliance on non-renewable energy.

As we enter the typhoon season, recent extreme weather events have once again underscored the Philippines' vulnerability to such conditions.

As the nation grapples with the potential aftermath, it is clear that being part of the global conversation on achieving net zero emissions is imperative. This typhoon has highlighted the urgency for the Philippines to be an active participant in the fight against climate change, not only to mitigate future impacts but to also contribute to global solutions.

 

The concept of net zero refers to balancing the amount of greenhouse gases emitted with an equivalent amount removed from the atmosphere. For the Philippines, a country frequently in the crosshairs of severe weather, achieving net zero is a crucial step towards enhancing climate resilience. The recent typhoon has made it evident that the country cannot afford to be a bystander in the global efforts to combat climate change. Instead, it must be a proactive player, advocating for and implementing strategies that contribute to the global net zero target.

 

One of the key areas where the Philippines can make a significant impact is by leveraging its abundant natural resources to transition to renewable energy sources. By increasing investments in solar, wind, and hydroelectric power, the nation can reduce its reliance on fossil fuels, thereby lowering its carbon footprint.

 

SM Supermalls have enhanced natural lighting and improved insulation, reducing energy needs for lighting, heating, and cooling, leading to more efficient and environmentally friendly operations.

This transition is crucial for achieving net zero and offers the added benefit of creating a more resilient energy infrastructure less susceptible to disruptions caused by extreme weather.

SM Prime Holdings, Inc. recognizes the equal importance and urgency of both climate change adaptation and mitigation. As part of our strategy, we are investing 10% of our Capital Expenditure (CAPEX) in sustainability and disaster resilience design.

 

A significant initiative supporting this commitment is SM Prime’s pledge to achieve net zero emissions by 2040. As the country’s leading integrated sustainable property developer, we have committed to the Science-Based Targets Initiative (SBTi), a recognized global standard for corporate decarbonization targets. This makes us one of the few corporations in the Philippines to do so. To ensure our near and long-term science-based targets for 2030 and 2040 align with the global commitment to achieve net zero by 2050, SM Prime collaborates with the World-Wide Fund for Nature Philippines (WWF) through their Corporates for a Better Planet Initiative (CBPI) program.

 

This ambitious target is supported by concrete actions, such as the installation of onsite solar panels across various properties and strategic partnerships for renewable energy sourcing. These initiatives not only reduce the company's carbon footprint but also set a precedent for other businesses to follow, demonstrating that sustainable practices can be integrated into core business operations.

Pledging to advance every person’s right to a better quality of life through heightened climate action, disaster risk reduction, biodiversity protection, and our strategic corporate social responsibility programs, this commitment places climate action at the forefront as one of SM Prime’s sustainability agenda.

SM Prime joins global conversation on building sustainable cities for the future

 

(L-R): Moderator Efraim Roxas, Environmental, Land Use and Urban Planning and Development Bureau (ELUPDB) Director Mylene Rivera, SM Supermalls’ President Steven Tan, and Tohoku University Professor Jeongsoo Yu

SM Prime Holdings (SM Prime) played a pivotal role in advancing sustainable urban development by hosting the 7th annual Association of Pacific Rim Universities – Sustainable Cities and Landscapes (APRU-SCL) 2024 Conference and 3rd International Conference on Human Settlements Planning and Development (ICHSPD) at SMX Convention Center Aura. This prestigious event, organized by the University of the Philippines Los Baños (UPLB), brought together over 300 experts to discuss innovative solutions for building greener and more resilient cities. Focused on the theme "Advancing Sustainable Cities and Communities Through Science, Technology, and Innovation," the conference highlighted the importance of collaboration in addressing urban challenges.

SM’s commitment to sustainability was evident through the participation of its top executives. SM Supermalls’ President Steven Tan showcased SM Supermalls’ eco-friendly practices and community-focused programs. 

“Our malls are more than just shopping centers; they are dynamic public spaces, woven into the daily lives of millions of Filipinos. Our comprehensive environmental sustainability programs are deeply inspired by the vision of our Chairman of the Executive Committee, Mr. Hans Sy, a tireless advocate for environmental sustainability and disaster resilience,” Mr. Tan said.

SM Supermalls’ President Steven Tan highlights the malls’ sustainability initiatives.

He added, “At SM Supermalls, we leverage science and technology to develop innovative solutions that are seamlessly integrated into the design and operation of our malls. We remain committed to leveraging innovation and collaboration to build a greener, more resilient, and more sustainable future for the Philippines.”

SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, shared the company’s vision of creating sustainable integrated properties that foster lively communities.

(L-R): University of the Philippines Los Baños’ (UPLB) Dean Jennifer Marie Amparo, UPLB Chancellor Jose Camacho Jr., Association of Pacific Rim Universities (APRU) Chief Executive Thomas Schneider, Makati Mayor Abigail Binay, SM Prime and SM Development Corporation (SMDC) Lead Executive for Design, Innovation, and Strategy Jessica Bianca Sy, International Conference on Human Settlements Planning and Development (ICHSPD) Conference Director Edgar Reyes Jr., and APRU-Sustainable Cities and Landscapes Director Yekang Ko

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. highlighted SM’s role in disaster preparedness. He presented “From Risk to Resilience: The Work of the National Resilience Council in Risk Governance” where he introduced the Resilience Local Government Unit Program (RLGUP), NRC’s approaches and tools and how risk governance is supported by the sciences.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr. showcases SM Supermalls’ resilient infrastructure.

SM Prime’s commitment to sustainability was further emphasized during a breakout session on creating connections and partnerships, hosted by Jonas Marie Dumdum, Senior Consultant and Sustainability Lead of Nomura Research Institute (NRI) Manila Branch. Katherine Custodio, Executive Director of World Wide Fund For Nature (WWF)-Philippines, underscored the significance of collaboration: “Any program that aims to build climate resilience requires strong partnerships and working together across all sectors.”

SM Prime remains committed to its role as a catalyst for economic growth, delivering innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people. SM Prime is pursuing the next horizon on integrated property development and onward to building sustainable cities of the future. 

Join the Bayanihan: Shopee organizes online donations for communities impacted by Typhoon Enteng

 

In response to the recent Typhoon Enteng, Shopee has activated its disaster relief program, Shopee Bayanihan, to provide aid to affected communities by allowing users to conveniently donate to trusted humanitarian organizations within the app.

 

For users who wish to send in their support, Shopee is making it easier to help by purchasing donation vouchers from Gawad Kalinga, GMA Kapuso Foundation, and UNICEF through the e-commerce platform. Donations go directly to chosen organizations to support respective typhoon relief efforts.

 

"At Shopee, we believe in the power of community and we remain committed to using our platform to support Filipinos, especially during difficult times," said Vincent Lee, Head of Shopee Philippines. "Through Shopee Bayanihan, we aim to make it easier for our customers to connect and provide aid for our kababayans in need.”

 

Users can access Typhoon Enteng e-vouchers through the Shopee Bayanihan microsite:

1. Visit https://shopee.ph/m/shopee-bayanihan or look up ‘Shopee Bayanihan’ in the app.

2. Choose the e-voucher of your preferred charity.

3. Click “Buy Now” to purchase the donation vouchers.

 

Visit https://shopee.ph/m/shopee-bayanihan now to donate.

Create waves of positive change with SM at the 2024 International Coastal Clean-Up

 

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you're interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year's ICC!

For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024

For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC

For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

Price Drop Alert! You can NOW get HONOR X5 Plus for only Php 3,849 until September 13 on Lazada

Leading global smart devices provider, HONOR, just dropped (literally) an exciting news for tech enthusiasts! The eXtracapable HONOR X5 Plus will be available on Lazada for just Php 3,849 from its original price of Php 5,990 until September 13, 2024!

 

“This is probably one of our biggest offers to date! An HONOR smartphone under Php 4K? A powerful triple 50MP Camera and a Super Storage for that price, that isbest deal out there definitely,” said HONOR PhilippinesVice President Stephen Cheng.

 

Full of Power and 50MP Dual Camera to Capture the Wonderful Moments 

 

HONOR X5 Plus features a powerful 50MP Dual Camera – a win for a smartphone with this price tag. This allows users to capture their wonderful life moments in vivid detail, day and night. On the front, the 5MP Front Camera produces high-quality images that can be instantly shared with friends and family. 

 

HONOR X5 Plus comes in a 6.56-inch water-drop display including an eye-caring technology such as Dynamic Dimming, which simulates natural light to help alleviate eye fatigue caused by extended screen time. The 90Hz refresh rate enables the HONOR X5 Plus to display smoother visuals and provide a more responsive experience.

 

The ultra-large 5,200mAh battery of HONOR X5 Plus can support up to 17.8 hours of online video playback and 35 hours of audio calls – matched with a very capable 4GB RAM + 64GB Super Storage, users can now say goodbye to storage anxiety and the pain of having to delete.

 

The larger storage gives you more freedom, retainingmore fun and enjoyment. Sufficient for 12,000 photos, or 5000 songs, or 45 movies. HONOR X5 Plus is also compatible with up to 1TB MicroSD card expansion storage7 with Support HONOR RAM Turbo.

 

Time to stack up your Lazada Platform Vouchers and get HONOR X5 Plus for only Php 3,849 until September 13:https://s.lazada.com.ph/s.m8I0H.

 

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

 

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves. 

HONOR Unfolds a Future with Possibilities with the Record-breaking HONOR Magic V3 at IFA 2024

Global technology brand HONOR announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, that combines on-device and cloud AI technologies, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. In a world first, HONOR introduced its AI Deepfake Detection anti-fraud technology on the global stage. The event also saw the debut of HONOR’s latest AI-empowered flagship devices, including the HONOR Magic V3, the world’s slimmest inward foldable smartphone.

“AI is fundamentally reshaping our industry, enriching and creating new experiences that delight consumers all around the world, every day,” said George Zhao, CEO of HONOR. “Our role as a smart device provider gives us incredible access to consumers. Combined with our expertise in devices, it informs our AI roadmap, allowing us to create better and more secure AI experiences that best meet their needs. Through all our new flagship devices, we hope to deliver human-centric AI experiences that consumers will find truly magical.” 

 

During the presentation, HONOR also highlighted its collaboration with Google to integrate features based on Google Cloud AI models and APIs into HONOR devices. "Through Google Cloud, our partners can tap into world-class AI capabilities for a diverse range of sophisticated AI applications,” said Matt Waldbusser, Consumer AI Director of Google. “We are excited to partner with HONOR, with whom we share a common understanding on the importance of prioritizing user privacy, to build new synergy between on-device and cloud AI, playing to our respective strengths." 

HONOR Magic V3: The World's Thinnest Foldable with Robust Performance 

 

Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world's thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers.  

With a sleek folded thickness of 9.2mm and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device's overall appearance.  

 

Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover's thickness by 40%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use. 

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology, 4320Hz Risk-free PWM Dimming, Dynamic Dimming, Circadian Night Display and Natural Tone Display. 

In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.  

 

The HONOR Magic V3 unfolds a new AI-enhanced future, offering a host of intelligent features, powered by the Snapdragon® 8 Gen 3 Mobile Platform, the titan of on-device intelligence, premium-tier performance, and power efficiency. Marquee capabilities include Magic Portal on Foldable, along with on-device AI-enabled photography features like HONOR AI Motion Sensing, and the HONOR AI Portrait Engine. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google Cloud AI models and APIs to empower users to improve overall efficiency, including HONOR AI Eraser, Face to Face Translation, and HONOR Notes tools. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users， while offering an enhanced and secure experience on HONOR devices.

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves. 

HONOR Debuts New State-of-the-Art Laptop HONOR MagicBook Art 14 at IFA 2024

Global technology brand HONOR announced the HONOR MagicBook Art 14 during the IFA 2024 representing a groundbreaking leap in laptop industry, transforming conventional laptop experience by infusing human-centric innovation with robust capabilities.

Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the lightest and slimmest AI PC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just 1kg and measuring a slim thickness of 10mm. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.  

Integrating an industry-leading Modular Camera Design, the laptop features a detachable magnetic configuration that enhances privacy and adaptability, delivering a wider and immersive visual journey. The HONOR MagicBook Art 14 features a captivating 14.6-inch HONOR FullView Touch Display boasting a crystal-clear 3.1K resolution. With an outstanding 97% screen-to-body ratio, the largest among 14-inch laptops, it guarantees an immersive and enriching viewing experience. Demonstrating HONOR’s commitment to users’ well-being, the display is equipped with the industry's foremost eye protection technologies, such as 4320 High-frequency PWM Dimmin, Dynamic Dimming technology, and E-book Mode, ensuring a comfortable and safe viewing experience. 

In collaboration with Microsoft, the HONOR MagicBook Art 14 offers users access to the advanced Copilot features, including Intelligent Email Management, Data insight & visualization, and Real-time Transcription and Summarization, elevating productivity and efficiency. Further enhancing power efficiency, the laptop features AI-driven OS Turbo 3.0, optimizing power consumption by analyzing user behavior and adjusting performance strategies precisely, guaranteeing a powerful yet reliable laptop experience. Driven by HONOR's Spatial Audio Technology and AI computing power, the HONOR MagicBook Art 14 redefines audio excellence. This technology combines Spatial Reconstruction and Sound Quality Equalization to create a lifelike audio environment. Coupled with advanced AI algorithms, the Bidirectional-enhanced Microphone Design ensures superior sound capture and noise reduction in any conditions, perfect for scenarios like group meetings and interviews, enabling users to enjoy an elevated communication and collaboration experience. 

 

Powered by the high-performance Intel® Core™ Ultra 7 Processor 155H, the HONOR MagicBook Art 14 adopts heterogeneous cores, featuring six performance cores, eight efficient cores, and two low-power efficient cores that can turbo boost the device to 4.8GHz, allowing the laptop to handle demanding tasks while delivering excellent battery-saving multitasking performance efficiently. It showcases a twofold enhancement in GPU performance and a 70% boost in AI performance, making it a reliable choice for users seeking high-performance laptop experiences. Adding to its versatility, the laptop comes with multiple ports including Thunderbolt 4, USB-C, USB-A, HDMI, and a 3.5mm Headphone/Mic jack, enhancing overall convenience and ensuring a seamless user experience. Moreover, housing a Heterogenous Battery Design, the HONOR MagicBook Art 14 Series improves space utilization by 30% while offering a robust 60Wh capacity that extends battery life for users.

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enables people to become a better version of themselves. 

Discovery Samal Hosts the Stellar Fashion Gala for a Night of Glamour and Purpose

 

Discovery Samal in partnership with the Davao Fashion and Design Council Foundation, Inc is hosting a fashion fundraiser event where style, culture, and sustainability harmoniously blend with glamour at the Stellar Fashion Gala on September 28 at the Samal Grand Ballroom. The fundraiser is for the benefit of b.LOOM Project’s weaving communities and Mindanao Trade Expo Foundation, Inc. (MTEFI), a foundation that reaches out to grassroots communities.

 

The fundraiser gala, which will be held at the resort’s newest and largest venue in Davao, will highlight a 100-piece luxe resort apparel collection from Davao’s top designers from the Davao Fashion and Design Council Foundation, Inc. (DFDCFI) such as Aztec Barba, Dodjie Batu, Emi Englis, Popoy Barba, Edgar Buyan, Ebay Ayag, Windel Mira, and Benjie Panizales. Each designer will use innovative tropical fabric blends of piña, cotton, abaca, and baXmboo developed by the DOST Philippine Textile Research Institute. 

The event will benefit Davao Region’s artisanal weaving communities, as pilot beneficiaries of the fundraiser event's Extra Mile Creative Communities Sustainable Enterprise Program in partnership with the Mindanao Trade Expo Foundation, Inc.. (MTEFI). MTEFI is a multi-sectoral, socially responsive, and resilient organization promoting Mindanao eco-friendly products and services to the global community and envisioned to be a leading and pioneering exponent of services in the fields of trade development and promotion in Mindanao. 

Tickets to this exciting night of fantastic fashion and food at Discovery Samal are available at www.discoverysamal.com for Php 12,888 per seat. This is an amazing opportunity to support not only Davao fashion designers but also grassroots communities in Davao. 

HONOR Boasts New HONOR MagicPad2, HONOR Watch 5 at IFA 2024

HONOR MagicPad2: Perfect Integration of Productivity and Entertainment 

 

The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming, Circadian Night Display, and Dynamic Dimming functionalities. 

 

The HONOR MagicPad2 excels not only visually but also in its audio experience. Paired with a large amplitude eight-speaker system with IMAX-enhanced certification, the HONOR MagicPad2 immerses users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25%22 compared to its forerunner, enriching the audio experience for all users.  

 

 

The HONOR MagicPad 2 is powered by the Snapdragon® 8s Gen 3 Mobile Platform, for premium experiences, including powerful on-device generative AI and hyper realistic gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind.

 

The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2's productivity, empowering users to achieve more in their daily endeavors.

HONOR Watch 5: Lightweight Design and Advanced Features 

 

HONOR also introduced the HONOR Watch 5, a blend of modern technology and sleek design. Weighing 35g, it measures only 11mm in thickness, making it lightweight and comfortable for all-day wear. The 1.85-inch AMOLED color display with a resolution of 390x450 pixels and 340 PPI supports full-screen touch operation, providing a vivid visual experience.

The HONOR Watch 5 features a Silicon-carbon battery, offering an impressive 15-day battery life with its 480mAh capacity. Powered by Turbo X AI Power Management, it ensures efficient energy use. This watch also tracks essential health metrics, including heart rate and SpO2 levels, helping users monitor their well-being in real-time.

For more exciting announcements, check out HONOR Philippines’ social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

About HONOR

HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliabl