Last December, Sony hosted its inaugural Sony Fair, a ten-day event that featured interactive displays, community activities, and workshops that enabled customers to envision the way Sony devices can fuel their lifestyle. The event, which ran from December 9 to 18, brought together some of Sony’s flagship products in the spaces of mobile, digital imaging, home entertainment, personal audio, and gaming for customers to enjoy.
Among the stunning display of products many looked forward to at the Sony Fair, included the Sony Bravia X93000D and the 75” Z9D 4K HDR TV. Together with the HT-ST9 Soundbar with Wi-Fi/Bluetooth®, Sony demonstrated how it has redefined audio and entertainment through its slim and elegant profile that blends into any living environment. Sony’s Bravia Movie Nights during the evenings let consumers enjoy the best of Sony TVs as they watched family-friendly films such as Cloudy with a Chance of Meatballs 2, Hotel Transylvania, The Amazing Spiderman 2, and Arthur Christmas while being among the first in the country to experience the 100” Z9D 4K HDR TV.
An unforgettable experience awaited audiophiles as they immersed in rich, vibrant sound at the Hi-Res Audio Workshop conducted by Sony Ambassador Juno Oebanda. An engaging and enticing crowd arrived at Sony Extra Bass’ Feel the Passion Dance Clinic featuring Upeepz Dance Crew as well as DJ Rammy Bitong’s Silent Party and DJ Workshop where he shared advice to young and aspiring DJs. The Sony Fair also brought the most discerning ears up and close with Sony’s top-of-the-line personal audio Bluetooth devices such as the MDR-XB650BT EXTRA BASS™ Headphones, MDR-1000X Noise-Canceling Headphones, SRS-XB3 Portable Wireless Speaker, and MDR-Z1R. The MDR-Z1R headphones boasts of the utmost standard in materials and design. The Fibonacci-patterned grill guarantees a cleaner, more authentic Hi-Res sound.
Mobile photography took center stage as Xperia™ Ambassadors Pierre Guevarra, Linus Banaag and Marvin Conanan conducted workshops where they tried out some of today’s hottest mobile devices from the Xperia™ X Series, including the Xperia™ XZ flagship mobile phone. A first for a smartphone, the Xperia™ XZ brings triple image sensing technology to its cameras to deliver the best experience in mobile photography. Select Xperia™ fans got the chance to win some of these devices through an on-the-spot mobile photography contest.
At the Sony Digital Imaging booth, exhilarating on-site activities including a bar tending and flaring demonstration and a BMX bike & skateboard exhibition put today’s latest Alpha and Cyber-Shot cameras to the test. Workshops featuring renowned photographers and cinematographers Pilar Trigo Bonnin, Paco Guerrero, Nina Sandejas, and Mayad Studios gathered professional and hobbyists for sharing of pro tips and tricks. Meanwhile, Sony Ambassadors Kimi Juan, Jelito de Leon, Sheng Gonzales and Charisma Lico demonstrated mastery of their craft as they taught travel, flat lay, toy, and fashion photography workshops to their followers and fans.
The Sony PlayStation booth, which exhibited some of this year’s lauded games, including Final Fantasy XV, Just Dance, and NBA2K17, definitely thrilled gamers. Many were simply delighted to finally get the chance to experience the wonderful world of virtual reality as they played some of today’s hottest VR-ready games with the PlayStation VR Headset in tow.
The inaugural Sony Fair was truly a celebration of the brand’s relentless pursuit of innovation and commitment to continue delivering more firsts that will inspire and spark curiosity among consumers. Beyond this, it is a testament of how far gadgets have transcended from simple functional tools to personal devices that serve as canvasses to express one’s creativity and deliver one-of-a-kind experiences that enhance our lives.