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Monday, January 30, 2017

The first-ever Sony Fair : Sony Philippines showcases flagship products and brings immersive experiences to fans

Last December, Sony hosted its inaugural Sony Fair, a ten-day event that featured interactive displays, community activities, and workshops that enabled customers to envision the way Sony devices can fuel their lifestyle. The event, which ran from December 9 to 18, brought together some of Sony’s flagship products in the spaces of mobile, digital imaging, home entertainment, personal audio, and gaming for customers to enjoy.

Among the stunning display of products many looked forward to at the Sony Fair, included the Sony Bravia X93000D and the 75” Z9D 4K HDR TV. Together with the HT-ST9 Soundbar with Wi-Fi/Bluetooth®, Sony demonstrated how it has redefined audio and entertainment through its slim and elegant profile that blends into any living environment. Sony’s Bravia Movie Nights during the evenings let consumers enjoy the best of Sony TVs as they watched family-friendly films such as Cloudy with a Chance of Meatballs 2, Hotel Transylvania, The Amazing Spiderman 2, and Arthur Christmas while being among the first in the country to experience the 100” Z9D 4K HDR TV.

An unforgettable experience awaited audiophiles as they immersed in rich, vibrant sound at the Hi-Res Audio Workshop conducted by Sony Ambassador Juno Oebanda. An engaging and enticing crowd arrived at Sony Extra Bass’ Feel the Passion Dance Clinic featuring Upeepz Dance Crew as well as DJ Rammy Bitong’s Silent Party and DJ Workshop where he shared advice to young and aspiring DJs. The Sony Fair also brought the most discerning ears up and close with Sony’s top-of-the-line personal audio Bluetooth devices such as the MDR-XB650BT EXTRA BASS™ Headphones, MDR-1000X Noise-Canceling Headphones, SRS-XB3 Portable Wireless Speaker, and MDR-Z1R. The MDR-Z1R headphones boasts of the utmost standard in materials and design. The Fibonacci-patterned grill guarantees a cleaner, more authentic Hi-Res sound.



Mobile photography took center stage as Xperia™ Ambassadors Pierre Guevarra, Linus Banaag and Marvin Conanan conducted workshops where they tried out some of today’s hottest mobile devices from the Xperia™ X Series, including the Xperia™ XZ flagship mobile phone. A first for a smartphone, the Xperia™ XZ brings triple image sensing technology to its cameras to deliver the best experience in mobile photography. Select Xperia™ fans got the chance to win some of these devices through an on-the-spot mobile photography contest.

At the Sony Digital Imaging booth, exhilarating on-site activities including a bar tending and flaring demonstration and a BMX bike & skateboard exhibition put today’s latest Alpha and Cyber-Shot cameras to the test. Workshops featuring renowned photographers and cinematographers Pilar Trigo Bonnin, Paco Guerrero, Nina Sandejas, and Mayad Studios gathered professional and hobbyists for sharing of pro tips and tricks. Meanwhile, Sony Ambassadors Kimi Juan, Jelito de Leon, Sheng Gonzales and Charisma Lico demonstrated mastery of their craft as they taught travel, flat lay, toy, and fashion photography workshops to their followers and fans.

The Sony PlayStation booth, which exhibited some of this year’s lauded games, including Final Fantasy XV, Just Dance, and NBA2K17, definitely thrilled gamers. Many were simply delighted to finally get the chance to experience the wonderful world of virtual reality as they played some of today’s hottest VR-ready games with the PlayStation VR Headset in tow.
The inaugural Sony Fair was truly a celebration of the brand’s relentless pursuit of innovation and commitment to continue delivering more firsts that will inspire and spark curiosity among consumers. Beyond this, it is a testament of how far gadgets have transcended from simple functional tools to personal devices that serve as canvasses to express one’s creativity and deliver one-of-a-kind experiences that enhance our lives.


For information on the latest products from Sony, visit www.sony.com.ph, like facebook.com/SonyPhilippines, or follow twitter.com/SonyPHinc and Instagram.com/sonyPHInc.  

Sunday, January 22, 2017

NUTRIUPyourgame Challenge between Solenn and Erwan Heusssaff

Are you Team Solenn or Team Erwan? Last Saturday morning I was able to witness the sibling showdown of Solenn and Erwan Heaussaff together with their own teams. Just found out that the two admittedly have sibling rivalry but in a positive and healthy way.

The game just got even bigger for Solenn and Erwan Heussaff this 2017, as they're calling out grown-ups to rally behind them.  On January 21st, shoppers from Glorietta watched Heussaff siblings not only push themselves further in an exciting showdown on fitness and endurance, but also encouraged each other to put up their game at the first ever MILO #NUTRIUPyourgame Challenge at the Glorietta Activity Center in Makati.

Solenn Heussaff, who married last May and launched her fitness book "Hot Sos" in August of last year, is already preparing for the fitness face-off.  The actress, model, author, and fitness enthusiast has always strived to up her game in wellness by trying out new sports, challenges, and healthy dishes that complement her lifestyle.  Her endurance for fitness will be put to the test with her brother Erwan.

Recently engaged restaurateur Erwan Heussaff, on the other has continuously been surprising everyone as he constantly ups his game.  Since he began his fitness journey with his blog, ThatFatkidinside.com and his passion for healthy living, Erwan has become a benchmark and inspiration among young adults when it comes to having an active and healthy lifestyle. His experience as a triathlete and Crossfit competitor will also come into play on Challenge Day.

While both Heussaff were excited for challenge, the two admit that at the end of the day, it's all about pushing oneself and encourage each other to be better.  The MILO #NUTRIUPyourgame challengeis a stage where one can test and try to exceed their limits and inspire others to up their game through hard work and proper nutrition.

To make the event more exciting,  the siblings have recruited their friends to back them up.  Actress Ellen Adarna, volleyball star Dennise Lazaro, and actress/model Chie Filomeno will rally alongside Solenn.  While Erwan will be joined by actor/model Daniel Matsunaga, basketball cager Jeron Teng, and vogger Wil Dasovich.  PArtner brands like Fitness First, Gold's Gym, KFIT, UFC and Adidas will offer products and services through their respective booths and program segments.

MILO Philippines continues to be committed in motivating adults to live an active ande healthy lifestle, said Ellen Isturis, Consumer Marketing Lead of MILO Philipines. "It's a new year, and everyone is pumped to up their fitness and nutrition, and challenge themselves to push further by trying the MILO NUTRIUP."

The #NUTRIUPyourgame Challenge is a venue where adults can try new MILO NUTRIUP, the nutritious and delicious 3-in-1 chocolate malt drink that's a a source of energy for grown-ups, and learn its benefits through unique and challenging activities.

Try the new MILO NUTRI UP and challenge yourself to up your game to your daily activities.

Thursday, January 19, 2017

United for Healthier Kids Advocacy Underscores Gravity of Malnutrition in the Philippines, Launches Platform to Inspire Action


Manila, Philippines, 18 January 2017 An estimated seven million children across the Philippines currently experience hunger and malnutrition, painting a bleak picture amid rosy economic growth figures. This public health problem is largely driven by inadequate access to nutritious food, lack of nutrition education, and poor health and sanitation services.
                 
These challenges were unearthed in a forum on malnutrition at Green Sun in Makati City, hosted by the United for Healthier Kids (U4HK) advocacy led by Nestlé Philippines. The forum featured Senator Grace Poe, Director Mario Capanzana of the Food and Nutrition Research Institute, and Dr. Adela Jamorabo-Ruiz of the Nutritionist-Dieticians Association of the Philippines, who all shed light on the multiple facets of malnutrition. Moreover, the panelists highlighted the need for sustained interventions in providing access to food and strengthening nutrition education among kids, their parents, teachers, and community leaders.


The forum panelists further pointed out the need for concerted multi-sectoral efforts to ensure that no Filipino child goes hungry and that they all get adequate amounts of nutrients.

In her keynote speech, Senator Poe stated, “A generation of Filipino children are already hindered from reaching their full potential if they are hungry and deprived of the nutrition they need to learn in school and stay active. We must collectively work together to take care of our children and ensure that they are able to take advantage of the opportunities presented to them.”


The forum on malnutrition was immediately followed by the unveiling of the U4HK portal, a repository site designed to inspire and move young Filipinos to share, donate or volunteer for programs of non-government organizations addressing malnutrition in different communities throughout the Philippines.


“For the Philippines to combat malnutrition and achieve its full potential, we need to adopt a more systemic approach to reducing hunger and malnutrition. We need to bring together organizations with expertise in various subjects, from access to food, nutrition education, water, sanitation, and hygiene, to nutrition in disaster. We need to harness the energy and ideas of young people, who have demonstrated their will and capacity to shape the Philippines into a country whose people are able to lead prosperous and healthy lives,” said Nestlé Philippines Chairman and CEO Jacques Reber.

The U4HK portal will include a malnutrition heat map that shows the severity of the problem across the Philippines. Clicking on a particular region will feature the percentage of malnourished kids in the area, along with the activities that are being done to fight malnutrition. Housed on the volunteer page would also be a list of initiatives that the U4HK partners plan to implement over the next couple of months as well as details on how people can donate, volunteer, or share.

Meanwhile, Nestlé Philippines Senior Vice-President for Communication, Marketing, and Innovation Paolo Mercado stated, “We hope to make it easier for the Filipino youth to not only learn more about the problem of malnutrition, but to also inspire them to take action by sharing information, donating money or volunteering their time to activities that provide direct interventions to malnourished Filipino children.”


Helping spur action among young Filipinos are Nestle’s brand ambassadors, who shared their insights on the challenge of malnutrition. Actor Gerald Anderson immersed himself by consuming meals that are most common among Filipino families, such as boiled saba. Such dishes are the primary sources of nutrients of Filipino families.

“Everybody knows that malnutrition among children is a serious problem, but people to tend to put it aside because it has persisted for the longest time. Sa atin kasi, basta nakakakain at nabubusog, ok na ‘yon. Hindi natin iniisip kung sapat ba ang nutrisyong nakukuha natin mula sa ating kinakain. If we show everyone the real effect of malnutrition, doon magbubukas ang mga puso’t isipan ng mga tao to do something about the problem at mas marami pa tayong mga batang matutulungan na magkaroon ng mas magandang kinabukasan. There is so much we can do to help them,” said TV host and volleyball player Gretchen Ho.

U4HK also recognizes the power of the private sector in helping address malnutrition.

“A challenge as big as malnutrition is not the responsibility of just one sector of society. Businesses have the resources and technical knowledge to help address malnutrition,” added Mercado. “The possibilities for interventions from the private sector are vast—from employee engagement and collaboration with communities to reimagining more inclusive supply chains and supporting technological innovations to address access to food and the quality of food on the dining tables of Filipino families.

Launched in 2014, U4HK is a multi-sectorial advocacy focused on creating public awareness to drive action toward addressing malnutrition among elementary schoolkids.The advocacy tackles  the need to provide these children with adequate access to nutritious food, nutrition education, nutrition in distaster, safe drinking water and sanitation, and proper hygiene.

The event was capped with a video message from Vice-President Leni Robredo, who shared her confidence on what the country can achieve if all sectors of society work together to address malnutrition.

“We believe that the first freedom that has to be won in our country is the freedom from hunger. As part of our advocacy, we have been focusing on maternal, neo-natal, and child health and nutrition, especially in the prevention of stunting. Ultimately, we must focus on the nutrition of our children, for they are the key to our future. This would be a good chance for you to make the first step in making our country better for all Filipinos,” Vice-President Robredo stated.

To learn more about U4HK and its partners, visit www.u4hk.ph/hangryabouthunger

  

About United for Healthier Kids
United for Healthier Kids (U4HK) is an advocacy initiated by Nestlé Philippines in partnership with FNRI (Food and Nutrition Research Institute) of the Department of Science and Technology (DOST), the country’s leading network ABS-CBN, Facebook and other institutions in helping address child malnutrition in the Philippines. It is a global partnership rooted in science, powered by creativity and united to help parents raise a healthier generation of kids. For more information, visit www.u4hk.ph and www.facebook.com/u4hkPH.


Saturday, January 14, 2017

THE BEKO GRAND KICK-OFF CHALLENGE : BEKO STRENGTHENS PRESENCE IN THE PHILIPPINES WITH LAUNCH OF ITS FACEBOOK FAN PAGE & “KICK YOUR WAY TO BARCELONA






BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines.  Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.
                                                                                                     
BEKO: The Official Partner of the Everyday

The consumers' way of living has evolved throughout the years.  While consuming, this “smart generation” also wants to save.  They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products.  By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life

With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges.  BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your house.  We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way.  We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.

BEKO Philippines in Facebook and partnership with FC Barcelona

Recognizing that, nowadays, social media (particularly Facebook), is a regular person’s partner in his daily life, Beko Phillippines has recently launched the Beko Philippines official fan page (@BekoPH).  The page, which has now close to 23,000 fans and is still growing, serves as Beko Philippines’ strongest communication platform to its customers and target clientele.  Apart from showcasing the brand’s products, the page also provides useful information on how Beko can be the official partner of the everyday of the Filipinos.  Beko’s Smart Tips range from how to organize one’s refrigerator reduce food wastage to how to keep cake slices fresh.

As the brand’s window to the digital world, the Beko fan page is administered by its able digital media team who also addresses customer service concerns—a committment Beko has to every Filipino partner.  Beko Philippines also encourages everyone, through its Facebook page, to visit its website (www.beko.ph) to know more on how Beko can make the average Filipino’s life easier and stress-free.

Alongside Beko’s presence in social media is its advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit, features FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home, and showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.

“Kick Your Way to Barcelona” with BEKO & FC Barcelona

As part of this global partnership and to strengthen the recently launched Facebook fan page, BEKO Philippines is holding the activation promo Kick Your Way to Barcelona: The BEKO Grand Kick-off Challenge.”  The promo is open to everyone who has a valid passport (except for professional football players).   For one to join, he or she must do the following:

            Step 1: Like BEKO Philippines’ Official FB (facebook.com/BEKOPH) account and Like the         BEKO             Kick Your Way to Barcelona FB post;

            Step 2: Register at www.plugnplay360.com/kickyourwaytobarcelona (micro site) with his/her       complete name, address, contact number, email and FB username; and

            Step 3: Upload a creative photo of one’s self or with friends with a caption that says-         #HelloBekoPH and press the Submit Entry button.

The Facebook Contest ran from December 1 to January 7, 2017, attracted a number of participants who come from different backgrounds and representing Beko’s target market profile.  They will gather on January 14, 2017 for the Kick-Off Challenge qualifier with which each participant will be given three (3) attempts within one (1) minute each to try and kick a ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet.   There shall be a knock-out phase and only the top 10 participants who successfully made the most number of goals shall move-on to the final round.

During the Final Round on February 10, 2017, the top 10 participants shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The top 10 finalists will each be given a specially designed BEKO FC Barcelona Gym Bag.  Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the official venue partner of the activation.

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, and city tour.

Alongside this activation, BEKO Philippines also runs the Witness the Victory 2.0!Experience Camp Nou and Enjoy Barcelona for Free promo.  Now on its second year, the raffle promo runs from November 15, 2016 until January 31, 2017 and is open to all buyers of BEKO products. 

Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017.  The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La Liga Match Box Tickets.

About BEKO

BEKO is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world,  BEKO has always embraced the goal of “Being a World Brand.”  BEKO has been the first choice of 280 million consumers in more than 100 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - BEKO delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make BEKO the brand of choice for today and the future.

BEKO is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  With approximately 25,000 employees and 14 production facilities throughout the world, the Group provides products and services in over 130 countries with sales and marketing offices located in 25 countries and under 10 different brands.

To know more about Beko and Beko Philippines, like the Beko Philippines fan page (@BekoPH) or visit the website at www.beko.ph.



Wednesday, January 4, 2017


Holiday rush might be over and It’s officially a New Year. Around the globe, most people are trying get back to their old figure after binging on holiday fares and sporting new clothes, new gadgets, and new shoes, but can these make up for looking best at what’s on top of our head, our hair!

Taking care of our mane should be on top of our list just as we go to spa to pamper our body, our hair needs pampering as well. Novuhair, Nature’s answer to hair loss has got you covered.

As we bid adieu to 2016, throw away your difficulties on hair loss and scalp problems with Novuhair’s 19 natural ingredients. Made of herbal ingredients that include moringa oleifera, panax ginseng, virgin coconut oil and the natural essences of rosemary and peppermint, Novuhair nourishes the scalp and hair by increasing the flow of nutrients and improving blood circulation to the scalp. Novuhair also helps hydrate the scalp, maintain the hair’s natural luster and prevent early hair graying, hair dryness and itching.

The brand has helped thousands of satisfied users here in the Philippines, thus merits its fifth consecutive year of being awarded by Watson’s as the leading Medicated Hair Care Brand in the country.

Good news to our kababayans abroad and their friends, with the brand’s aim to help assuage hair problems across the globe, Novuhair products are available in Kuwait, distributed by Bee Organic Import & Export Establishment, Kuwait.  For orders, you may contact landlines +96524343885 and +96524343866 or mobile numbers +96550380380, +96565559935 and +96560755122.  Bee Organic’s showroom is located at Arabia Mall, First Floor Showroom # 15 Egaila Area, Kuwait.

Novuhair can also be purchased online through our service partner: www.regaloservice.com. Servicing USA, Canada, UAE , KSA and other Asian countries.
Locally, Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official 

Facebook Page : Novuhair Official 
Twitter at @NovuhairNatural. 
Novuhair hotlines at 4136570 and 09228830575 
Order online at Lazada.