Wednesday, October 27, 2021

Live life to the fullest, start with your health, make it happen with LifeFood

Supporting specific health needs such as maintaining cholesterol levels or hormonal balance, and helping with inflammation and pain or skin and eye health, LifeFood aims to address specific conditions that may be affecting how we perform every day, and even have long-term impact on our overall wellness.


Try to think of it, for many of us, the past year and a half has been equal parts challenging and rewarding – with shifting priorities and new self-discoveries. The important thing is finding the drive and motivation to keep doing and achieving more, and living life well and to the fullest.

 

Life Talks hosted by Boy Abunda, features actress and mom of 5 Ina Raymundo who has managed a wonderful balance between taking care of herself while handling all her responsibilities at work and home; TV personality and new dad Migs Bustos whose foray into parenthood has changed his perception of life and health for the better; and beauty queen and educator Ayn Bernos who thinks it’s never too early to take one’s health seriously. Internal medicine specialist and functional medicine practitioner Eca Lorenzo, MD, FPCP rounds up the panel for the virtual catch-up to offer useful information, expert guidance, and practical advice.

 

LifeFood brings together these inspiring people to share their experiences and insights that’s led them to live their best life, and answer the question Paano magiging buhay na buhay ang buhay? as it launches the newest comprehensive line of condition-specific natural food supplements.

 

With health being a major priority for Filipinos no matter what age, LifeFood is making its line of natural food supplements available to the public. Lifefood is the food supplements brand of Synnovate Pharma Corporation, the naturals division of Unilab.

 

Supporting specific health needs such as maintaining cholesterol levels or hormonal balance, and helping with inflammation and pain or skin and eye health, the new brand aims to address specific conditions that may be affecting how we perform every day, and even have long-term impact on our overall wellness.     

 

What’s great about LifeFood is that its products are derived from natural sources like plants or marine life, meaning, the key ingredients or active components are naturally-occurring. And what sets it apart is that its products use branded or trademark-protected ingredients that are backed by clinical research to prove their efficacy.

 

“We’ve especially curated our first line products to address the common health conditions of Filipinos,” says Abi Nepomuceno, Synnovate Director and Business Unit Head. “LifeFood has carefully chosen the most potent, most studied, and the highest quality ingredients to ensure that consumers get all the value and benefits each of these products provide.”

 


Currently, the brand has six kinds of natural food supplements. There’s Curcumin, which can be used for managing general inflammation to help address osteoarthritis and rheumatoid arthritis and help provide short-term pain relief for joint and back pains. LifeFood Curcumin features Meriva that makes it 29x more bioavailable. Sytrinol that helps lower total cholesterol without the toxic side effects of commonly prescribed cholesterol-lowering drugs.

 

Astaxanthin is one of nature’s most powerful antioxidants that can reduce the size of wrinkles and improve skin micro texture. It contains strong anti-aging molecules that are 500 times stronger than Vitamin E and 6,000 times stronger than Vitamin C. LifeFood Astaxanthin has the highest dosage at 12mg, studied to be the most effective as a support in preventing skin aging. Injuv contains a clinically-proven low molecular weight hyaluronic acid that makes it easily absorbed for younger-looking, well-moisturized skin to provide better skin hydration and elasticity. It can also be taken by those who need to hydrate joints and other connective tissues.

 

Tonalin CLA is a great choice for those who are looking for a natural weight management supplement. Combined with a balanced diet and exercise, it can help reduce up to 9% of body fat and increase the body’s total lean muscle mass.

 

A go-to women's health supplement, Evening Primrose Oil is a natural source of omega-6 that aids in hormonal balance. It can improve skin health, naturally address PMS symptoms, address breast pain, and help with menopause.

 

These natural supplements are also standardized and undergo stringent product testing following pharma standards, so consumers are assured that they are taking supplements that are not only safe, but also effective in addressing the specific concerns that they have.

 

A good life is a full and healthy one, and LifeFood aims to help Filipinos achieve that. As Nepomuceno says, “Sana matulungan namin sila na mas maging buhay na buhay ang kanilang buhay.”  

 

Follow @LifeFoodPH on Facebook and Instagram for health info and life-enriching tips. Get to know more about LifeFood at lifefood.com.ph.    

 

 

 

 

 

 

Monday, October 25, 2021

Keep Learning & Growing: Teleperformance shares tips with parents on pandemic education

The ongoing pandemic led to many changes in the lifestyle of Filipino families, such as the sudden shift to the work-from-home model for parents and online learning for their kids. Distance education entailed adjustments not only for the student but for parents as well, who now needed to take a more active presence in their children’s education to help ensure the effectiveness of this new mode of learning.    

 

Teleperformance, a global leader in digital business solutions and a certified Great Place to Work® company, supported parent employees in this struggle through their Keep Learning, Keep Growing; Citizen of the World Town Hall.

 

Speakers Ani Almario, Vice President of Adarna House, the country’s leading publisher of children’s literature, and Rich Rodriguez, a proud Citizen of the World volunteer and the head of Pinoy Storytellers and volunteer in the Alitaptap Storytellers Club, discussed these essential tips for parents on pandemic education, including the importance of storytelling to engage children in an age of online learning.   

 

Build a Routine and Structure around Everyday

 

Ani Almario emphasized for parents to always involve their kids and talk about their daily set-up. This will help them have a better understanding on their children’s learning routine and their daily schedule. By structuring their day, parents are helping each other survive daily sorrows and strife. Furthermore, routines give children feeling of regularity and predictability, especially during a season wherein children do not have control.

 

Anticipate Necessary Troubleshooting

 

Parents should always think ahead. What problems are associated with online learning in their household? Who’s going to fix them at home? What happens if you have a meeting and your child has a class? Develop a forward-thinking skill for situations that can easily be remedied if you plan for it in advance.

 

Recognize Learning Fatigue

 

Rich Rodriguez asked, “Are we forcing them to learn?”. It’s important for parents to talk to their kids to see whether they are developing learning fatigue while they are pushing them to learn. A normal school setup implements play time which is not always possible especially for a work-from-home parent. The common solution for playtime is gadgets, which only adds to the problem.

 

To combat learning fatigue, Rich advised parents to synthesize the process of learning. “We make sure that they have that good grasp of understanding and a good way for us is to talk to them at their level so that we can understand them better.”

 

Adapt to their Ways of Understanding

 

What other ways can we talk to them? This means putting down the traditional Manila Paper presentation and adapting to their digital age. To reach a certain level of engagement, one must use the power of visuals or storytelling, from performing a theatrical imitation or accompanying a lecture with entertaining voices. Parents can ask their children questions as a way for them to talk and engage rather than handing them a book for them to read and re-tell the story like a robot. Parents should satisfy their curiosity and eagerness because every child is an eager child.

 

Have the Right Material

 

Choose age-appropriate materials. As an example, “Love you, Forever” would capture the hearts of toddlers while the Harry Potter series makes a great kick-starter for elementary students. Next to understanding their needs is discovering materials kids are able to relate to.

 

“We can’t just do things the traditional way. We have to think this is the way kids and people learn today so we have to take that road. We must put ourselves out there, out of our comfort zone, because in this way, we are instilling positive values and actions within our family,” shared Jeffrey Johnson, Senior Vice President for Human Capital Resource Management of Teleperformance Philippines.

 

Teleperformance Philippines is committed to supporting and advancing children’s education in all forms. Through their corporate social responsibility arm Citizen of the World, Teleperformance launched its Back-to-School campaign with Kythe Foundation, where they held virtual activities with kids who suffer from chronic illnesses. They also partnered with Manila Water Foundation for their Lingap Eskwela Pandemya Project to create a faucet facility in Tanay National High School, where most of the high school students in the village are currently enrolled. Together with the Department of Education, Teleperformance also donated books and writing materials to selected schools all over the nation.

 

“This is our eighth year of running the Back-to-School Program and we want to make an impact on the schools and communities that need a helping hand. Through this Citizen of the World town hall, not only are we are extending our teachings to parents, but we’re igniting passion and purpose to the generations to come,” added Johnson.

 

For more information on Teleperformance Philippines and its Citizen of the World program, you may visit their website at www.teleperformance.ph or their Facebook page at facebook.com/teleperformance.philippines.

 

ABOUT TELEPERFORMANCE

 

Teleperformance (TEP – ISIN: FR0000051807 – Reuters: TEPRF.PA - Bloomberg: TEP FP), a leading global group in digitally integrated business services, serves as a strategic partner to the world’s largest companies in many industries. It offers a One Office support services model combining three wide, high-value solution families: customer experience management, back-office services and business process knowledge services. These end-to-end digital solutions guarantee successful customer interaction and optimized business processes, anchored in a unique, comprehensive high tech, high touch approach.

 

The Group's 383,000 employees, based in 83 countries, support billions of connections every year in over 265 languages and 170 markets, in a shared commitment to excellence as part of the “Simpler, Faster, Safer” process. This mission is supported by the use of reliable, flexible, intelligent technological solutions and compliance with the industry’s highest security and quality standards, based on Corporate Social Responsibility excellence.

 

In 2020, Teleperformance reported consolidated revenue of €5,732 million (US$ 6.5 billion, based on €1 = $1.14) and net profit of €324 million.

 

Teleperformance began operations in the Philippines in 1996 and has grown to become a preferred offshore contact center outsourcing option. The company employs over 45,000 people in the country and operates over 30,000 workstations in 22 business sites located across Metro Manila, Antipolo, Baguio, Bacolod, Cebu, Cagayan de Oro and Davao.

 

From 2012 to 2020, Teleperformance has received the Frost & Sullivan Asia Pacific Contact Center Outsourcing Service Provider of the Year Award for its significant performance in revenue management, market share, capabilities, and overall contribution to the contact center industry. In addition, Teleperformance Philippines was awarded as Outstanding Employer and Outstanding Community Project of the Year by the Philippine Economic Zone Authority (PEZA), the Top Employer of the Year and Corporate Social Responsibility Circle of Excellence at the Asia CEO Awards, and the Outstanding Volunteer by the National Economic Development Authority.

 

In 2020, Teleperformance Philippines was again certified as a Great Place to Work® and is the only organization in the country to receive this certification from the Great Place to Work® Institute for three years in a row. This 2021, Teleperformance celebrates its 25th year of continued excellence and leadership in the country. This milestone highlights the companys commitment to steadily provide the best 

Monday, October 18, 2021

TRENDING: AJ Raval crowned as the first celebrity endorser of Queen White


Queen White, a Filipina-owned skincare brand, introduced a new face to their Queendom: up-and-coming Filipina actress AJ Raval.



Queen White’s CEO Ms. Sarah Vidi P. Mercado says she wants people to feel empowered, “Ang ganda ko, ang sexy ko, ang confident ko.”  While there are so many young stars in the industry, AJ perfectly encapsulates the message Queen White wants to share.




The fast-rising actress shows how multi-talented she is with her variety of content. From movies, TV shows, and vlogs, there’s nothing this girl can’t do! She chooses to be daring and doesn’t limit herself with the roles she can take, showing off her beauty, grace, and maturity. AJ embodies body positivity and expresses herself with radiating confidence that every Filipina Queen can look up to. 



AJ Raval, confirmed to be Queen White’s endorser, June 17, 2021


AJ Raval was confirmed to be Queen White’s endorser by June 17, 2021, even before controversies about the young star emerged. The CEO Ms. Sarah Vidi P. Mercado has courageously stood by AJ’s side and shares, “We should not judge AJ because we do not know the whole story. What’s truly important is that everybody is ready to continue rising and progressing forward because that’s what life is all about. Sana rin mas maging mabait po tayo sa isa’t isa during these hard times.” 


With the collaboration between Queen White and AJ, Ms. Sarah aims to bring her brand to greater heights and show that there’s nothing a Queen can’t do. Filipinas everywhere deserve their own glow-ups and Queen White wants to be a part of every Filipina’s journey to self-love and building confidence. Filipina princesses should take the leap, be daring, and ultimately, become Queens! 



About Queen White


Queen White is a Filipina-owned skincare brand that aims to develop and introduce products that are both effective and inexpensive to the Filipino market. Established in 2019, the brand has grown exponentially with 600 distributors and over a thousand resellers or “Queenderas” nationwide.  


For more information, make sure to check Queen White’s official social media accounts! 


Facebook: https://www.facebook.com/queenwhitemain/ 

Instagram: https://www.instagram.com/queenwhitemain/

TikTok: https://www.tiktok.com/@queenwhitemain


Sunday, October 17, 2021

You Can Now Wear a Foundation that Feels Like Your Own Skin – Only Better



When it comes to finding the right foundation, you want something that matches your skin tone, covers any imperfections, lasts all day, and looks and feels natural all at the same time. Finding that perfect foundation isn't exactly an easy task. A heavy foundation feels cakey on the skin and camouflages your complexion, but a light foundation can give you exquisite coverage without looking overdone.

 

To help create this look like an enhanced version of your skin and showcase your natural beauty, Y.O.U Beauty proudly introduces its newest NoutriWear+ Series, makeup products made with Litestay™ technology to provide you with a lightweight but full-coverage long-lasting base makeup and Immortelle C-Lock Essence to deeply nourish your skin. This series is formulated with key ingredients such as Centella Asiatica Extract, commonly used in serums, and SPF 25 & PA +++, with UV protection to protect skin from the harmful effects of UVA & UVB rays.

 

Your Makeup with Skincare Benefits In One Product

Two products from the NoutriWear+ Series that Y.O.U Beauty are launching this month: the NoutriWear+ Velvet Liquid Foundation and the NoutriWear+ Complete Cover Concealer.

 


The NoutriWear+ Velvet Liquid Foundation is the perfect soft, light-diffusing primer that blends seamlessly into the skin that results in a velvety matte finish without feeling heavy. It’s made with Innovative Litestay™ technology, which combines Filmexel(R) and Soft Light-diffusing Powder that creates the appearance and texture of a breathable, lightweight film that feels like your own skin but with full coverage of up to 24 hours. This technology helps control excess sebum without leaving skin feeling dry.

 


Not only does the Velvet Liquid Foundation preserve skin's elasticity thanks to its Immortelle C-Lock Essence which benefits from the Immortelle flower extract but it also provides antioxidant properties and can help reduces fine lines by regenerating new cells and activates collagen production, nourishing the skin.

 

Y.O.U Beauty’s NoutriWear+ Velvet Liquid Foundation also contains Centella Asiatica Extract that is well-known for soothing the skin and its anti-inflammation properties. This ingredient is also rich in amino acids and is known to effectively calm skin and reduce redness on the skin.


2-Easy Steps to Apply the NoutriWear+ Series for an Enhanced Natural Look

Knowing that everyone has a different skin tone, the NoutriWear+ Series offers options for those with warm to neutral undertones. The mistake of choosing the wrong shade for foundation is common among new and even long-time makeup fans, but the easiest way to tell is to look at the veins on your wrist. If they are blue, you have a cool undertone. Green veins mean you have a warm undertone, and if you see both blue and green, you are neutral.

 

Knowing your undertone will help you choose from the five available shades of The NoutriWear+ Velvet Liquid Foundation: Warm Ivory, Pink Nude, Yellow Beige, Medium Beige, and Sand Beige.

 

Here’s how you can enhance your natural beauty with a natural no-makeup makeup look:

 

STEP 1: Lightly apply the NoutriWear+ Velvet Liquid Foundation to your skin with a brush in circular motions for a flawless finish, or with a beauty blender or sponge to apply more layers for more coverage and a natural look.

 

You can also apply the liquid foundation using your beauty fingers to achieve a very natural, skin-like finish - you can give yourself a facial massage at the same time!

 

STEP 2: After the foundation is absorbed, use the NoutriWear+ Complete Cover Concealer to cover additional areas such as acne spots and under-eye areas. This concealer comes with a precision-angled brush tip for easy and targeted application, perfect for covering all imperfections.

 

Wear Your Confidence and Celebrate the Unique YOU

Staying true to its mission of celebrating each person's unique individuality, Y.O.U Beauty's NoutriWear+ series gives women and men a natural glow that allows them to go about their day with confidence. The NoutriWear+ series offers full coverage, positive effects on the skin, and a subtle look that enhances their beauty.

 

In celebrating the unique YOU, Y.O.U Beauty is on the lookout for Brand Ambassadors to be the FACE of their products. Be sure to follow them on their social media channels for some exciting updates: Facebook | Instagram | Youtube | Tiktkok

 

Shop these new Y.O.U Beauty products today on the brand’s official stores on Shopee and Lazada

   

ABOUT Y.O.U BEAUTY

Y.O.U Beauty is an international beauty brand from HEBE Beauty Group. Upholding the brand philosophy of “Long-Lasting Beauty”, Y.O.U Beauty is committed to providing every individual accessible beauty with advanced technology and trendy design, inspiring them to keep an exquisite attitude, blooming their long-lasting beauty. With a presence in Indonesia, Malaysia, Thailand, the Philippines, and other markets across the world, Y.O.U Beauty understands the needs of consumers from different markets and provides them across a product portfolio featuring makeup, skincare, body care, and beauty tools.

 

For more information please visit: https://youofficial.com/

OFFICIAL STORES

Shopee - https://shopee.ph/youbeautyph

Lazada - https://www.lazada.com.ph/you-beauty/



Friday, October 15, 2021

Send the ‘Berry Best with the new Goldilocks Strawberry Greeting Cake




Spread the love with the new Strawberry Greeting Cake from Goldilocks, the country’s number one bakeshop.


Two decadent layers of strawberry chiffon, held together by scintillating strawberry buttercreme, and topped with more pastel blooms than ever before, this new greeting cake is available in 9” round cake and 8X12 rectangle size, leaving you all the room you need to send your messages from the heart.


Each day is a celebration when you reach out to someone with a greeting cake from Goldilocks. Order this and many more iconic cakes, pastries, and dishes by calling the Goldilocks hotline at 8888-1999 or heading to goldilocksdelivery.com.ph to order online. Also available via Grab and Foodpanda. For more information, follow @GoldilocksPH on Facebook, Twitter, and Instagram, or visit the official Goldilocks website at www.goldilocks.com.ph. 



Thursday, October 14, 2021

Give the Royal Treatment with the new Goldilocks Ube Greeting Cake


Let's celebrate anytime with Goldilocks, the country’s number one bakeshop has listened to your requests and ube’d public demand. The Ube Greeting Cake -- a two-layered chiffon­ ube cake, inlaid and topped with ube buttercreme icing, pastel blooms in spun candy, and filigree border icing is now in stores nationwide. Available in 8X12 rectangle and 9” round cake sizes, you can now send your loved ones a message from the heart, and finally answer that age-old question, “Will Ube Mine?”

 

Make everyday a celebration and order this sumptuous greeting cake by calling the Goldilocks hotline at 8888-1999 or online via goldilocksdelivery.com.ph. Also available via Grab and Foodpanda. 

For more information, you may follow @GoldilocksPH on Facebook, Twitter, and Instagram, or visit the official Goldilocks website at www.goldilocks.com.ph.


 


Tuesday, October 12, 2021

My Top 3 Favorite Solitaire Versions

 

SOLITAIRE

Back in my childhood years, I can vividly remember, I always see my dad playing with cards whenever he has time before going to bed. And I thought that it could be his way of relaxation after his long day at work. Well, I actually see most adults in our family members playing that cool card game, that at young age, I was able to learn through watching them. I bet you know what card game I am talking about, the classic Solitaire!


Solitaire is a nice card game that is safe for kids, based on my own judgement. How can I say that?  Because it’s so easy and plain. Here's how I play the Solitaire game. 


You just have to lay seven cards and arrange it increasingly, like, starting with the first card face up then the next to the next card until the 7th card, until you complete the set. Place the remaining pile of cards on the side. Check the cards if you can move the ones face up and move it to other column so you can have a chance to open another card. You can move a card to the bottom of another card is one number higher than the other card in opposite color. If you have a face up card ACE, you set it on top for the 4 foundation pile cards that you have to complete. If you’re able to flip number 2 card, you should put it on top of the ACE with the same symbol. Same thing with other cards, you have to arrange it by numbers. Once there’s no more way for you to move other cards, then you can start drawing the cards by three, pick and place the card to columns where it belongs and arrange it again accordingly. Whenever you are stuck with the cards, you can flip up pile of cards on hand. Remember, Kings may be moved to empty spaces in the lines of cards. The game continues as you arrange your cards ascending order. Once you’re able to flip all the cards and rearranged back the cards to the 4 foundation pile cards, you’re then a winner.

 

Isn’t it easy as one, two, three?


And guess what, I discovered an online solitaire site where you can play online for free! Yes, totally FREE only at solitaire.org  There's no need to download the game to eat up your memory space. Just simply go to the site and play all you want anytime, anywhere you feel like.


It has number of versions that made me so interested trying them all. The most popular solitaire games are the core 5 games, Klondike , Freecell , Spider , Pyramid ,  TripeaksGolf . But of course, I came up with my first 3 top favorite versions.  


#1 KLONDIKE

This is also known as classic solitaire or simply as solitaire, which is my very first favorite. With this old school version, even a 3rd grader can get the gist of this game. Actually, I already thought my 7 year old daughter how to play solitaire using the actual play cards and with her iPad as well.


#2 FREECELL

On this version, game has 4 free cells you can temporarily store cards in. This version is good for a change. I like the way I get to complete this one.



#3 TRIPEAKS

It's so easy to play, with the three overlapping pyramids where you can remove cards one above or below the top card on the waste pile creating a beautiful pyramid.


Aside from different versions of solitaire, I got to try some other games from the solitaire.org site. The Candy House match and Treasures of Atlantis gives me a chill time playing with the colorful tiles and balls.





If you want some interactive games, solitaire also have more collection of games that you can enjoy.
  1. mahjong games https://www.solitaire.org/mahjong-games/

  2. hidden object games https://www.solitaire.org/hidden-object-games/

  3. card games (like gin rummy, crazy eights, euchre, hearts, etc) https://www.solitaire.org/card-games/

  4. connect 3 games (like zuma ball shooters or candy crush type games) https://www.solitaire.org/match-3-games/

  5. other fun online games (like pacman, tennis, etc.) https://www.solitaire.org/free-online-games/

Playing online games is a good way of exercising our brains and even our eyes.  And somehow, we also use our reflexes. At the same time, a source of entertainment and fun for individual. So, don't feel guilty playing some games online, as long as you can manage your time and play time.




Monday, October 11, 2021

IABC Philippines CommChat Series’ Et Tu Brutus shares experiences of Millennial Leaders and Change Makers



In media and pop culture, the Millennial has become known for many things. The Me Generation, the millennial is the tech-savvy digital native who is depicted as entitled and narcissistic but also socially conscious, flexible and creative. 

It’s time to take a closer look at millennials as the new generation of managers, directors and entrepreneurs. 

Hosted by International Association of Business Communicators Philippines or IABC Philippines, the recent CommChat webinar titled Et Tu Brutus: Millennials Leading in the New Normal explored the different experiences of four millennials and their experiences as leaders. 

 

IABC Philippines CommChat Series’ Et Tu Brutus panelists and organizers:  (from top row, left to right): Dave Devilles - IABC PH Membership, Learning and Engagement Committee Chair and VP for Sustainability, CSR and Employee Relations of Union Bank of the Philippines; Ferds Bondoy – IABC PH Secretary and Digital and Publicity Committee Chair and Regional Integration and Chief Executive Director of ComCo Southeast Asiar; Orange Dorico – IABC PH Volunteer and CommChat Host; Belle Tiongco – IABC PH President and Co-Founder of Football for Humanity; Panelists - Tricia Jimenea - Business Development Director, Partner and Co-Founder of ComCo Southeast Asia; Shawntel Nieto - Founder and President of the Society of Sustainability Practitioners, the One Cainta Food Program, and SustainaRumble Podcasts; Aljo Quintas – Social Protection and Poverty Reduction Policy Specialist and Incoming Project Coordinator for the United Nations Development Programme; Milo Alejo - Co-Founder and President of Kamino Algae Technologies Inc., and Sharlyn Beltran – IABC PH Communications Officer;


Possibilities, Progress and Passion 

“First, always be open to possibilities,” shared Tricia Cusi-Jimenea, Business Development Director, Partner and Co-Founder of ComCo Southeast Asia and a Founding Member of the Filipino Communicators Collective in Dubai, UAE. Moving to Dubai after taking postgraduate studies in Australia and working on award-winning projects with a trailblazing team in the Philippines, Tricia was challenged as companies were looking for native English or Arabic speakers. This made her even more determined to prove what a Filipino can do in the global arena.  

“Next, prepare yourself for progress,” she continued. Cultivating progress prepares you when opportunities present themselves. She and her former mentor and colleague decided to form ComCo Southeast Asia, a PR and Social Media agency which she believes is the culmination of the founders’ shared belief in the power of communication to impact people’s lives positively and to build a life-changing legacy. 

“Lastly, pursue your passion,” she said, adding,  “It’s giving back to the community.  With the Filipino Communications Collective, we aim to update the narrative of Filipino professionals working in the UAE. We do a lot of upskilling and training, as well as celebrating our successes in more mainstream channels such as industry publications and networking events.” 

Believe in your power to effect change

“What matters is that you understand what kind of change you want to see at the end of the tunnel. Use your passion as fuel but always put much thought and grounding into your vision,”opined Shawntel Nieto, “… that will give your passion direction and will give your career and your life a well-aligned and true trajectory.” 

Shawntel is the Founder and President of the Society of Sustainability Practitioners, the One Cainta Food Program, and SustainaRumble Podcasts, and the newest Philippine Country Manager of CSRworks International. Through her organizations, she has provided food, water, electricity and education to over 500,000 people across the Philippines. 

Shawntel talked about how the youth can break walls by having a vision and believing in their power to effect change. 

Cultivating the Right Culture

“Cultivating the right culture is a priority of the company,” stated Milo Alejo,  Co-Founder and President of Kamino Algae Technologies Inc. His firm will enable sustainable communities and industries through micro-algae products and services. This means not only improving the cost, quality and yield of algae but most importantly caring for the team culture, from the choice of people, to looking after their health and wellbeing, along with their professional development.

With his team of dreamers and fighters, Milo aims to provide products and services to resolve the environmental crisis.  This includes developing a product for feeding poultry and livestock, and a service called bio-remediation to help companies manage their carbon footprint. While a single mature tree can capture 21 kilograms of carbon dioxide in a year; in the same amount of space and time, microalgae can capture 144 kilograms of carbon dioxide. 

Milo also hopes for the company to contribute to job generation, especially in rural areas, and to increase availability of jobs for those in the hard sciences, like marine biology and agro-engineering. 

Don’t be too hard on yourself

“You know as millennials, we have very high standards for ourselves and the things we do… don’t be too hard on ourselves, especially during COVID-19, we really need to protect our mental health,” shared Aljo Quintas,a Social Protection and Poverty Reduction Policy Specialist and Incoming Project Coordinator for the United Nations Development Programme. “We need to have that understanding that we have our limitations, we just have to do our best to maximize every opportunity that comes along.” 

A believer that government work is a commitment to public service, he has a project nearing completion though not without challenges, Listahanan, or the National Household Targeting System for Poverty Reduction, the official database of poor households in the Philippines. It is used by project implementers to identify eligible beneficiaries and enable the implementers to give services to vulnerable sectors. 

“This is the wisdom shared by our young speakers,“ IABC Philippines President Ms. Belle Tiongco said. “It was the best of times, it was the worst of times – Charles Dickens once said. In the midst of the pandemic, hope grows, and by sharing and discussing the good we do, we are able to do something good for society. Let’s keep the conversations going.”

To know more about IABC Philippines, please visit https://www.facebook.com/iabcph or e-mail iabcphilippinesat30@gmail.com.

***

About IABC Philippines

IABC Philippines is the first IABC country chapter in Asia. It is an association of top business, industrial and organizational communicators and professionals. IABC supports the highest professional standards and practice of exceptional quality and innovation in organization and business communication. It advocates for continued professional growth, learning, and communication excellence, linking Filipino practitioners with colleagues and practices worldwide. Its two major communication excellence industry awards are the Philippine Quill and the CEO EXCEL Awards. IABC is a member of the Global Alliance of Public Relations and Communication Management.


Sunday, October 10, 2021

PRSP Invites Students on a Journey to PR for Good in First-Ever Virtual PR Con

 



It’s easy to get overwhelmed with the massive amounts of information available to us. From newspapers and television, to search engines and social media, to new and emerging platforms, we can access any type of information we want – but just how do we discern which information is useful and which is irrelevant or downright harmful? Has technology made things easier or more complicated? How do we use new media responsibly?

With our continued reliance on communication and digital platforms heightened by the pandemic, these questions are more relevant now more than ever. To address these issues and to help us look at media and communication in a more hopeful and progressive light, the Public Relations Society of the Philippines (PRSP) is holding the Students’ PR Con this November 2021.

The PRSP Students’ PR Con 2021 is the first-ever virtual, interactive and nationwide edition of the Students’ PR Congress, the organization’s annual event for students to learn more about the public relations industry from leading practitioners in the field. With the theme “Decoding Content: The Journey to PR for Good”, this year’s Students’ PR Con aims to help participants navigate the new media landscape and tackle the different stages of the content journey.

“We are excited to bring the PR Con to students of public relations, communications, marketing, advertising and related disciplines in the Philippines. Despite the pandemic, digital platforms have given us the opportunity to bring people from all over the country together to learn and engage in an interactive way,” said Mr. Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of ComCo Southeast Asia - New PR and Smart Social.

“Digital and new media are not the future anymore, they are the present, and we want to invite students to explore these new frontiers with us, along with the challenges and opportunities they bring. How can students navigate this new landscape and what does it mean for them as they look to enter the workforce as young communications professionals? We will address these questions and more in the PRSP Students’ PR Con 2021 this November,” Mr. Bondoy added.

Mr. Norman Agatep, President of PRSP and also the President and Managing Director of Grupo Agatep meanwhile said, “Students of Communication have always been a significant sector that the PRSP has been reaching out to over the years. As such, we have designed pillar programs that aim to supplement their classroom learning, fuel their interest in public relations, and ignite their desire to pursue careers in our industry, This year's PR Con will give all participants an exclusive glimpse of what their lives as PR professionals could be like.”

To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For brand sponsorships, media and student organization partnerships, and other inquiries, please email studentsprcongress@prsp.ph.


About PRSP

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.

 

Friday, October 8, 2021

Ayala Foundation, DepEd celebrate National Teachers’ Month through Magiting DigiCon

To honor teachers nationwide, Ayala Foundation and the Department of Education held the Third Digital Magiting Conference last October 1, highlighting the many ways “kagitingan” or heroism can be taught in the public-school setting.

 



The Third Magiting DigiCon, conducted live via Zoom and broadcast simultaneously via the Facebook pages of Ayala Foundation and DepEd, is part of the foundation’s Maging Magiting program, which promotes love of country and encourages Filipinos to take pride in their rich history and culture. Launched in 2018, the Maging Magiting program is implemented in partnership with DepEd, the National Historical Commission of the Philippines (NHCP), Chooks-to-Go, and GCash.

 

As many as 200 Araling Panlipunan and Edukasyon sa Pagpapakatao teachers from DepEd Central Luzon participated in the Zoom conference and was viewed at least 36,000 times on Facebook Live.

 

The Magiting DigiCon gathered experts from various fields, discussing the virtues of kagitingan and love of country could be exemplified in their respective professions, and how these could be applied in the classrooms.

 

Ana Pista, director for communications, content, and digital for the Asia Pacific, India, and Africa at the Global Alliance for Public Relations and Communication Management, spoke about truth-telling in the digital age, which could be especially valuable to teachers of history and values. In her talk, she discussed the need to teach students the importance of critical thinking, especially in detecting disinformation online.

 

Meanwhile, Undersecretary Renato Solidum Jr. of the Department of Science and Technology and Philippine Institute of Volcanology and Seismology spoke about the role teachers play in the classroom and their communities in disaster preparedness, response, and resilience.

 

Dr. Analyn Salvador-Amores, director of the Museo Kordilyera and associate professor at the University of the Philippines Baguio, highlighted the kagitingan of the indigenous communities in northern Philippines, while also providing a virtual tour of the Museo Kordilyera in Baguio City.

 

History researcher Reinere Policarpio of the NHCP provided a review of the Flag and Heraldic Code of the Philippines, while Ingrid Beroña, chief risk officer of GCash, provided valuable advice on the use of technology in education.

 

An important output expected from the Magiting DigiCon participants is the development of modules in the teaching of important aspects of Philippine History and Culture. Ernani Jaime, supervising education specialist at DepEd, walked the participants through the process of developing the modules. He also gave an update on the modules developed by the participants of the first Magiting DigiCon in June 2020.

 

At the end of the presentations, a panel of reactors gave their feedback and shared insights on how the discussions could be integrated into the classroom settings. The panel was composed of Ae Iñosa of the Museo ng Muntinlupa, Dr. Randy Madrid of UP Visayas, Dr. Faina Abaya Ulindang of the Mindanao State University, Dr. Rebecca Sotto of DepEd Tarlac, and Mr. Fabie Pasilan of the Aplaya National High School in Laguna.

 

Aside from presentations, educational videos from Ayala Foundation’s “Magiting+” YouTube series were shown to the participants. And as part of the National Teachers’ Month celebrations, an inspirational video showing a public-school teacher who developed a phone app for his students during the pandemic was premiered.

 

In his message, Ayala Foundation President Ruel Maranan said: “The Third Magiting DigiCon is also one of Ayala Foundation’s offerings to the public as part of our 60th anniversary. For this year, we at Ayala Foundation affirm our continuing faith in the Filipino. Aside from the DigiCon, our faith in the Filipino has also taken the form of various initiatives, including Brigadang Ayala, which is the Ayala group’s way of serving various sectors in need, through interventions in education, health, disaster response, and others.”

 

About Ayala Foundation

 

As the social development arm of the Ayala group of companies, Ayala Foundation envisions communities where people are creative, productive, self-reliant, and proud to be Filipino. Ayala Foundation is committed to community development, working closely with communities in identifying compelling developmental needs and providing suitable solutions with measurable outcomes. It implements programs under the following themes: Education, Sustainable Livelihood, and Love of Country.

 

In 2021, Ayala Foundation celebrates its 60th year, affirming its Faith in the Filipino through partnerships and programs for community development.

 

 

 

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