The International
Association of Business Communicators (IABC) Philippines announced its new Board of Trustees for 2021 - 2023 with proven expertise and fresh perspectives in the dynamic
field of business communications.
The diverse group of trustees include leading communications
professionals from different fields, such as banking,
insurance, media and entertainment, utilities, and
advocacy groups, to the heavyweights of the country’s top communications
agencies.
Joe
Zaldarriaga will continue to serve as Chairman and Chair of the IABC
Philippines Forum Series. He is the Vice President and Head of Corporate
Communications of the Manila Electric Company, spearheading the corporate
communications team of the Philippines’ biggest private electric power
distributor. He is a recipient of the Medallion of
Honor and Scroll of Commendation from the University of Manila - a testament to
his years in public service exemplified by outstanding communication
excellence.
Belle
Tiongco was reelected as President of IABC Philippines. She is the Co-Founder
of Football for Humanity, an independent (CIO) charity registered in the UK and
the Philippines harnessing the power of play to educate, empower and protect
children facing the threat of violence, exploitation and poverty. In IABC, she
has thrice chaired the Philippine Quill Awards and CEO Excel Awards.
Richard
Arboleda will serve as Vice President and Co-Chair of the Digital and Publicity
Committee of IABC Philippines. He is currently the President and COO of EON
Group, one of the largest Filipino integrated communication agencies in the
country. Prior to joining EON, he held communication leadership roles in Wyeth
and Samsung. In IABC, he has chaired the Philippine Quill Awards and the Student
Quill Awards twice and has also served as Chair of the CEO Excel Awards.
Ferdinand
Bondoy was named as Secretary and Chair of the Digital and Publicity Committee.
A certified digital marketer and crisis counselor in Asia-Pacific, he is the
Regional Integration and Chief Executive Director of ComCo Southeast Asia, a
global award-winning integrated communications agency in the Philippines with
affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia. In
IABC, he chaired the recent Student Quill Awards and continues to manage the
CommChat Series.
Sherryl
Yao was elected as Treasurer of IABC Philippines. The Head of Public Service of
TV5 Network Inc., she leads Rescue 5, the Emergency Response Unit of News5.
Rescue 5 made the pioneering move in the Philippines to equip news reporters
and camera men with emergency medical service and other lifesaving skills and
was also the first in the broadcast industry to become an affiliated reserve
unit of the Armed Forces of the Philippines-Philippine Air Force (AFP-PAF).
Ramon
Isberto will serve as Auditor of the Board of Trustees. He was Public Affairs
Head of the Philippine Long Distance Telephone Company (PLDT) and its wholly-owned wireless subsidiary, Smart
Communications Inc. He now hosts the weekly TV
show “Tech Ka Muna” which is aired on Cignal TV One PH, along with doing
consultancy work and contributing articles to various news publications.
Dave
Devilles was named Chair of the Membership, Learning and Engagement Committee.
He is currently the Vice President for Sustainability, Corporate Social
Responsibility (CSR), and Employee Relations of Union
Bank of the Philippines. During his stint as
Chair of the Philippine Quill Awards, IABC Philippines redesigned the online
facility for an efficient and eco-friendly management system.
Melody Del
Rosario will serve as Chair of the Environment, Social and Governance
Committee. She is Metro Pacific Investment Corporations’ (MPIC) Vice President
of Corporate Communications and President of the Metro Pacific Investments
Foundation Inc. She has over 28 years of experience heading MPIC’s public and
media relations, corporate communications, advertising, and CSR.
Robert
“Bobby” Vito was named Chair of the Philippine CEO Excel Awards. He is the
Managing Director of Ripple8, the public relations company of the DDB Group in
the Philippines. He has been in the business of communications for 25 years and
is a founding member of Ripple8, one of the most award-winning PR agencies in
the country.
Abigail
Ho-Torres will serve as Chair of the Philippine Quill Awards. She is the Assistant
Vice President and Head of Advocacy and Marketing of Maynilad Water Services,
Inc. She leads the corporate social
responsibility, brand building, marketing management, and market research
initiatives of the company. Abigail was formerly a business reporter of the
Philippine Daily Inquirer.
Leah
Caringal was named Chair of the Sponsorship Committee. As the CEO of Greenbulb
Communications and RedTorch Communications, Leah has established experience in
leading communications campaigns for a variety of clients, from government,
consumer, FMCG, financial and technology industries.
The new board is supported by a distinguished roster of veteran communicators
and past presidents: Elpi Cuna, IABC
Fellow and Consultant of San Miguel Corporation; Rey Anthony David, President of
Great Wall Advertising; Carmencita Arce, Vice President and Executive Director
of Philippine Business Center Inc.; Ritzi Villarico-Ronquillo, IABC Fellow
and Consultant for Business Communication and Strategic PR, and Kane Errol Choa, Vice President and Head of Corporate
Communications, ABS-CBN Corporation.
IABC
Philippines President Belle Tiongco shared, “In my second term, I think I would
like to steer IABC Philippines to a continuous drive towards upgrading our
knowledge and appreciation of the technology and the developments surrounding
our industry. We survived the pandemic because we adjusted and evolved so
quickly; so, let’s keep evolving!”
“Establishing
this new era of diverse, highly-effective and inspiring leadership is a timely
development now that we are ushering in the “next normal” way of living and
working, one where authentic communications has proven to be integral,” said
Joe Zaldarriaga, IABC Philippines Chairman. “I know that IABC PH is in the
hands of trailblazers who have deep foundations in excellent business
communications and strategic PR that can bring the
organization to new heights. We look forward to continuously raising the bar of communication excellence that the Philippine chapter is known for and one of the
organizations looked up to even at the global
level.”
IABC
Philippines is the first IABC country chapter in Asia. It is an association of
top business, industrial and organizational communicators and professionals
that supports the highest professional standards and practice of exceptional
quality and innovation in organization and business communication. It advocates
for continued professional growth, learning, and communication excellence,
linking Filipino practitioners with colleagues and practices worldwide. Its two
major communication excellence industry awards are the Philippine Quill and the
Philippine CEO EXCEL Awards. IABC is a member of the Global Alliance of Public
Relations and Communication Management.
To know more about IABC Philippines, please visit
https://www.facebook.com/iabcph or e-mail iabcphilippinesat30@gmail.com.