Samsung’s The Frame Turns Legazpi Underpass into an Art Gallery with 'Fotomoto: Beneath the Streets'

 

Samsung, the Global No.1 TV brand, partnered with Fotomoto PH – an organization of visionary local photographers and artists – to bring Fotomoto: Beneath the Streets to life, an immersive fusion of art and technology at the Legazpi Underpass which is part of the 10 Days of Art 2025 exhibition in Makati City. Running from February 13-23, 2025, this exhibition features the captivating works of hundreds of Filipino photographers who have contributed to Fotomoto’s showcases over the past five years, now displayed in stunning detail on Samsung’s gallery-worthy lifestyle TV, The Frame.

Fotomoto: Beneath the Streets transforms the bustling underpass between Greenbelt and Ayala Triangle Gardens into an immersive digital gallery. Samsung's The Frame serves as the perfect canvas, allowing passersby to experience Philippine photography as if viewing prints in a high-end gallery.

 

Designed to deliver an artistic and aesthetic experience, The Frame offers a suite of features that redefine the way people enjoy their TVs at home. Its Premium Matte Display with Anti- Reflection technology ensures every image is seen with incredible detail and reduced glare. With Customizable Orientation, users can showcase artwork in both vertical and horizontal formats, and can display the Frame in a wall-mounted or table top format. Subscribers of Samsung’s Art Store also have access to an extensive collection of works by Van Gogh, Monet, and more, which with Art Mode, can seamlessly transform The Frame from a high-performance QLED TV into an elegant art display when turned off. The Frame is also designed to effortlessly blend into any space with customizable frame bezels.

 

With this technology, The Frame elevates Fotomoto’s exhibit by preserving the authenticity of each photograph and displaying it in lifelike detail. This exhibition underscores Samsung’s commitment to redefining how people experience visual storytelling—whether in public spaces or in the comfort of their own homes.

 

By transforming a public space into a curated digital exhibit together with Fotomoto, Samsung continues to push the boundaries of where and how art can be experienced. This is the latest in Samsung’s global initiatives to highlight art with its technology, following their exhibit at Basel, Switzerland, and its partnerships with renowned institutions such as New York’s The Metropolitan Museum of Art and The Museum of Modern Art. Through these partnerships, Samsung is making world-class art more accessible to audiences worldwide.

 

Experience The Frame firsthand at Fotomoto: Beneath the Streets, free to the public at the Legazpi Underpass in Makati City from February 13 to 23. To learn more about Samsung's global world #1 TV technology, go to  https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.

 

 

About Samsung Electronics Co., Ltd.

 

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.