Samsung unpacks the Galaxy S25 series at the Galaxy AI Future Lab in BGC

 

Taking a step into the future with Galaxy AI, Samsung recently held the Galaxy AI Future Lab, a week-long event held at the BGC Amphitheater that showcased the future of work, travel, and concerts enhanced with Galaxy AI. The event allowed guests to experience the Galaxy S25 series firsthand, including Miss Universe 2018 and #TeamGalaxy member, Catriona Gray.

 

The global advocate and powerhouse content creator took the stage at the culminating night of the event and shared her experience with the incredible Galaxy S25 series. Get the rundown on what Catriona loves about her new Galaxy device!

 

The Ultimate AI Assistant & Staying Organized Across Apps

 

For Catriona, her Galaxy S25 is the ultimate tool to help her stay on top of everything.

 

“Honestly, I don’t know how I managed before the Galaxy S25. The Galaxy AI is like having a personal assistant, an ultimate AI companion in my pocket. I’ve seen how it’s adapting to my schedule and routines, so I don’t have to think about the little things. It just makes life easier!” she exclaimed.

 

This is made possible through one of the newest features of the Galaxy S25 series - the Now Brief, which automatically compiles your most important notifications, reminders, schedules, and to-do lists into one easily accessible place. Now Brief is an intelligent summary delivered to empower users with insights for living.

 

The Galaxy S25 series also offers the Seamless Actions Across Apps feature is pretty handy, which can help users perform complex tasks, using cross-apps (native & 3rd party app) and multi device actions. User can give multiple commands all at the same time and the Galaxy S25’s human-like agent understands natural conversations and will proceed multiple actions at once. This will help them accomplish tasks much faster and easier – without jumping from one app to another.

 

“If I’m traveling, it’s even more helpful. I can be on a shoot and get a quick notification about an event or meeting, and in just a few taps, I can save it to my calendar, add it to my notes or even send the details of the location to my team! Very seamless indeed!” she said.

 

Effortless Content Creation with a Perfect Camera Experience

 

As a content creator and creative, having a device that’s able to capture every moment - may it be a super zoomed in crisp night shot at a concert, a high-res selfie or a macro product shot – is essential for Catriona. And when it comes to content creation, the S25 series definitely delivers with an upgraded 50MP ultrawide camera, and a slew of new Galaxy AI features.

“The 200MP camera is so sharp that it captures every little detail, even when I’m just snapping a photo of something random, like the view from my hotel window. And the Nightography feature? Total game-changer. I love going to evening events or shooting videos at night, and the phone just adapts. I get clear, crisp pictures without needing extra lighting or anything,” shared Catriona.

 

Galaxy S25 series also actively utilizes AI solutions to take portrait photography and Nightography videos to the next level. In particular, users will be able to take more sophisticated portraits, which are the most popular photos taken by users. The camera accurately identifies the subject it illuminates and analyzes the surrounding lighting environment in real time and even accurately expresses skin tones that are prone to distortion when there are multiple light sources. 

 

The Definitive Concert Phone gets better with Audio Eraser

The Galaxy S25 series has long been a favorite for concert goers but it just got better with a new feature that would allow users to remove noise so they can enjoy their favorite performances in all its glory – the Audio Eraser. This new on-device feature uses AI to recognize common noises like crowds and wind and eliminates or tones down that sound in videos, removing unwanted noise in the background, “video bombers” or even super strong winds if the video was taken outdoors.

 

“I can’t wait to use this feature for my travels, or any content creation process. This might be one of the major reasons I can convince my family, friends and fans to switch or upgrade to the Galaxy S25!” Catriona exclaimed.

 

The new standard of AI phone as a true AI companion

 

The Galaxy AI Future Lab allowed guests to discover the standard of an AI phone as a true AI companion, while enjoying dazzling performances from the country’s hottest musical acts, plus the chance to take home exclusive prizes. ENGENEs even got the chance to get the limited edition ENHYPEN pre-order bundle available exclusively at samsung.com and get ready for their upcoming 'WALK THE LINE IN BULACAN’ concert.

 

Pre-order the Galaxy S25 series until February 13, 2025, and enjoy savings of up to P48,000. Get a FREE double-storage upgrade from 256GB to 512GB, valued at up to P9,000. Plus, secure a 30% discount on select Galaxy Watch or Buds, and enjoy 50% off a 1-year Samsung Care+ plan, worth up to P1,999. As an added bonus, Samsung is offering trade-in incentives of up to P12,000 for your older devices.

 

Learn more about the Galaxy S25 series and pre-order until February 13 by visiting https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.

 

Terms and conditions apply. DTI Fair Trade Permit No. FTEB-210464, Series of 2025.

 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. ThE company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.