AXE has been around for more than
40 years, and since 1983, the innovative fusion of an eau de toilette and
deodorant has proven to be a success for men worldwide. AXE once again shakes
up the fragrance game by introducing a new collection that offers the essence
of luxury for the man who wants to smell fresh, bold, and finer than fine.
Here's the data to back it up. In
a blind test against some well-known high-end fragrances, 8 in 10 men agreed
they would replace their current cologne with AXE's latest innovation—the Fine
Fragrance Collection. Formulated by the best "noses" in the fragrance
business right now, it's no wonder AXE's new scents got that many positive
reviews and continues to get more by the day.
Who are the "noses" in
the fragrance industry? These are the only the best of the best who craft
fragrances for some of the biggest luxury brands in existence today. Fragrance
houses Givaudan and Firmenich and iconic perfumer Ann Gottlieb have both thrown
their hats into the AXE ring and have created unforgettable scents using
high-quality ingredients, but at price points for the everyday man to enjoy
little luxuries in life without breaking the bank.
With its venture out into the
world of fine fragrances, AXE stays authentic to its core—a body spray that is
the perfect hybrid between a Fine Fragrance and a deodorant, evoking elegance
and luxury with every spritz.
With the introduction of the Fine
Fragrance Collection, not only are the scents created with high-quality
ingredients, but AXE has also upped the ante when it comes to neutralizing
odor. With Zinc Zap technology, it is designed to keep you feeling fresh and
protected for 72 hours, guaranteed. That's three days of smelling as fine as
you can be.
And when you smell as good as
these fine fragrances could be, you won't mind. Choose from this range of
scents, all in a league of their own, each evoking a different, confident
vibe--Aqua Bergamot, Blue Lavender, and Emerald Sage.
Aqua Bergamot
Crisp and sparkling like crystal
blue waters, Aqua Bergamot is as bright, light, and cool as its name. With
essential oils of Bergamot, Sage, and Juniper, this is the scent if you're an
island bro. Its earthy sandalwood and spicy nutmeg give this scent a remarkable
"land and sea" harmony, lending modernity to this classic scent.
Blue Lavender
Calm and collected, lavender and
mint with amber notes mix to send a smooth, rich, and peaceful aroma. Think of
this scent as a striking balance of sweetness and light, a bite of Italian
gelato on a warm summer's day. It is a refreshing scent for the summer but with
the headiness of warmth from the vanilla and tonka bean notes.
Emerald Sage
Love the outdoors? Emerald Sage
may be the scent that harkens to nature's call. Infused with Geranium,
Cedarwood, and Indonesian Patchouli, this scent is the most worldly of the
three. Its top notes are Moroccan spearmint, French lavender, and Canadian Fir
Balsam, with herbs and spices like Indian cardamom and the enduring scent of
Virginian Cedarwood, among many others. All these ingredients are hailing
around the globe, bottled, and created for you.
AXE continues to change the scent
game with its Fine Fragrance Collection. Discover your new signature scent now.
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