The wait is finally over for Filipino fans as Bluey toys officially hit the shelves for the first time in the Philippines. BBC Studios today announces the launch of the toy range licensed by Moose Toys andlocally distributed by Ban Kee, based on the BAFTA and Emmy® award-winning children’s television series produced by Ludo Studio and jointly commissioned by BBC Studios Kids & Family and ABC Children’s.
Bluey is a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. The series was also recently launched on local Free-To-Air channel TV5 with episodes dubbed in Tagalog for the first time.
The collection is set to be available in Toys R Us and Toy Kingdom from May 14 onwards and reach all stores across the Philippines by June 1. Featuring top-selling products, fans can look forward to character plush toys, figurines, the iconic Heeler 4WD familyvehicle from the series and play sets like The Heeler House. Designed for children age 3 years and above, this imagination-inspiring range of products will help local fans fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.
Bluey themed products featured in the launch collection are:
Bluey showcases the joyful simplicity that can be found in families turning everyday events like going to the shops or visiting the doctor into unique adventures, bringing to life how children learn and grow through play. Bluey was the most streamed children’s show last year in the U.S with a viewing time of 43.9 Billion minutes. The series has also enjoyed a plethora of critical success at home and abroad, winning the 2019 International Emmy Kids Award, 2022 British Academy Film & Television Awards (BAFTA)Children & Young People Award in the International category and numerous craft and production awards around the world.
Sophia Spinelli, VP Brands & Marketing, BBC Studios Asia says: “With Bluey now more accessible than ever to audiences at homeon TV5 and Disney+, we are excited to also bring the much-awaited Bluey toy range to Filipino fans for them to play along with Bluey and the Heeler family beyond the screen. We’ve seen such an amazing reaction from fans elsewhere in Asia and can’t wait to see how these wonderful toys resonate in the Philippines. This is just the start of exciting plans we have for Bluey in the region, as we also look forward to introducing more toys and other consumerproducts across Asia, including the Philippines, in the coming months.”
Chris Van Cabading, Brand Manager of Bluey, Ban Kee Trading, Inc. says “Being one of the leading toy distributors in the Philippines, we are very excited and thrilled to add the Bluey toy range to our product lineup. We know that many parents have been eagerly searching for these toys, thanks to their kids who introduced them to the wonderful world of Bluey and her family. Our excitement matches the enthusiasm of the families who can’t wait to bring home their favorite Bluey characters. Get ready to join the fun and create unforgettable moments with Bluey Toys.”
“We feel very lucky to be part of the awesome team that brings Bluey’s much-loved characters to life for kids around the world,” said Paul Solomon, CEO, of Australian based Moose Toys, global master toy partner for Bluey. “Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures. Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life around the world than a family-run, Aussie toy company like us.”
BBC Studios is also partnering with Ban Kee to let Filipino fans meet Bluey and Bingo at a series of special meet-and-greet events in toy stores happening across June to August.
Bluey and Bingo Meet-and-Greet Schedule
Location | Date |
|
Toy Kingdom Mall of Asia | May 25, 2024 | Timings |
Toy Kingdom Megamall | June 1, 2024 | First session: 2:00pm
Second session: 4:00pm
Each session will last about 30 mins |
Toy Kingdom Pampanga | June 2, 2024 |
|
Toys "R" Us Ermita | June 8, 2024 |
|
SM Makati 2F Concourse | June 9, 2024 |
|
Toy Kingdom Fairview | June 15, 2024 |
|
Toy Kingdom North Edsa | June 16, 2024 |
|
Toys "R" Us Powerplant Mall | June 22, 2024 |
|
SM Makati 2F Concourse | June 23, 2024 |
|
Toys "R" Us Manila Bay | June 29, 2024 |
|
SM Makati 2F Concourse | June 30, 2024 |
|
Toy Kingdom Southmall | July 7, 2024 |
|
Toy Kingdom Aura | July 13, 2024 |
|
Toy Kingdom North Edsa | July 14, 2024 |
|
Toy Kingdom Express North Edsa | July 27, 2024 |
|
Toy Kingdom Expreess Clark | July 28, 2024 |
|
NOTES TO EDITORS
About Bluey
Bluey is produced by the Emmy® award-winning Ludo Studio for ABC Kids and is co-commissioned by ABC Children’s and BBC Studios Kids & Family. The animated series is 100% created, written, animated and post-produced in Brisbane, Queensland, Australia, receiving production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland.
About BBC Studios
BBC Studios is a commercial subsidiary of the BBC Group with sales of £2.1 billion (2021/22: £1,630 million). Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the global Content Studio, which produces, invests and distributes content globally and Channels & Streaming, with BBC branded channels, services and joint ventures in the UK and internationally. Around 2,500 hours of award-winning British programmes are made by the business every year, with over 80% of total BBC Studios revenues coming from non-BBC customers including Discovery, Apple and Netflix. Its content is internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear, the Planet series,Bluey and Doctor Who. BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis and features.
BBC Studios | Website | Press Office | Twitter | LinkedIn | Instagram
About Ban Kee
Ban Kee Trading, Inc. is a premiere distributor of toy and infant products in the Philippines. With a diverse range of trusted brands, the company has earned its reputation as the country’s leading toy distributor and wholesaler. Committed to excellence, Ban Kee Trading, Inc. is known for its outstanding service and high-quality products, continually bringing joy and satisfaction to families nationwide.
About Moose
Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With the trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, crafts, dolls, games, plush, preschool, vehicles and your electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We’ve had a BIG impact on the little people, making 4 million kids smile so far… and counting.
Australia might be our Moose family home, but with a 700-person strong team dotted across the world, we’re committed to sharing our signature superhappy revolution far and wide.
No comments:
Post a Comment