Monday, June 10, 2024

Midea amplifies ‘Discover Happiness’ campaign, redefining simple joys in new video series


Midea Philippines, one of the country’s frontrunners in the home appliances industry, strengthens its commitment to delivering happiness to Filipino homes as it launches its new video series, showcasing different perspectives on happiness of selected personalities and professionals. 

In its first episode launched recently, Midea featured ShamceySupsup-Lee, Architect and Miss Universe 2011 3rd Runner-up, wherein she shared her views on life’s simple joys and how her career contributes to it.

“For me, happiness is all about the choices we make, big or small. As an architect, my main goal is to help my clients choose only the best, from helping them build their dream home to turning it into a space filled with happiness, whether they are spending time together at home or even while they’re doing their chores. I make sure that I recommend products or appliances that best suit their needs.” 

When asked about her piece of advice for those who seek genuine happiness, Supsup-Lee shared, “Don’t go looking for happiness in other people or things. Happiness comes from within. Yes, our family, friends, and jobs can make us happy, but at the end of the day, it’s up to us,” she explained, emphasizing that genuine happiness can only be found within oneself.




The video series aims to amplify Midea’s Discover Happiness campaign, solidifying its commitment to highlighting small, joyful moments experienced at home or in life in general. Whether cooking together in the kitchen, doing laundry, or simply lounging in the living room, these mundane moments are transformed into opportunities for family bonding and cherished memories.

This initiative features unique individuals who have discovered simple yet genuine happiness in their everyday lives. Beyond excelling in their respective fields and achieving personal milestones, these individuals also embrace a deeper understanding of success and happiness, derived from their life’s journey. 

The succeeding episodes will feature a variety of content creators and personalities from different fields, taking part in redefining happiness and spreading joy to others.

By offering enhanced home and lifestyle experiences through its wide array of masterfully designed and expertly engineered intuitive appliances, Midea aims to inspire every Filipino to discover their own sources of happiness and fulfillment — even in life's simplest moments.

"We believe delivering top-notch appliances goes beyond just improving comfort and convenience – every moment of unmatched home and lifestyle experience brings happiness, which Midea truly values to its core. We are grateful for this extraordinary opportunity, and with this campaign, we hope to bring the joy that Midea products offer closer to every Filipino family," shares Anna Marie Alejandro, General Manager of Concepcion Midea Inc., Philippines (CMIP).


To watch the pilot episode featuring Shamcey Supsup-Lee, click here https://fb.watch/sydGiO-h5u/

Don't miss out on the upcoming episodes. Stay updated by visiting www.midea.com/ph, following @mideaph on Instagram and TikTok @mideaphilippines, subscribing to Midea Philippines Official on YouTube, and liking @MideaPhilippines on Facebook.

 

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About Midea

Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry. Specializing in air treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care, and lighting.

Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company listed in the Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like HVAC, robotics and automation, smart home and IoT, as well as smart logistics and components. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.

Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. We go above and beyond for the future, constantly exploring and inventing to meet the ever-changing demands of our consumers.

Midea's 34 production centers globally, along with its 28 worldwide innovation centers and a strong commitment to R&D, have resulted in the acquisition of more than 62,000 authorized patents to date.

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