Attention, book lovers! The Big Bad
Wolf Book Sale, the world's biggest book sale, continues “changing the world
one book at a time” as it sets off on a nationwide tour. The “Big Bad Tour:
Mission 1 New Million Readers” will kick off at Parqal, Aseana City from May 24
to June 2, 2024.
This historical endeavor is dedicated
to nurturing literacy, enhancing reading comprehension, and instilling a love
of reading among Filipinos of all ages. The book sale is set to tour across the
country, visiting bustling urban hubs and secluded rural communities. Featuring
a diverse array of books at budget-friendly prices, the tour spotlights
educational titles, children’s stories, and Filipino literature, championing
inclusivity in reading accessibility.
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Big Bad Wolf Books Philippine Managing Partner
Carol Chuaying and Big Bad Wolf Books co-founder Jacqueline Ng
"Reading opens doors to new
worlds and opportunities," said Big Bad Wolf Co-founder Jacqueline Ng.
"With 'Mission 1 New Million Readers,' we are taking concrete steps
towards changing lives through books. Our goal is not just to promote literacy
but also to ignite a lifelong passion for reading across the Philippines."
The Ambassador of Malaysia to the
Philippines Datu Abdul Malik Melvin Castelino spoke at the event emphasizing
the importance of empowering younger generations to help bring the country to
greater heights. “What we are doing today is to inspire the younger generation
to build a better Philippines,” said the Malaysian ambassador.
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Department of Social Welfare and Development
Undersecretary of Legislative Affairs Fatima Aliah Dimaporo
The Department of Social Welfare and
Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo
presented the DSWD’s data on poverty and literacy in the Philippines. She
reported on the correlation of poverty and literacy in the Philippines, thus
the government agency has implemented programs to aid the members of
underprivileged communities through education. Dimaporo also highlighted the
efforts being done by the DSWD, in collaboration with Big Bad Wolf Books and
the Malaysian embassy, to help address the need for improved literacy in these
communities.
Also present at the event were Carol
Chuaying, Big Bad Wolf Philippines Managing Partner; Emily Koa, Metrobank
Credit Card General Usage Head; Patrick Marcelo, IKEA Marketing and PR Manager;
Jasmin Cruz, Country Inspiration & Communication Manager, IKEA Philippines;
Francis Anne Alonzo Babar, 2GO Business Unit Head for 2GO Forwarding; and
Michael Sy, General Manager, Parqal.
7-year-old Monica Bautista, an early
reader who was also at the event, talked about her love for reading. Bautista
started reading signs and symbols at the age of 2. A year later, she was
reading on her own. “I think children should read more books because it can
help boost our imagination, and books help us learn new stuff,” she expressed.
The tour promises an unparalleled
experience, featuring meet-and-greets with beloved authors, storytelling
sessions, and interactive events crafted to make reading a joyous and
enlightening pursuit. These festivities are open to schools, families, and readers
of all ages, contributing to the movement to reshape the country’s reading
landscape.
The book sale also marks the enduring
collaboration between Big Bad Wolf and
Metrobank, extending a 0% 3-month installment promo for purchases worth
at least P3,000 to Metrobank cardholders. That’s not all! Swedish home
furnishings brand, IKEA, will also grace the Parqal leg of the book tour with a
special treat for visitors.
Mark your calendars for the Big Bad
Wolf Book Sale, running from May 24 to June 2, 2024 at Parqal, Aseana City.
Doors open from 10 a.m. to 12 m.n., and admission is free! Catch the “Big Bad
Tour: 1 New Million Readers” in Manila. An amazing reading adventure awaits!
For more
information regarding Big Bad Wolf’s current and upcoming Book Sales, you can
visit their website or check
out their social media accounts (Facebook | Instagram)
About Big
Bad Wolf Books
The Big Bad Wolf Books was founded by Andrew Yap and Jacqueline Ng in
2009 and first launched in Kuala Lumpur, Malaysia. In the words of the
company’s founders, Big Bad Wolf aims to cultivate reading habits, increase
English literacy worldwide, and build a new generation of readers by making
books more affordable and accessible to everyone.
One of the company’s best highlights is its book sales, which is
popular among readers around the world. As a global reading advocacy
initiative, the sales aim to encourage people of all ages to discover the joys
of reading, inspire them to pursue their dreams, and, importantly, empower them
with the knowledge to realize them.
Big Bad Wolf Book Sale has toured 15 countries and 37 cities. Among
these include different cities in Asia like Malaysia, Cambodia, Manila,
Singapore, Thailand, Hong Kong, and Indonesia. The company has also begun
branching out to book readers outside the Asia Pacific, having held book tours
in Tanzania, Kenya, and the United Arab Emirates.
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