Filipino runners and movement enthusiasts will soon have a new way to shop one of the world's fastest-growing premium sportswear brands, as On officially launches its flagship store exclusively on LazMall Philippines, alongside LazMall Thailand, marking a significant milestone in the brand's Southeast Asian eCommerce expansion.
The launch also marks a major milestone for both brands, with Lazada becoming the first marketplace platform in Southeast Asia to launch an official On flagship store. For the Philippines, the launch brings On's Swiss-engineered approach to performance and movement together with Lazada's established eCommerce ecosystem, giving Filipino consumers a trusted digital destination to discover and shop the brand through an official LazMall flagship store.
The partnership also reflects the growing role of eCommerce platforms in how global brands build their presence in Southeast Asia. For On, Lazada provides a platform to reach and engage consumers at scale in two important regional markets while retaining a strong official brand presence on its trusted shopping environment. For Lazada, the launch further strengthens LazMall as a destination where consumers can discover sought-after global brands and access authentic products directly from official brand stores.
"This partnership is a significant milestone not only for Lazada Philippines, but for the region's eCommerce landscape," said Carlos Barrera, CEO at Lazada Philippines. "On is a globally recognized brand with a strong and growing community of runners and movement enthusiasts. We are proud to be the first marketplace platform in Southeast Asia to launch an official On flagship store and to make the brand's products more accessible to Filipino consumers through LazMall.”
The On Official Flagship Store will initially introduce a curated selection of essential running and training footwear and accessories, giving consumers an accessible introduction to the brand and its approach to performance and movement. Among the products planned for the launch assortment are the Cloudmonster, Cloudrunner and Cloudsurfer running franchises, alongside other training and lifestyle models.
As the partnership develops, the assortment will expand throughout 2027 to include more of On's performance and everyday footwear innovations, offering products designed for different movement needs, from everyday and long-distance running to performance training and all-day wear.
This phased approach allows Filipino consumers to discover the brand through Lazada today while creating opportunities to explore a broader range of On products as their running, training and everyday movement needs evolve.
"The Philippines is an exciting market for On, and we see strong potential to connect with more consumers through Lazada's digital ecosystem,” said Rebecca Cai, Chief Global Markets Officer at On. "This partnership gives consumers another convenient way to discover On and experience our products, while allowing us to build a deeper connection with the local movement community.”
Visit the On Official Flagship Store only on LazMall Philippines https://www.lazada.com.ph/shop/on.
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About Lazada Group
Lazada Group is Southeast Asia's pioneer eCommerce platform, advancing commerce through technology across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Lazada connects shoppers to a trusted ecosystem of more than 170,000 global and local brands, sellers and partners, offering a diverse product assortment and engaging shopping experiences. Its technology, payments and homegrown logistics capabilities help make online shopping and selling more seamless, secure and accessible, supporting businesses of all sizes to grow in the region's digital economy.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On's award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On. On is present in more than 90 countries globally and engages with a digital community on www.on.com.
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