Tuesday, March 12, 2024

Samsung’s The Frame shows how technology can be a canvas for self-expression with the “Faces and Flora” exhibit

From L-R, Atty. Ma. Rosenne M. Flores-Avila, Deputy Director-General for Administration; Jhaydee Ann Fernandez Pascual, Museum Curator I, Botany and National Herbarium Division; Jan Mayo, Artist; Jorell Legaspi, Deputy Director-General for Museums)

GFX Challenge Grant 2022 winner Jan Mayo, in partnership with Samsung, had launched the photography exhibition, “Faces and Flora: A Philippine Native Plant Photography Exhibition” at the National Museum of Natural History. The exhibit prides itself as a truly Filipino project, representing a first-of-its-kind collaboration between Filipino scientists and creatives to highlight native and endemic plants in the country. 

The exhibit also features Samsung’s The Frame, a smart television that instantly turns into a canvas when it’s switched off through Art Mode. As the event aims to help bring art and culture closer to Filipinos, the collaboration with Samsung’s technology highlights how one can transform their living space into their personal art gallery. 

True to its name, The Frame is the ideal device to showcase art as it allows you to customize the frame thanks to its interchangeable bezels to complement the aesthetics of your home, one of the over 1,600 artworks from the Art Store, or your own photography.

The Frame ensures that the artworks are presented in perfect quality with its matte display to minimize glare and reflections, and Art Mode which allows the TV to intuitively adjust to the ambient lighting of the room.

Visit the exhibit for free at the National Museum of Natural History until May 31 to experience The Frame. To learn more about Samsung's global world #1 TV technology, you can go to  https://www.samsung.com/ph or visit any of Samsung’s authorized About Samsung Electronics Co., Ltd.


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com


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