Delivering on its
promise of safe, reliable, and value-driven transportation and on-demand
deliveries, Grab proved to be an effective wingman for Filipinos last
Valentine’s Day. Thousands of Filipino couples relied on GrabCar, GrabFood and
GrabMart to create their own unique and special kilig celebrations.
This Feb-ibig trend enabled the leading
superapp to fulfill its highest number of bookings for GrabCar in 2024.
Furthermore, GrabFood and GrabMart have both completed record-high number of
orders since their respective launches in the Philippines, observing a significant
increase in demand not only in Metro Manila but also in cities beyond the
capital on February 14, 2024.
Grab Philippines
Chief Operating Officer Ronald Roda emphasized Grab’s unique position as a
leading superapp and its capacity to meet consumer demand for above-par
services. “It is a rare opportunity for a company to be a part of thousands of
stories being created by consumers. To be able to power plans around special
moments is a responsibility we gladly take. And we fulfill this by leveraging
our state-of-the-art technology and platform, and expansive ecosystem of
merchants-, delivery-, and driver-partners – empowering every consumer to grab
the day with every meal delivered and destination reached,” Roda notes.
To Pag-Ibig and
Beyond: Going Around with Pangga Safely and Conveniently
Romance was not
only in the air – it was on the road, too. Filipinos were out and about more
last Valentine’s Day. This was demonstrated by a sustained peak in demand
throughout Valentine’s week for Grab’s transport services. Among those who
booked a GrabCar on Heart’s Day is X-user S, who joins the league of couples
with dating-app success stories after capping off the night with a safe and
convenient ride home with Grab.
Grab has just
recently made its ride-hailing services accessible to more Filipinos with the
launch of GrabCar Saver, a more affordable transport option on the Grab app.
For a slightly longer waiting time, GrabCar Saver passengers can enjoy fares
that are up to 15% cheaper than a regular GrabCar ride.
Sugar, Spice, and Everything Nice: On-Demand Kilig Dining
The recent Grab
Food & Grocery Trends Report revealed that Valentine’s Day is one of the
busiest holidays on the Grab platform, with a peak in demand continuing for up
to five days following the actual holiday. Sweets and pastry shops on GrabFood
were in for a [sugar] rush as top orders on the platform were cupcakes, whole
cakes, ice cream and desserts, and baked goods and pastries. GrabMart also
played a crucial role in keeping the romance alive by meeting the high demand
for top orders such as flowers, meat, wine, and homeware.
Grab’s Dine-In
feature has also experienced a surge in voucher purchases on Valentine’s Day.
Serving as a digital foodie guide, Dine-In effectively helps customers in
discovering restaurants within their vicinity, while also providing them a
suite of exclusive discounts that they can claim during their actual dine-in
transaction. “It’s easier and more convenient to turn plans into actual dates
through superapps like Grab – not to mention the cost-effectiveness it offers.
With the savings I got through Dine-In, I was able to make my date with my
partner more special by adding a few more additional twists to our
celebration,” shares college student Pat.
In addition to the
reliability and efficiency of its platform, the increased demand on Grab is
also attributed to its viral video that highlights some real-life experiences
of those who rely on superapps. The video, titled "Kwento Mo, Gawin Nating Totoo" garnered
over 30 million views and 500,000 social engagement – a reflection of its strong resonance with
Filipino viewers. The online video, which was produced with award-winning
creatives agency Gigil, illustrates how Grab serves as an effective partner in
making things possible for every Filipino moment maker, helping them overcome
challenges such as the need for instant gifts and last-minute planning.
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