Sun Life
Philippines and Sun Life Financial-Philippines Foundation, Inc., in line with
their commitment to help Filipinos live healthier lives, recently unveiled a
newly refurbished basketball court in the Legacy of Light Village, a
resettlement model community that the Sun Life Foundation helped develop in
Calauan, Laguna. This is part of the “Hoops + Health” program, a PHP 40 million
partnership with Beyond Sport, a global sport-for-social-change organization.
The program aims to leverage the power of basketball to encourage physical
activity and promote healthier lifestyles by renovating basketball courts
across Asia.
The
inauguration event, held on February 28, 2024, at the Legacy of Light Village
basketball court in Calauan, was attended by Sun Life executives, Sun Life
brand ambassador Donny Pangilinan, Beyond Sport representatives, residents of
Calauan, and national media.
The
basketball court has been transformed with fresh coats of paint, upgraded
facilities, and new, state-of-the-art basketball hoops. More than just a
physical renovation, this initiative represents Sun Life’s commitment to
fostering healthier communities by improving access to physical activity. The
revitalized court provides a safe and accessible space for individuals of all
ages to engage in basketball and other physical activities, promoting overall
health and well-being.
In addition,
the “Hoops + Health” program will deliver an educational program for local
coaches to learn about nutrition, physical activity, and protecting mental
well-being. These coaches will then develop a basketball program to engage the
youth in the community.
This
initiative builds on Sun Life’s 3x3 Charity Challenge, held in August 2023,
which raised funds for capacity-building support, program development grants,
and infrastructure revitalization projects, including the basketball court
renovation in Calauan.
“At Sun
Life, we are dedicated to empowering individuals and communities to achieve
holistic health and wellness,” said Carla Gonzalez-Chong, Chief Client
Experience and Marketing Officer of Sun Life Philippines. “By partnering with
Beyond Sport, we are harnessing the unique power of basketball to not only
encourage physical activity but also to foster community spirit and contribute
to a healthier future for Filipinos.”
“Sport
serves as a powerful instrument for positive social change,” added Beyond Sport
Executive Director, Fred Turner. “We are proud to partner with Sun Life on this
impactful project, as we transformed this basketball court into a vibrant space
where the youth can develop their skills and lead healthier lives.”
By making
physical activity enjoyable and readily available, Sun Life aims to serve as a
catalyst for adopting healthier lifestyle choices, to potentially impact the
generations to come.
The
basketball court has been transformed with fresh coats of paint, upgraded
facilities, and new, state-of-the-art basketball hoops. More than just a
physical renovation, this initiative represents Sun Life’s commitment to
fostering healthier communities by improving access to physical activity. The
revitalized court provides a safe and accessible space for individuals of all
ages to engage in basketball and other physical activities, promoting overall
health and well-being.
In addition,
the “Hoops + Health” program will deliver an educational program for local
coaches to learn about nutrition, physical activity, and protecting mental
well-being. These coaches will then develop a basketball program to engage the
youth in the community.
This
initiative builds on Sun Life’s 3x3 Charity Challenge, held in August 2023,
which raised funds for capacity-building support, program development grants,
and infrastructure revitalization projects, including the basketball court
renovation in Calauan.
“At Sun
Life, we are dedicated to empowering individuals and communities to achieve
holistic health and wellness,” said Carla Gonzalez-Chong, Chief Client
Experience and Marketing Officer of Sun Life Philippines. “By partnering with
Beyond Sport, we are harnessing the unique power of basketball to not only
encourage physical activity but also to foster community spirit and contribute
to a healthier future for Filipinos.”
“Sport
serves as a powerful instrument for positive social change,” added Beyond Sport
Executive Director, Fred Turner. “We are proud to partner with Sun Life on this
impactful project, as we transformed this basketball court into a vibrant space
where the youth can develop their skills and lead healthier lives.”
By making
physical activity enjoyable and readily available, Sun Life aims to serve as a
catalyst for adopting healthier lifestyle choices, to potentially impact the
generations to come.
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