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Who
would have thought that something as serious as germ protection could actually be fun? The Philippines' #1
antibacterial soap, Safeguard, brings #SafeguardShowersaya to Filipino families
with its latest offering, the NEW Safeguard White Camellia!
Demonstrating
to moms and families an enjoyable way to uncompromising germ protection, the NEW Safeguard WHITE CAMELLIA blossomed
at this year’s Panagbenga Festival, hailed as the country’s biggest annual
floral festival. With a float that showcased the brand’s biggest innovation
yet, Safeguard captivated over 32,000 spectators, more than 300,000 Baguio
residents, and millions of online viewers who joined the ShowerSaya through the
event’s livestreams.
“Launching
Safeguard White Camellia at the Panagbenga Festival, the country's largest and
most festive floral festival, is truly serendipitous,” says Jus Nuque,
Safeguard Brand Director. “We take immense joy and pride in bringing Safeguard
White Camellia, our biggest innovation in years, into every Filipino home,
elevating antibacterial soaps with its soft
skin feel protection and long-lasting
scent. Mothers will discover that the soap they have adored for years not
only protects their families from germs but now
also provides an indulgent, enjoyable bath experience for the whole family.”
Safeguard
White Camellia features an upgraded soap formula infused with Camellia flower
extracts, providing us not only with the germ kill protection we need and have
come to expect from the brand, but also soft skin feel that we'll love! Truly,
with Safeguard White Camellia’s #SoftSkinProtection, never again will we have
to choose between protecting our family from germs and having beautifully soft
skin.
The Flower of the Festival
All
eyes at this year’s flower parade were on the #SafeguardShowerSaya float, which
reigned as the BEST FLOAT (1st Runner Up) under the Medium Float Category,
besting 30 other brands across different industries. A bathtub and shower
delicately wrapped in white and blue flowers, the float was a unique
articulation of the ShowerSaya experience which only Safeguard White Camellia
can deliver. Atop the floral bathtub
were Ms. Baguio 2022, Ghenesis Latugat, and Baguio-based Internet mom, Joan
Rizalino, to help spread the #SafeguardShowerSaya vibe along the way.
The float parade ended at Melvin Jones Grandstand where
#SafeguardShowerSaya stations were set to welcome thousands of festival goers.
Bringing delight to moms and their families, each station offered fun game
mechanics to discover the #SoftSkinProtection of the NEW Safeguard White
Camellia. To add to the fun, participants had a
chance to win not one, not two, but up to FOUR packs of Safeguard White
Camellia for FREE.
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Since
the #SafeguardShowerSaya stations first opened, the fun never stopped. The
lines of happy and excited moms and families at the booth never wavered.
Hundreds got to groove to the ShowerSaya dance and enjoy special Safeguard gift
packs at the ABS-CBN Karavan held last March 1. More than flowers, it was
smiles and laughter that blossomed most at the #SafeguardShowerSaya festivities
in Baguio!
ShowerSaya in Baguio and
Beyond
The fun didn’t stop in Baguio. The craze of #SafeguardShowerSaya
continues online with over 11 MILLION in engagement (as of writing)! Those who
joined the ShowerSaya festivities couldn’t wait to show-off the
#SoftSkinProtection of the new Safeguard White Camellia to their TikTok
followers.
Famous
Tiktokers like Panginoon ng Kababawan, Ychan Laurenz, and Devi Descartin also
shared their shock of delight upon discovering the unexpected truth about germ
protection—that with Safeguard White Camellia, it can actually be fun!
VIDEO LINK 1 VIDEO LINK 2 VIDEO LINK 3
Made
for moms and EVERY member of the family, we're sure you've already seen it at
least once in your FYP!
Kaya
ano pa ang hinihintay niyo? Maki-#SafeguardShowerSaya na dahil siguradong enjoy
ang buong pamilya with the NEW Safeguard WHITE CAMELLIA! Now available sa
inyong suking tindahan!
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