Lana PH Founder and CEO Rizza Lana with a
mountain of Lazada packages ready for delivery
eCommerce pioneer Lazada continues to build on its technology and
logistics infrastructure that enables local businesses to thrive at every stage of their business journey. With technology,
Philippines brands and sellers have optimized and scaled their operations
successfully over the past decade since Lazada was founded.
More than being an online shopping destination
for lifestyle needs, Lazada has been a strong partner for micro and small
medium enterprises (MSMEs) and local sellers who are digitalizing their
businesses. Some online entrepreneurs who have found success through Lazada’s
infrastructure and programs for its sellers include Rizza Lana of Lana PH and
Aiai Garcia of Nala Woman.
Both can attest to Lazada’s strong support and
technological strengths that can play a pivotal role to an entrepreneur’s
journey. They are shining examples of how Lazada enables its sellers to thrive
and #AddValuetoLife by providing a platform for sellers to turn their passions
into a livelihood.
A skincare enthusiast, Rizza always dreamed of
starting her own skincare brand, and was looking for a way to earn a living to
pay off her debts. “I used to be a hotelier with zero experience in business,”
After her stint abroad, she decided to come
back to Manila, pursue a day job, and build her first business, Whim Manila,
offering wallpapers and stickers. When her business boomed, she decided to quit
her day job to focus on Whim.
Realizing that there were a few skincare products
that worked well for Filipina skin and being moved by a film called ‘A Plastic
Ocean’ in 2017, Rizza came up with Lana PH pursing her dream of having her own
skincare line that are mindful and conscious of the environment.
Nala Woman Founder AiAi Garcia
From initially focusing on Lana PH’s website,
offering gentle and effective products like their DNA Repair Elixir, Hydrating
Rice Toner, and Skin Protect Brightening Sunblock, she then decided to set up
shop on Lazada. Getting onboarded as a Lazada seller helped not only Lana PH
but also her other brands such as Mink, a skincare brand that focuses on
helping women take care of their intimate area, Talaala, a customized and
sustainable jewelry brand, and Ambush Clothing, a streetwear line.
She credited Lazada for giving them access to
a wide customer base. Getting exposure and promotions was a welcome bonus as
well for brand equity. She also cited Lazada’s account managers as invaluable
partners to her businesses’ growth, along with Lazada’s data-driven seller
tools. This includes Business Advisor and Lazada University, which equipped
Rizza and her team with optimal business strategies using advanced data and
“Do things even if you’re scared. You won’t
know what’s on the other side of the fence if you don’t try,” says Rizza.
Another successful entrepreneur who found her
footing on Lazada is AiAi of Nala Woman, a company that offers organic and
sustainable feminine care products.
“Being on Lazada has
helped a new business like ours grow exponentially, especially during the
pandemic when online shopping was the new normal for essential goods,” says
Aiai, who launched the company in response to the lack of feminine care options
in the country. She notes that the variety of sanitary pads in supermarkets
have not changed since the 70s, and that there are few sustainably-made options
in the country.
Nala Woman offers
feminine care products made without any chemicals, and are clinically-tested to
be hypoallergenic. The company’s goal is to normalize “taboo” topics about
women’s and menstrual health. According to Aiai, being on Lazada enables them
to promote Nala Woman’s meaningful cause along with their products.
“Some of our customers
on Lazada have also turned into partners for our Pledge A Pad campaign,”
she says. “Together with our donors and partners, our mission is to collect and
distribute eco-friendly sanitary napkins every month to schools,
orphanages, and women’s shelters around the Philippines.”
With all the
opportunities and innovative eCommerce tools it provides, Lazada proves to be
more than a platform and a business partner as sellers continue to trust Lazada
in expanding their operations. By supporting its sellers’ causes, building them
up for success, and paving the way for exponential growth, Lazada builds a more
dynamic and inclusive marketplace to serve and support the Filipino community.
Know how you can start your journey as a
seller today by visiting
Lazada. Keep posted on the latest updates by following https://www.facebook.com/LazadaPhilippines, https://www.instagram.com/lazadaph/, and https://twitter.com/LazadaPH
Lazada Group is Southeast
Asia's pioneer eCommerce platform. For the last 10 years, Lazada has been
accelerating progress in Indonesia, Malaysia, the Philippines, Singapore,
Thailand and Vietnam through commerce and technology. Today, a thriving local
ecosystem links about 160 million active users to more than one million
actively-selling sellers every month, who are transacting safely and securely
via trusted payments channels and Lazada Wallet, receiving parcels through a
homegrown logistics network that has become the largest in the region.
With a vision to achieve
USD100 billion annual GMV, Lazada aims to serve 300 million shoppers by 2030,
and be the best at enabling brands and sellers in digitalizing their
In 2022, the Lazada Foundation
was set up to empower youths and women for the digital future, close the gender
digital divide and uplifting communities by creating positive impact. More
information can be found here https://group.lazada.com/en/foundation/.