Tuesday, November 22, 2022

Step into the Glow Stage with POND’S new campaign on Shopee and stand a chance to win a limited edition NFT

 


Leading global skincare brand POND’S is partnering with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch the fun and interactive #PondsGlowStage at its Brand Spotlight Day. Happening on  28 November, #PondsGlowStage is a 1-day only event that takes Shopee users’ online shopping experience to the next level through interactive games,  exclusive promotions and discounts on much-loved POND’S products and for the first-time ever, limited edition Non-Fungible Tokens (NFTs).

 

#PondsGlowStage exclusive NFT

Consumers will be clamouring to get their hands on the limited-edition artwork exclusive to Shopee, which is also the e-commerce platform's first foray into giving out NFTs as gifts with purchase. The NFT is an exclusive, first-of-its-kind digital collectible designed by artist Rifqi Ardiansyah. Fans who purchase PHP 1,499 worth of their favourite POND’S products during the #PondsGlowStage Day will have the chance to own one of only 1,000 #PondsGlowStage NFTs in the Philippines, which will give them access to exclusive benefits such as being the first to receive alerts on POND'S latest product releases and best value deals in the future.

 

Redeeming the #PondsGlowStage NFT on OurSong

Lucky fans can redeem their NFTs in a few simple steps: First they register on OurSong, a global NFT platform co-founded by R&B star John Legend. Once logged in, they simply need to input their redemption code , which will be issued to them via Shopee Chat, before they claim their exclusive NFT via OurSong's Collection Page.       

 

Play to Win with POND’S Glow Stage Game

From 26 to 28 November, consumers can play the interactive POND’S Glow Stage Catch Game and earn points to redeem special giveaways worth at least Php 1650. Players just need to tap and hold the shopping basket to catch as many of the falling POND’S products and elements they can within the time limit – all while avoiding harmful skin spots.

 

Glow Like Wendy

It’s easy to glow like Wendy with POND’S Bright Triple Glow Serum, one of POND’S best-selling products. Backed by the science and skincare expertise of the POND’S Institute, POND’S Bright Triple Glow Serum is powered by Glutaboost-C Technology, Niacinamide, and Hyaluronic Acid that fades dark spots for a bright, spot-less skin.

 

“We are always seeking out the most innovative and engaging experiences for our consumers,” said Jopa Malantic, Global Brand Director, POND’S. “As such we are thrilled to partner with Shopee once again – this time to offer the #PondsGlowStage at our next Brand Spotlight Day, featuring the e-commerce platform’s first ever NFT Gift with Purchase. In addition to providing the chance to win a limited edition NFT, #PondsGlowStage offers a fantastic interactive experience for our fans to engage with the brand and learn more about how our decades of science-backed expertise can help resolve their skin issues.”

 

Pavan Challa, Director, Regional Brand Partnerships at Shopee said, “We are happy to deepen our long-standing partnership with POND’S through this new campaign, which is Shopee’s first collaboration with a brand for an NFT giveaway. Shopee continues to develop and explore new ways to engage and excite our users, and help our brand partners deepen their engagement with shoppers. As we continue to grow the beauty category on Shopee Mall, we look forward to working closely with brands such as POND’S to bring more innovative and exciting experiences to shoppers.”

The #PondsGlowStage Brand Spotlight Day will run on Shopee on 28 November only. For more information, please visit the POND’S Official Store on Shopee HERE.


About POND’S

POND'S is a skin care brand that debuted in the U.S. in 1846. For over a century, the brand has transformed the beauty industry with iconic products like POND'S Cold Cream as well as pioneering skin care technologies like Vanishing Cream. The brand has always been about helping women look and feel beautiful with products that have been the beauty secret of women for generations. 

 

Today, POND'S is one of the biggest global brands in the beauty industry, known for skin care favourites like POND'S Bright Beauty and POND'S Age Miracle. Backed by leading edge skin science of the POND'S Institute, their products go far beyond moisturizing – giving amazing holistic and youthful glow to skin. 

 

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

 

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

 

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

 

About Shopee Mall

Shopee Mall is the region’s leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall -- 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round.

 

About Rifqi Ardiansyah

Rifqi Ardiansyah (Rifqi) is a freelance motion designer, 2D animator and 3D artist based in Indonesia. He has the ability to create realistic looking characters and loves to mix 2D Illustrations within a 3D environment. 

 

Rifqi has had the opportunity to work together with some brands including SAMSUNG, LENOVO, HUION, OTSUKA, SONY MUSIC Japan, etc. He also worked on the live visuals for BRING ME THE HORIZON as a part of their tour in 2019 & also for EXCISION in 2020.

 

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