Philippines,
Inc. is celebrating Pocky day (11.11) this November 11, 2022 with a new TikTok
challenge that combines the Filipino culture of gift-giving with a cute Pocky[1] trend popularized in
Japan. The Pocky Heart-to-Heart TikTok Challenge is perfect for those looking
to showcase their love to the ones they hold dearest.
Every
year since, Glico celebrates Pocky day globally on 11.11, because this popular
Japanese snack that everyone loves looks like the number “1”
The
tradition of giving gifts or pasalubong
to loved ones is an integral part of the Filipino culture; this generosity and
thoughtfulness are traits that perfectly resonate with Pocky’s brand philosophy
of sharing happiness with everyone. This is why Pocky has chosen to celebrate
their biggest day of the year, 11.11, with a gift-giving challenge for everyone
in the Philippines to show their utmost love to those closest to them in the
upcoming festive season.
If
you have someone you want to show your love and appreciation to, here‘s how you
can join the Pocky Heart-to-Heart TikTok Challenge:
- Create
a heart with Pocky boxes — Using at least two Pocky boxes, put your creativity
and skills to work, and shape them into a heart. You can even decorate the
Pocky heart with ribbons, flowers or anything else that adds to the love
you put into the gift.
- Give
your Pocky heart to a loved one — With your valid TikTok
account, take a video of you giving your Pocky Heart to someone you want
to show your appreciation for. Make sure to share your happiness with us by
telling us why you’re giving this person the Pocky Heart.
- Share
your love to the world! — Post the video on TikTok with the hashtag #PockyHearttoHeart!
Whether
it’s a partner, an old friend, a teacher or your grandparents, there is bound
to be someone dear to show your love to. Take the Pocky Heart-to-Heart TikTok
Challenge and showcase your love in a Heart-to-Heart “Tok” with your loved ones.
If you post the best entry, you’ll win a cash prize and a special
limited-edition gift pack with “Pocky Happiness Flavour”!
You
can complete the challenge in the comfort of your home, in a fancy venue of
your choice, or at one of our Pocky day event booths coming soon to a space
near you! Follow the Pocky Philippines Facebook and Glico Philippines Instagram
to find out the locations of these events as they open up.
■ Communication
Official
Facebook https://www.facebook.com/PockyPhilippines
Official
Instagram https://www.instagram.com/glico_ph/
Glico
Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/
|
For all press and media inquiries: Claire Ho, Regional Corporate Communications Manager, Glico Asia Pacific Pte. Ltd. Email:
glico-singapore@glico.com For consumer / product inquiries: Glico Philippines Consumer Hotline TEL: (+632) 8464-1105 / Email: consumer.hotline@glico.com.ph |
About Glico
On February 11, 2022, the Glico Group celebrated the
100th year of its founding. In 1922, Glico’s nutritious Glico caramel
in its distinctive red box first hit the shelves of a department store. Headquartered
in Japan, Glico has since expanded into Asia Pacific, European, and North
American markets with the aspiration to stay true to its founding spirit of enhancing
people’s health through food.
Led by its well-loved confectionary brands such as
Pocky, Pretz, and Pejoy, Glico has now expanded its
portfolio* to include ice cream products, baby formula, milk products, desserts,
food ingredients, and raw materials for cosmetic and health products. Its health
and wellness offerings such as the SUNAO range of zero sucrose, low
carbohydrate food products and Almond Koka almond milk are gaining popularity
outside of Japan after becoming a hit in its domestic market.
* Some
products in the portfolio may be available in Japan only.
About Pocky
Since its launch in Japan in 1966, Pocky has
maintained its core concept while gradually changing its packaging and
formulation to meet the times and society. The new Pocky range was launched in
the Philippines on June 8 in 2022 to suit the changing consumption scene and
purchasing behavior in Southeast Asia. With growing health consciousness, more
and more consumers are looking for healthier choices and more guilt-free
products. In line with such willing, we added fiber into the pretzel of Pocky
which offers more health benefits. We also added wholewheat into the pretzel
which gives it a lighter and crispier texture. The rich and smooth chocolate
gives the right balance of sweetness while enhancing the unique aroma of the
chocolate flavors by adjusting the ratio of cream to biscuit.
About Pocky day
Pocky day was established in 2016 as a day to
encourage people to start sharing happiness. November 11 was chosen because the
Pocky biscuit stick resembles the number “1”. It was first organized on November
11 in 1999, the eleventh year of the Japanese Heisei era: 11/11/11. It is an
official day recognized by the Japan Anniversary Association[2].
We hope that Pocky day will not only become the day
to think of and appreciate the important people in your life, but also a day to
take action and make them happy.
GYMBOREE MARKETING
INTERNATIONAL, INC.
Office Address: 917 Banawe St.,
Barangay Manresa, Quezon City
Glico’s Product List in Philippines:
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