Thursday, October 10, 2019

SM Cinema underscores inclusivity in Maleficent “Welcome to the Moors” mall display

The Maleficent “Welcome to the Moors” exhibit features themed tunnels and three rooms that will transport moviegoers to different worlds. During the launch, visually impaired children from Deaf and Blind Foundation Philippines joined SM Cinema in welcoming the public into the Moors. The exhibit will run from October 10-16 in S’Maison and will move to SM Southmall from October 17-23.

In this sequel to the Sleeping Beauty-retelling, Maleficent’s peaceful life is turned upside down when Princess Aurora and Prince Phillip get engaged. Maleficent and her goddaughter suddenly find themselves in opposing sides of an impending war as Phillip’s mother, Queen Ingrith, plots to divide humans and fairies forever.

Creating reel to real exhibits that brought excitement to moviegoers all year round, SM Cinema wanted to make an inclusive experience. In this latest Maleficent-themed exhibit, SM Cinema incorporated Braille System in every attraction of the exhibit to let the visually impaired children experience the whimsical charm of Maleficent 2: Mistress of Evil as well.

SM Cinema’s Vice President for Corporate Marketing, Ruby Ann O. Reyes shared, “Watching movies is a well-loved recreation and we want everyone to experience the joy it brings. We are continuously working to bring an inclusive movie experience to as many people as possible.”

Catch Maleficent: Mistress of Evil starting October 16 in SM Cinema’s regular, IMAX and Director’s Club branches nationwide. For a reel to real experience of the movie, visit Welcome to the Moors installation at S Maison on October 10 to 16 and at SM Southmall on October 17 to 23.

Book your tickets through the website, or download the SM Cinema mobile app.  You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates! Satisfy your cravings at Snack Time, the official food concessionaire of SM Cinema, which offers a wide array of snack like popcorn, hotdogs and burgers to complement your movie watching experience. Follow /SnackTimeOfficial on Facebook for more information.

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