The Maleficent “Welcome to the
Moors” exhibit features themed tunnels and three rooms that will transport
moviegoers to different worlds. During the launch, visually impaired children
from Deaf and Blind Foundation Philippines joined SM Cinema in welcoming the
public into the Moors. The exhibit will run from October 10-16 in S’Maison and
will move to SM Southmall from October 17-23.
In this sequel to the Sleeping Beauty-retelling, Maleficent’s
peaceful life is turned upside down when Princess Aurora and Prince Phillip get
engaged. Maleficent and her goddaughter suddenly find themselves in opposing
sides of an impending war as Phillip’s mother, Queen Ingrith, plots to divide humans and fairies forever.
Creating reel to real exhibits
that brought excitement to moviegoers all year round, SM Cinema wanted to make an
inclusive experience. In this latest Maleficent-themed exhibit, SM Cinema incorporated
Braille System in every attraction of the exhibit to let the visually impaired
children experience the whimsical charm of Maleficent 2: Mistress of Evil as
well.
SM Cinema’s Vice President for
Corporate Marketing, Ruby Ann O. Reyes shared, “Watching movies is a well-loved
recreation and we want everyone to experience the joy it brings. We are
continuously working to bring an inclusive movie experience to as many people
as possible.”
Catch Maleficent: Mistress of
Evil starting October 16 in SM Cinema’s regular, IMAX and Director’s Club
branches nationwide. For a reel to real experience of the movie, visit Welcome
to the Moors installation at S Maison on October 10 to 16 and at SM Southmall on
October 17 to 23.
Book your tickets through the
website, www.smcinema.com or download the SM Cinema mobile app.
You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for
updates! Satisfy your cravings at Snack Time, the official food concessionaire
of SM Cinema, which offers a wide array of snack like popcorn, hotdogs and
burgers to complement your movie watching experience. Follow /SnackTimeOfficial
on Facebook for more information.
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