Breast cancer remains one of the top causes of death among Filipinas. In fact, according to the Philippine Council for Health Research and Development, 1 in 13 Filipinas will develop breast cancer in her lifetime.
With the Philippine Obstetrical and Gynecological Society also reporting data (February 2017) that shows the Philippines having the highest prevalence of breast cancer among 197 countries, the need to educate women on the importance of early detection as the best way to beat the disease is as urgent as ever.
Avon Philippines believes that no woman should be left in the dark about breast cancer any longer. As the leading corporate supporter of the cause, the company is teaming up with Color Manila for the Pink Light Night Run and Walk for Breast Cancer 2019 to raise awareness on the disease, and the breast self-exam as the surest means to detect it early.
The Pink Light Night Run and Walk for Breast Cancer, happening on October 19, Saturday, at the Filinvest City Event Grounds, marks the return of Avon’s signature Run and Walk, the annual initiative that many cause supporters have participated in through the years.
This is also the first time ever that it will be a night run and walk event with participants going through a fun course while getting caked in bright pink powder along the way.
“Avon continues to shed a bigger, brighter light on breast cancer every year,” said Razvan Diratian, General Manager, Avon Philippines. “it’s part of our DNA as the company that advocates and supports vital issues affecting women, and one of our top causes is breast cancer awareness.”