MANILA,
Philippines - Neurobion, the
nerve care expert from Merck Inc. Philippines, is at the forefront of the fight
against Neuropathy and intensifies its efforts to
drive awareness on the condition with three interactive, life-size art
installations, all currently located in Glorietta, Makati City.
The installations serve not
only as tributes to today’s true Filipino heroes, but also reminders for them
to care for their nerves the way they would for other parts of their body so
they can keep on making ordinary acts extraordinary for ones they love. The installations dramatize the physical discomforts
brought about by some of the most common symptoms of Neuropathy: numbness,
tingling, and muscle weakness.
A brave stand
“A Brave Stand” highlights
the ‘pins and needles’ symptom on the leg, changing lights from red to yellow
to indicate unhealthy and healthy nerves. It also serves as a functional piece
for our true heroes who are in need of public transport by simply pressing a button
to light up the taxi signage that will notify taxi drivers to go to that area.
Motherhood
“Motherhood” shows
a simple loving act of mother to her child but with an interesting twist. To
educate the public about Neuropathy, the right arm of the mother holding the
giant umbrella shows a cross section of the nerves which glows to depict
numbness.This piece serves as a shade where families can feel ensconcedfrom the
rain while waiting for their ride home.
“Supportive
Hands” is a three-seater bench that is designed to yield with weight to dramatize
muscle weakness.
Come and visit these one-of-a-kind installations with the true heroes of
your family. For more information on Neurobion, visit
www.facebook.com/NeurobionPH.
ABOUT CONSUMER HEALTH BUSINESS OF MERCK
Brands of the Consumer Health business, such as
Neurobion®, Dolo-Neurobion®, Bion®, Seven Seas®, Nasivin®, Femibion® and
Sangobion® are innovative leaders in key markets, backed by science and trusted
by consumers worldwide. The Consumer Health business is with over 2,600
employees globally active in over 40 markets. Since 2014, the portfolio
comprises of brands with annual total sales of about $ 1 billion. Consumer Health
is a business of the Healthcare business sector within the Merck Group with
global headquarters in Darmstadt, Germany. For more information please go to
www.meck-consumer-health-com as well as to https://twitter.com/merck_ch.
ABOUT MERCK
Merck is a leading
science and technology company in healthcare, life science and performance
materials. Around 50,000 employees work to further develop technologies that
improve and enhance life – from biopharmaceutical therapies to treat cancer or
multiple sclerosis, cutting-edge systems for scientific research and
production, to liquid crystals for smartphones and LCD televisions. In 2014,
Merck generated sales of € 11.3 billion in 66 countries.
Founded in 1668, Merck is
the world's oldest pharmaceutical and chemical company. The founding family
remains the majority owner of the publicly listed corporate group. Merck,
Darmstadt, Germany holds the global rights to the Merck name and brand. The
only exceptions are the United States and Canada, where the company operates as
EMD Serono, Millipore Sigma and EMD Performance Materials.
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