Monday, October 3, 2016

Neurobion pays tribute to everyday true heroes with life-size art installations

MANILA, Philippines - Neurobion, the nerve care expert from Merck Inc. Philippines, is at the forefront of the fight against Neuropathy and intensifies its efforts to drive awareness on the condition with three interactive, life-size art installations, all currently located in Glorietta, Makati City.

The installations serve not only as tributes to today’s true Filipino heroes, but also reminders for them to care for their nerves the way they would for other parts of their body so they can keep on making ordinary acts extraordinary for ones they love. The installations dramatize the physical discomforts brought about by some of the most common symptoms of Neuropathy: numbness, tingling, and muscle weakness.

A brave stand
“A Brave Stand” highlights the ‘pins and needles’ symptom on the leg, changing lights from red to yellow to indicate unhealthy and healthy nerves. It also serves as a functional piece for our true heroes who are in need of public transport by simply pressing a button to light up the taxi signage that will notify taxi drivers to go to that area.



Motherhood
“Motherhood” shows a simple loving act of mother to her child but with an interesting twist. To educate the public about Neuropathy, the right arm of the mother holding the giant umbrella shows a cross section of the nerves which glows to depict numbness.This piece serves as a shade where families can feel ensconcedfrom the rain while waiting for their ride home.



Supportive hands
“Supportive Hands” is a three-seater bench that is designed to yield with weight to dramatize muscle weakness.





 Come and visit these one-of-a-kind installations with the true heroes of your family. For more information on Neurobion, visit www.facebook.com/NeurobionPH.




ABOUT CONSUMER HEALTH BUSINESS OF MERCK
Brands of the Consumer Health business, such as Neurobion®, Dolo-Neurobion®, Bion®, Seven Seas®, Nasivin®, Femibion® and Sangobion® are innovative leaders in key markets, backed by science and trusted by consumers worldwide. The Consumer Health business is with over 2,600 employees globally active in over 40 markets. Since 2014, the portfolio comprises of brands with annual total sales of about $ 1 billion. Consumer Health is a business of the Healthcare business sector within the Merck Group with global headquarters in Darmstadt, Germany. For more information please go to www.meck-consumer-health-com as well as to https://twitter.com/merck_ch.


ABOUT MERCK
Merck is a leading science and technology company in healthcare, life science and performance materials. Around 50,000 employees work to further develop technologies that improve and enhance life – from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. In 2014, Merck generated sales of € 11.3 billion in 66 countries.

Founded in 1668, Merck is the world's oldest pharmaceutical and chemical company. The founding family remains the majority owner of the publicly listed corporate group. Merck, Darmstadt, Germany holds the global rights to the Merck name and brand. The only exceptions are the United States and Canada, where the company operates as EMD Serono, Millipore Sigma and EMD Performance Materials.
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