Summit Media, in partnership with Avida Land, presented a fun two-day experiential event with six of the country’s most popular magazines and websites: Real Living, Cosmopolitan, Smart Parenting, Good Housekeeping, Entrepreneur, and Yummy Magazine. At the Glorietta Activity Center, the first-of-its-kind multi-Summit-Brand event entitled HOMEGROWN: HOMEPOSSIBLE, featured a series of home-centric activities and inspiring talks that celebrate life, style and all things homegrown.
Throughout the weekend, participants visited specially designed booths that along with entertaining activities, incorporated the homegrown theme. At Real Living’s #RLHouse, designed by interior designer Nikki Audine, attendees had the chance to take part in a variety of craft workshops to learn everything from how to make embroidery hoops to creating fabric stamp organizers.
At the Yummy Food Studio, which featured a modern-yet-homey kitchen design, participants were able to make their own recipe videos and shoot food flatlays just like Yummy’s editors. Cosmopolitan showcased its version of a dream space for millennials at the #CosmoCondo, designed by Mich Calma, where Cosmo Girls could take their #OOTD shots, with the best outfit of the day photo winning a special prize. Smart Parenting, meantime, worked with Flourish & Frills to create the perfect photo booth for families.
Entrepreneur conducted a special succulent arrangement workshop in their booth, which was styled to look like an workspace for a home-based entrepreneur, while Good Housekeeping taught participants how to make their own kiddie party decorations.
Additionally, Avida Land, in partnership with Real Living and architect Angelo Siochi of AG Siochi Architecture+Design, brought its utilitarian condo concept to life on the Glorietta Activity Center floor. The 24-sqm studio unit, designed with a Scandinavian feel, featured several multifunctional pieces and offered unique solutions that can help current and future homeowners learn how to maximize the space in their own homes, regardless of the size.
Meanwhile, Summit Media and Avida held afternoon talks each day to inspire attendees to embrace a homegrown life. The workshops on the first day included topics like: Social Entrepreneurship: How to Create Social Change with Your New Business, presented by Entrepreneur, with guest speaker Mark Ruiz of Hapinoy. Guests learned how to make homemade sauces during the Now We’re Cooking! Workshop, presented by Yummy, with Chef Len Santos Ding. Guest speaker Charisse Tugade of Manila Collectible discussed Filipino products with global appeal in the From Local to Global workshop, presented by Real Living.
The second day featured topics, including From Passion to Profit: How to Turn Your Talents into a Lucrative Business, presented by Entrepreneur, with guest speaker Mira Angeles of Miradips/Spell
Kitchen. Stylist Coni Tejada talked about ways to decorate your space for home gatherings in That’s Entertainment!, presented by Good Housekeeping. Lastly, Marvs Conti of Habilcraft showed participants wasy to reduce, reuse, and upcycle in the Everything Old is New Again! workshop, presented by Real Living.
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