Veteran actor and TV show host, “Bossing” Vic Sotto, has stood as an icon for countless brands. From homecare supplies to local beverage products, Vic’s charismatic appeal and conviction has propelled corporations, as well as himself, into a level of unmatched reliability.
Vic has consistently lived-up to his “Bossing” moniker, as an authority and someone whom Filipinos trust for everyday products. This time, the comedian partners with Bounty Agro Ventures, Inc. (BAVI)—the second largest poultry integrator locally—as the newest brand endorser of Chooks-to-Go, the country’s leading and fastest-growing oven-roasted chicken chain with more than a thousand storess nationwide.
With its “Hindi ka Nag-Uuwi ng Ulam na Basta-basta Lang” campaign, built on the premise of being “Masarap Kahit Walang Sauce”, Chooks-to-Go and Bossing brings ready-to-go, oven-roasted quality chicken closer to Filipino moms as their take-home ulam of choice that will surely delight the family.
“When you say ‘ready-to-go’ and ‘quality food’, it should come with a great serving, taste, and nutrition. Importante ‘yun kasi hindi puwedeng basta-basta lang ang maiuwing pagkain para sa pamilya,” said Vic. “Kung gusto mo ng manok, there’s Chooks-to-Go. Malaman ang manok nila, hindi basta-basta. And the best part—‘pag hinain mo na, ‘yun na ‘yun, hindi mo na kailangan ng sauce.”
As an admirer of hardworking Filipinos, especially moms, Bossing Vic recognizes the efforts made in order to provide food on the table. “Basta hardworking, ako’y saludo, especially for moms because they exert double effort,” the actor said. “That’s why for the times when they can’t cook and kids want delicious food, dumaan ka lang ng Chooks-to Go, okay ka na.”
Practical, affordable, and delicious food to-go, Chooks-to-Go’s superior-quality, oven-roasted chicken goodness brings a fresh and healthy ulam fix to many Filipino households, which, even Vic could not escape. “Personally, I didn’t think twice about promoting this product because Chooks-to-Go is also my wife’s favorite,” Sotto admitted. “Aside from the taste, the price of one whole chicken for the family is reasonable—kayang-kaya eh. Ayos ka na, nag-enjoy ka na, nasarapan ka pa, at nakatipid ka pa!”
Endorsing is one thing, but attesting to a product as a part of one’s daily life is a different story. And with Vic’s proven and reliable track record of promoting a product or brand he uses and trusts, families are in for a treat as moms are set to bring home hindi lang basta-basta take-home ulam, but Chooks-to-Go’s oven-roasted chicken that’s always masarap kahit walang sauce.
“We are very excited to have Vic as our endorser because he really believes in the products he promotes,” said BAVI president Ronald Mascariñas. “With Chooks-to-Go and Bossing together, we have a great opportunity to support hardworking moms with a go-to take-home ulam of choice that’s affordable, healthy, and delicious.”