Wednesday, November 26, 2025

SEA CAN (Southeast Asia Communications Agencies Network) Alliance by COMCO Mundo reinforces synergy for the Southeast Asian marketA new force in communications has emerged in the region with the launch of the new Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance) by COMCO Mundo, a network of independent communications agencies united by a shared vision to create insightful, meaningful, and impactful initiatives through seamless regional integration, local expertise in each market, industry best practices, and agility for the changing landscape in business and related sectors. SEA CAN Alliance by COMCO Mundo brings together pioneering agencies from across the region, Agrakom PR from Indonesia led by its Managing Director, Ms. Hana Budiono; Ink PR from Malaysia led by its Managing Director, Mr. Manimaran Ambalaghan; COMCO Southeast Asia - Pilipinas led by its Vice President for Business Operations and Managing Director / Partner, Ms. Rachel Syfargo; COMCO Southeast Asia - Singapore led by its Managing Director and Business Administrator / Partner, Ms. Ampy Corpus; 2COMMU from Thailand led by its Managing Director, Ms. Sineenart Sinchai; and Chi Communications from Vietnam led by its Managing Director / Founder, Ms. Lai Thuy Chi. Overall, the SEA CAN Alliance by COMCO Mundo is spearheaded by COMCO Mundo League of Enterprises’ Interregional President and Group Chief Executive Director / Partner & Co-Founder, Mr. Ferdinand L. Bondoy. “With SEA CAN Alliance, we are building more than just a network, we are creating an ecosystem that connects local expertise with regional synergy, reinforcing excellence in the communications industry,” said Mr. Bondoy, who is also the Lead Convener of SEA CAN Alliance by COMCO Mundo. “Our goal is to empower independent agencies to grow together, share strengths, and deliver world-class communication campaigns rooted in authentic Southeast Asian perspectives.” Through this alliance, SEA CAN Alliance by COMCO Mundo enables its members to leverage local insights and strengths while thoroughly collaborating across borders to deliver communication strategies that drive meaningful connections and measurable impact across Southeast Asia and beyond. “In today’s interconnected Southeast Asia, no agency can operate in isolation,” said Ms. Budiono, Managing Director of Agrakom PR. “Through SEA CAN Alliance, we can help our clients tap regional opportunities while delivering PR campaigns efficiently across borders. Beyond business, it is also important for the alliance to champion causes like diversity, inclusion, sustainability, and climate change, leveraging our deep understanding of each country to make a meaningful impact in the region.” Southeast Asia’s communications and marketing landscape is rapidly evolving, driven by digital transformation, cultural convergence, and a growing need for human-centered storytelling. SEA CAN Alliance was born out of this dynamic environment, providing a strategic framework for cross-border collaboration, where each member contributes its unique market expertise to help brands and organizations navigate complex audiences and cultural nuances. “Joining SEA CAN Alliance means expanding our opportunities to help brands, the people, and the community grow through meaningful communications,” said Ms. Sinchai, Managing Director of 2COMMU. “It elevates our purpose and potential, allowing us to empower our clients who aim to make an impact at a regional level. Beyond the work we accomplish together, we are equally excited to foster long-lasting friendships with our partners who share both great minds and good hearts.” By connecting the creative and strategic forces of its member agencies, SEA CAN Alliance by COMCO Mundo enables brands to scale their campaigns regionally with seamless coordination, cultural fluency, and a deep understanding of Southeast Asia’s diversity, from the bustling markets of Bangkok and Jakarta, to the creative centers of Ho Chi Minh City and Kuala Lumpur, and the innovation hubs of Singapore and Manila. “Singapore serves as a key regional hub, and SEA CAN Alliance unites strategic excellence with creativity,” said Ms. Corpus, Managing Director & Business Administrator / Partner of COMCO Southeast Asia - Singapore. “Through this collaboration, we can deliver campaigns that are culturally fluent, strategically strong, and impactful across Southeast Asia, helping our clients scale seamlessly across markets.” Beyond building business and creative collaborations, SEA CAN Alliance by COMCO Mundo also advances its regional advocacy through One Southeast Asia, a communications initiative that aims to champion regional identity, environmental sustainability, and youth engagement. Initially, through the collaboration of media partners, influencers, content creators, and other storytellers, One Southeast Asia amplifies stories that inspire unity, shared purpose, and a deeper appreciation for the region’s collective identity, environmental resources, and empowered youth. “ASEAN faces pressing social and environmental issues, from climate change to inequality,” said Ms. Lai, Managing Director and Founder of Chi Communications. “By championing these causes, SEA CAN Alliance can help the industry lead meaningful change while setting the standard as pioneers in addressing these challenges across the region.” This advocacy underscores SEA CAN Alliance by COMCO Mundo’s mission to not only elevate communications in the industry but also to contribute meaningfully to addressing issues and concerns in the region. “By raising awareness on issues like environmental sustainability, economic development, and social equity, the alliance can influence policy, mobilize resources, and bring stakeholders together,” said Mr. Ambalaghan, Managing Director of Ink PR. “Supporting these causes also strengthens our credibility, attracts like-minded partners, and fosters trust, innovation, and collaboration for more resilient communities.” As the communications landscape continues to evolve, SEA CAN Alliance by COMCO Mundo stands as a testament to the power of synergy among independent players, proving that with collaboration, creativity, and shared purpose, agencies can make Southeast Asian stories resonate across the world. “Collaboration across COMCO offices allows local creativity to contribute to regional campaigns,” said Ms. Syfargo, Vice President for Business Operations and Managing Director / Partner of COMCO Southeast Asia - Pilipinas. “By combining local insights with cross-border expertise, we help brands connect authentically with Southeast Asian audiences while creating meaningful impact across the region.” To learn more about SEA CAN Alliance by COMCO Mundo, visit https://comcomundo.com/sea-can-alliance-by-comcomundo/ or email secretariat@seacanalliance.com for inquiries. #### About SEA CAN Alliance by COMCO Mundo The Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance) by COMCO Mundo is an alliance of independent communications agencies in the region spearheaded by COMCO Mundo League of Enterprises, a global award-winning and powerhouse communications group from Southeast Asia to the Middle East & Africa. This group aims to create insightful, meaningful, and impactful initiatives through seamless regional integration, local expertise in each market, industry best practices, and agility for the changing landscape in business and related sectors. SEA CAN Alliance by COMCO Mundo comprises Agrakom PR (Indonesia), Ink PR (Malaysia), COMCO Southeast Asia - Pilipinas, COMCO Southeast Asia - Singapore, 2COMMU (Thailand), and Chi Communications (Vietnam). About COMCO Mundo League of Enterprises A global award-winning and powerhouse communications group, COMCO Mundo League of Enterprises is a collective of agencies, programs and brands dedicated to advancing the communications profession and related disciplines including digital, content, advocacy, training and education, and social entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia - Pilipinas, COMCO Southeast Asia - Singapore, COMCO Middle East and Africa, TARO AOX Inc., SEA Wave & Spice Storytelling Studio, COMCO School of Communications, Camp COMCO Alumni Society, Citizen COMCO Advocacy Movement, and Sundaica Shared Services and Enterprise Community. COMCO has been awarded Agency of the Year at the global IABC (International Association of Business Communicators) Gold Quill Awards and Silver Quill Awards; Consultancy of the Year in Asia Pacific at the PRCA APAC (Public Relations and Communications Association) Asia-Pacific Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global Chartered Institute of Public Relations (CIPR) Excellence Awards in the United Kingdom; Agency of the Year Silver Award at the ASEAN PR Excellence Awards; thrice as Agency of the Year Runner-up at the IABC Philippines’ Quill Awards; and 190 metals from various local, regional, and international award-giving bodies.

A new force in communications has emerged in the region with the launch of the new Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance) by COMCO Mundo, a network of independent communications agencies united by a shared vision to create insightful, meaningful, and impactful initiatives through seamless regional integration, local expertise in each market, industry best practices, and agility for the changing landscape in business and related sectors. 


SEA CAN Alliance by COMCO Mundo brings together pioneering agencies from across the region, Agrakom PR from Indonesia led by its Managing Director, Ms. Hana Budiono; Ink PR from Malaysia led by its Managing Director, Mr. Manimaran Ambalaghan; COMCO Southeast Asia - Pilipinas led by its Vice President for Business Operations and Managing Director / Partner, Ms. Rachel Syfargo; COMCO Southeast Asia - Singapore led by its Managing Director and Business Administrator / Partner, Ms. Ampy Corpus; 2COMMU from Thailand led by its Managing Director, Ms. Sineenart Sinchai; and Chi Communications from Vietnam led by its Managing Director / Founder, Ms. Lai Thuy Chi. Overall, the SEA CAN Alliance by COMCO Mundo is spearheaded by COMCO Mundo League of Enterprises’ Interregional President and Group Chief Executive Director / Partner & Co-Founder, Mr. Ferdinand L. Bondoy. 


“With SEA CAN Alliance, we are building more than just a network, we are creating an ecosystem that connects local expertise with regional synergy, reinforcing excellence in the communications industry,” said Mr. Bondoy, who is also the Lead Convener of SEA CAN Alliance by COMCO Mundo. “Our goal is to empower independent agencies to grow together, share strengths, and deliver world-class communication campaigns rooted in authentic Southeast Asian perspectives.”


Through this alliance, SEA CAN Alliance by COMCO Mundo enables its members to leverage local insights and strengths while thoroughly collaborating across borders to deliver communication strategies that drive meaningful connections and measurable impact across Southeast Asia and beyond.


“In today’s interconnected Southeast Asia, no agency can operate in isolation,” said Ms. Budiono, Managing Director of Agrakom PR. “Through SEA CAN Alliance, we can help our clients tap regional opportunities while delivering PR campaigns efficiently across borders. Beyond business, it is also important for the alliance to champion causes like diversity, inclusion, sustainability, and climate change, leveraging our deep understanding of each country to make a meaningful impact in the region.”


Southeast Asia’s communications and marketing landscape is rapidly evolving, driven by digital transformation, cultural convergence, and a growing need for human-centered storytelling. SEA CAN Alliance was born out of this dynamic environment, providing a strategic framework for cross-border collaboration, where each member contributes its unique market expertise to help brands and organizations navigate complex audiences and cultural nuances.


“Joining SEA CAN Alliance means expanding our opportunities to help brands, the people, and the community grow through meaningful communications,” said Ms. Sinchai, Managing Director of 2COMMU. “It elevates our purpose and potential, allowing us to empower our clients who aim to make an impact at a regional level. Beyond the work we accomplish together, we are equally excited to foster long-lasting friendships with our partners who share both great minds and good hearts.”


By connecting the creative and strategic forces of its member agencies, SEA CAN Alliance by COMCO Mundo enables brands to scale their campaigns regionally with seamless coordination, cultural fluency, and a deep understanding of Southeast Asia’s diversity, from the bustling markets of Bangkok and Jakarta, to the creative centers of Ho Chi Minh City and Kuala Lumpur, and the innovation hubs of Singapore and Manila.


“Singapore serves as a key regional hub, and SEA CAN Alliance unites strategic excellence with creativity,” said Ms. Corpus, Managing Director & Business Administrator / Partner of COMCO Southeast Asia - Singapore. “Through this collaboration, we can deliver campaigns that are culturally fluent, strategically strong, and impactful across Southeast Asia, helping our clients scale seamlessly across markets.”


Beyond building business and creative collaborations, SEA CAN Alliance by COMCO Mundo also advances its regional advocacy through One Southeast Asia, a communications initiative that aims to champion regional identity, environmental sustainability, and youth engagement. Initially, through the collaboration of media partners, influencers, content creators, and other storytellers, One Southeast Asia amplifies stories that inspire unity, shared purpose, and a deeper appreciation for the region’s collective identity, environmental resources, and empowered youth.


“ASEAN faces pressing social and environmental issues, from climate change to inequality,” said Ms. Lai, Managing Director and Founder of Chi Communications. “By championing these causes, SEA CAN Alliance can help the industry lead meaningful change while setting the standard as pioneers in addressing these challenges across the region.”


This advocacy underscores SEA CAN Alliance by COMCO Mundo’s mission to not only elevate communications in the industry but also to contribute meaningfully to addressing issues and concerns in the region.


“By raising awareness on issues like environmental sustainability, economic development, and social equity, the alliance can influence policy, mobilize resources, and bring stakeholders together,” said Mr. Ambalaghan, Managing Director of Ink PR. “Supporting these causes also strengthens our credibility, attracts like-minded partners, and fosters trust, innovation, and collaboration for more resilient communities.”


As the communications landscape continues to evolve, SEA CAN Alliance by COMCO Mundo stands as a testament to the power of synergy among independent players, proving that with collaboration, creativity, and shared purpose, agencies can make Southeast Asian stories resonate across the world. 


“Collaboration across COMCO offices allows local creativity to contribute to regional campaigns,” said Ms. Syfargo, Vice President for Business Operations and Managing Director / Partner of COMCO Southeast Asia - Pilipinas. “By combining local insights with cross-border expertise, we help brands connect authentically with Southeast Asian audiences while creating meaningful impact across the region.”


To learn more about SEA CAN Alliance by COMCO Mundo, visit https://comcomundo.com/sea-can-alliance-by-comcomundo/ or email secretariat@seacanalliance.com for inquiries. 



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About SEA CAN Alliance by COMCO Mundo


The Southeast Asia Communications Agencies Network Alliance (SEA CAN Alliance) by COMCO Mundo is an alliance of independent communications agencies in the region spearheaded by COMCO Mundo League of Enterprises, a global award-winning and powerhouse communications group from Southeast Asia to the Middle East & Africa. This group aims to create insightful, meaningful, and impactful initiatives through seamless regional integration, local expertise in each market, industry best practices, and agility for the changing landscape in business and related sectors. SEA CAN Alliance by COMCO Mundo comprises Agrakom PR (Indonesia), Ink PR (Malaysia), COMCO Southeast Asia - Pilipinas, COMCO Southeast Asia - Singapore, 2COMMU (Thailand), and Chi Communications (Vietnam).


About COMCO Mundo League of Enterprises 


A global award-winning and powerhouse communications group, COMCO Mundo League of Enterprises is a collective of agencies, programs and brands dedicated to advancing the communications profession and related disciplines including digital, content, advocacy, training and education, and social entrepreneurship, among others; to be a force for social change; to nurturing talent growth and workplace community culture; and to championing borderless collaboration. The COMCO Mundo League of Enterprises is comprised of COMCO Southeast Asia - Pilipinas, COMCO Southeast Asia - Singapore, COMCO Middle East and Africa, TARO AOX Inc., SEA Wave & Spice Storytelling Studio, COMCO School of Communications, Camp COMCO Alumni Society, Citizen COMCO Advocacy Movement, and Sundaica Shared Services and Enterprise Community.


COMCO has been awarded Agency of the Year at the global IABC (International Association of Business Communicators) Gold Quill Awards and Silver Quill Awards; Consultancy of the Year in Asia Pacific at the PRCA APAC (Public Relations and Communications Association) Asia-Pacific Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, Marketing Interactive’s PR Awards Asia-Pacific, and the global Chartered Institute of Public Relations (CIPR) Excellence Awards in the United Kingdom; Agency of the Year Silver Award at the ASEAN PR Excellence Awards; thrice as Agency of the Year Runner-up at the IABC Philippines’ Quill Awards; and 190 metals from various local, regional, and international award-giving bodies.

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SEA CAN (Southeast Asia Communications Agencies Network) Alliance by COMCO Mundo reinforces synergy for the Southeast Asian market

A new force in communications has emerged in the region with the launch of the new Southeast Asia Communications Agencies Network Alliance (...