Allianz PNB Life, one of the leading life insurers in the Philippines, has launched the MaPanatag initiative, a socially inclusive proposition designed to address the unique needs and everyday challenges of single mothers. With an estimated 14 million single parents in the country, Allianz recognizes the importance of supporting this community to help ease their daily burdens and secure a brighter tomorrow.
“MaPanatag” represents the peace of mind and assurance Allianz aims to bring single moms as they balance their responsibilities and nurture their families.
“The MaPanatag proposition is a testament to the care and support we want to provide single moms,” said Joe Gross, President and CEO of Allianz PNB Life. “Single moms often carry the weight of the world on their shoulders. Through MaPanatag, we want them to know they don’t have to face their fears alone. With Allianz by their side, they can be assured that their children will always be cared for.”
The initiative was brought to life with the stories of Mombassadors from Allianz and PNB, who inspired Allianz in shaping the program and ensure its relevance and value to single moms.
“MaPanatag was made by single moms, for single moms,” added Gross.
The Mombassadors from Allianz PNB Life include Apple Isidro, who shared her story of strength and perseverance; Heidi Larosa, whose journey is anchored on faith despite hardship; and Janella Reyes, who found victory through trials. Representing PNB are Rosemary Fernandez, who spoke about finding grace, strength, and love; Angel Galut, whose story reflects courage and resilience; and Aira Carmelo, who became stronger at every turn of her journey.
Holistic Support for Single Moms
The MaPanatag initiative provides comprehensive support for single moms through three (3) core benefits:
1. eAZy Health – A renewable life and health protection plan covering critical illness, accidental death, disability, dismemberment, and total and permanent disability—giving moms peace of mind in case of unforeseen circumstances.
2. HerBox – A curated set of exclusive benefits for single moms, including a dedicated wellness benefit of ₱2,000 in the first year and ₱1,000 annually from Years 2–5, plus discounts and perks from partner clinics, pharmacies, wellness services, and mom-and-baby essentials.
3. Opportunity to Earn – Access to join the Allianz distribution team, allowing single moms to gain additional income to support their families.
Through these benefits, Allianz PNB Life reinforces its commitment to being a true partner to mothers raising their families singlehandedly.
“Single moms go above and beyond to provide for their families—but they shouldn’t have to face tomorrow’s uncertainties alone,” Gross emphasized. “MaPanatag is our way of helping them live strong today, with the assurance that tomorrow is secure.”
A Commitment to Inclusive Protection and Sustainability
MaPanatag underscores Allianz’s commitment to inclusive protection—ensuring that no mother feels she must carry the world’s weight alone.
“Sustainability has always been part of Allianz PNB Life’s journey, and MaPanatag aligns perfectly with our goal of building resilient and inclusive communities,” Gross concluded. “It reflects the are and support we provide to women in our workplace and communities, which is now extended to our partners at PNB and to our customers.”
For more information about MaPanatag and Allianz eAZy Health, visit www.allianzpnblife.ph, drop by a PNB branch near you, or follow Allianz PNB Life on Facebook and Instagram.
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ALLIANZ PNB LIFE INSURANCE, INC.
Allianz PNB Life, Inc. (AZPNBL) was established in 2016 through a joint venture between German-based Allianz Group and the Philippine National Bank (PNB).
Allianz ranked as the top insurance brand and 27th overall in the 2025 Interbrand global rankings, and it is one of the most sustainable global insurers according to the Dow Jones Sustainability Index. Locally, AZPNBL is certified as a Great Place To Work and is recognized by Insurance Business Asia as a Top Insurance Employer in 2024. The company plays an active role in the community, creating a better tomorrow through sustainability advocacies such as food rescue, financial inclusion, and youth empowerment.
AZPNBL currently operates 25 business centers in key cities in the Philippines, with over 400 financial advisors serving customers of its bancassurance partner PNB, and 2,0000 active LifeChangers™ catering to its agency clientele nationwide. AZPNBL also has an exclusive distributorship arrangement with HSBC Insurance Brokers Philippines, offering insurance propositions to HSBC Wealth clients.
AZPNBL LifeChangers™ are committed to the purpose of securing the future of Filipinos in their lifetime financial planning, wealth accumulation, and well-being aspirations, by offering a wide range of life and health insurance products catering to specific needs.
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