Friday, October 7, 2022

Warm up the “ber” months with FitFlop’s Autumn Winter 2022 collection


(From L-R: Julian Thomas Dimal, FitFlop Store Manager, Waldo Villados, MAP Active Philippines Visual Merchandising Manager, Erica Dehesa, FitFlop Assistant Brand Manager, Mia Punzalan, MAP Active Philippines Senior General Manager, Joanna Tan, FitFlop Brand Manager, Jan De Los Reyes, MAP Active Philippines Senior Marketing Manager for Foot Locker PH, Jose Miguel Cervero, FitFlop Senior Brand Manager during the FitFlop SM Mall of Asia store opening held last September 19, 2022.)

Even as the “ber” months signal the ending of another calendar year, temperatures around the Philippines will also begin to drop. As the nights grow longer and the days shorter, the chill in the air might send shivers down your skin.


On a mission to raise the energy of the world around us, FitFlop is welcoming the cool vibes of the season with some new designs from their Autumn Winter 2022 collection. The recently opened FitFlop store at the SM Mall of Asia launched the collection on September 29. Aperol Spritz served drinks at the event. Another branch accustomed to cooler temperature in SM City Baguio will also feature these new items.


With a goal of creating game-changing lifestyle products that help you move better and feel great, FitFlop has been engineering products to nurture the body from the ground up, giving you, its audience, energy, style, and well-being.


For the 2022 Autumn Winter collection, there will be four drops that will showcase a variety of the brand’s footwear options.


For the first drop, the Rally Weather Sneaker Suede Backtab will come out in Urban White/Corralina while the Walkstar Toe-Post will drop the Corralina Mix. The Pilar Leather Clog in Light Tan is the third model for this drop.


The second drop will see the Rally Sneaker Backtab in Urban White/Leopard and Urban White/Zebra along with the iQushion Slide Zebra. Two releases in Cream will be the Gracie Chain Mule and Gracie Pool Slide while the Rally Quickstick Sneaker comes out in Midnight Navy. A pair of Shuv Leather models in Plummy colors are also scheduled with the Clog and Toe-Post.


The Shuv Clog in Mossy, Vitamin FF Sneaker in Corralina/Rose Gold and Almond Tan/Plationo comprise the third drop. They are joined by the Rally e01 Knit Sneaker in Plummy and the iQushion Sparkle in Sunny Orange.


Finally, the fourth drop will see the Neo-D Hyker Sneaker in Mossy Mix, F-Mode Leather Flatform Chelsea Boots in Plummy, and Chrissie Haus Leather Stripper in Light Tan making their respective debuts.


Technology has long been an essential part of FitFlop’s story and this collection is no different.




Shairra Portugal in Shuv Cross Slide Leather

Ralph De Leon in Chi Dark Tan 

Julian Rodriguez 


Isabel Alves in Rally Sneaker Backtab Urban White_ Zebra

The F-Mode Flatform boots have microwobbleboard technology featured in a higher profile sole to deliver long-term comfort and stability. The outsole also has improved traction for functionality, lightweight cushioning, and a contoured sole for alignment.


In the Neo-D Hyker, you find FitFlop’s first utility sneakers and boots that are biomechanically engineered for walking outdoors. A carbon fiber strip is present to increase forward propulsion while high rebound lightweight EVA cushioning reacts to your every move.


The uppers are engineered to give extra support and flexibility and biomechanically designed for extra stability and support. Internal flex grooves found under the insole allow the foot to move naturally.


The Autumn Winter 2022 Collection from FitFlop features footwear beautifully crafted in premium materials with refined detailing. The brand gives comfort a contemporary makeover and elevates it into premium lifestyle fashion with ease and fun.


New FitFlop branches have already opened their doors at the SM Mall of Asia and SM City Baguio, and another one is set to follow. “The City of Smiles” will soon show off some Fitflop love with the opening of the Capitol Central Bacolod store this October.


This is yet another opportunity for you to grab the new selection as the cool weather indicates that 2022 is about to draw to a close.


FitFlop is exclusively distributed by MAP Active in the Philippines.

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