Get ready to watch history
in the making as Madame Tussauds Hong
Kong’s first-ever Filipino wax figure is launched in Manila! Celebrate
Filipino excellence, meet the iconic Pia
Wurtzbach, and see her wax figure at the #PiaMadeIconic Travel Festival on March 29 at the SM Mega
Fashion Hall.
Visitors of the Travel Festival will not only be able to meet
Pia Wurtzbach, they’ll also get to be the first ones to see and take selfies
with the first Filipino wax figure. After much discussion on what the figure’s final pose would be, it was
decided that it would capture the Miss Universe crowning moment so fans and
guests can experience what it’s like to be crowned by Pia herself. “We want all
of you to experience what it’s like to strike your most confidently beautiful
pose and receive the crown for yourselves!” Pia says.
Pia’s wax figure wears a
replica of the iconic Swarovski-embellished royal blue ball gown by Michael Cinco, which she wore when she
passed on the crown in 2016. The dress was tailor-made by the designer himself,
saying, “Dressing up her wax figure and to represent our country [are] already
an honor and a great experience in my career. It is an impalpable dream come
true.”
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| Pia Wurtzbach, the first filipino wax figure |
The reveal has been highly
anticipated by Filipinos and fans around the world, with details about the wax
figure being released slowly over the course of several months. The
event is made even more historic by the fact that is the first time a wax
figure is being flown to its home country before being brought to its permanent
location.
After the unveiling, it
will be brought to its permanent home in Hong Kong where it will join some of
the world’s biggest icons at Madame Tussauds Hong Kong, including Brad Pitt,
Angelina Jolie, Michelle Yeoh, Bruce Lee, Jackie Chan, and Siwon Choi.
“Our Filipino guests have always been
very important to us and we’ve always believed we should have a Filipino wax
figure, so we’re very pleased to have Ms. Pia Wurtzbach mark this milestone
with us,” says Madame Tussauds Hong Kong General Manager Jenny You. “We can’t
imagine having anyone but her to represent the Philippines in this way.”
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| Pia Wurtzbach having her crowning moment. |
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Pia Wurtzbach
and her wax figure raising their crown.
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Proud
parents of Pia
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As a beauty queen, actress,
and humanitarian, it’s no surprise that Pia was selected to become the pioneer
Filipino wax figure at the world-renowned attraction. “When I found out, I was
so excited. I couldn’t believe it! In my head, this is something only happens
to big stars,” Pia says. “Now, thinking that I’m going to be one of them, I’m
very honored, I’m very grateful.
The Travel Festival, where
the wax figure will be unveiled, is a result of a partnership between three
major travel brands. Premium airline Cathay
Pacific, a world leading travel and activities booking platform Klook, and of course, Madame
Tussauds Hong Kong are coming together to provide frequent and first-time
flyers to Hong Kong with enticing travel packages and other fun activities
throughout the day.
Early birds at the travel festival
will be able to enjoy a limited number of exclusive packages that bundle a Cathay
Pacific ticket to Hong Kong and a Madame Tussauds Hong Kong pass, redeemable
via the Klook app. Cathay Pacific and Klook ambassadors will be supporting the
travel fair as well.
“For over 70 years, Cathay
Pacific has been committed to making sure Filipinos can enjoy traveling in the
best way possible,” says Cathay Pacific Philippines Country Manager Rob
Bradshaw. “Hong Kong has always been a very important destination for us as
this is what we consider to be the airline’s home, and being able to bring Hong
Kong and the Philippines even closer together means a lot to us. Cathay
Pacific, Klook, and Madame Tussauds Hong Kong are working together for the
first time to enrich the Hong Kong experience for first-time and frequent
flyers, and we’re very excited about being able to take Filipinos see Pia’s wax
figure at Madame Tussauds Hong Kong.”
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Cathay Pacific Philippines Country
Manager Rob Bradshaw, Klook Philippines' Market Lead Michelle Cruz, Madame Tussauds Hong Kong General Manager Jenny You,
Ms. Universe 2015 Pia Wurtzbach and her wax figure
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“Klook really aims to make
sought-after attractions accessible to every traveler. Based on the number of
admirers Pia won over during her reign as Miss Universe, we can tell that
Madame Tussauds in Hong Kong will be a must-visit for Pinoys now that an icon
like Pia will be housed there. It’s an extremely proud moment for us,” adds
Michelle Cruz, Klook Philippines' Market Lead.
“More than being a queen, she has all the
makings of an icon and we’re proud to be able to house her wax figure at Madame
Tussauds Hong Kong for the rest of the world to be able to interact with,” she
adds. “We’re very pleased that we’re partnering with Cathay Pacific and Klook
in enriching the Hong Kong travel experience and celebrating Filipino
excellence on a global scale.”
Madame Tussauds Hong Kong is home to
immersive and interactive zones that bring to life iconic personalities and
cultural landmarks throughout history, including those in entertainment,
sports, science, politics, and fashion. Strut down the runway at fashion week,
give a speech at the Presidential podium, and practice your kung-fu moves!
For more information, visit
www.madametussauds.com/hongkong/
and like Madame Tussauds Hong Kong on Facebook and follow
@MadameTussaudsHongKong on Instagram and @TussaudsHK on Twitter and Youtube.
For further information please contact:
Anna Maria Lee, Assistant Manager – Marketing, (02)757 1313;
anna_maria_lee@cathaypacific.com
The Cathay Pacific Philippines Website can be found at
www.cathaypacific.ph
Founded in
2014, Klook is a world leading travel activities and services booking platform.
Klook gives travelers a seamless way to discover and book popular attractions,
tours, local transportation, best foods, and unique experiences around the
world on its website and award-winning app ('Best of 2015', ‘Best of 2017’
& ‘Best of 2018’ by Google Play and Apple App Store). With Klook’s
innovative technologies, travelers can book on-the-go and redeem the services
by using QR codes or e-voucher.
Each day, Klook empowers countless travelers to
indulge in their wanderlust and spontaneity through over 80,000 offerings in
more than 250 destinations.
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