PHILIPPINES, 15
November 2016 – Lazada Philippines has set a new record on the first day of its
highly-anticipated shopping event. On November 11, Filipino shoppers checked
out more than 400,000 items on the website and mobile app.
Stronger than
ever: Lazada Operations Team
“Online
Revolution is the biggest online shopping event in the Philippines and
Southeast Asia.” said Inanc Balci, CEO of Lazada Philippines. “We created
Online Revolution in 2012 to encourage more consumers to experience the
benefits of shopping online. Every year we see a larger pool of online
shoppers, with growing diversity across generations and geographical locations.
This was once again confirmed this year, as we saw consumers ordering from
places as far as Bongao, Tawi-Tawi to purchase international and local brands
not previously available to them. This makes us very excited about the future”
The operations
team was in full swing as items shipped from the warehouse were 22x more than
an average day. The shortest lead time from checkout to delivery was a
record-breaking 8 hours, a feat worth celebrating at the Lazada warehouse. The
first 11.11 delivery was received by a customer at 10:29am.
Filipinos were
truly in a Christmas shopping frenzy. With deals starting from midnight,
shoppers spent about seven minutes on the Lazada’s website and fourteen minutes
on the Lazada mobile app. In the first minute of the sale alone, a total of 241
items were checked out, ending the day with more than 400,000 items.
11.11 is only
the beginning of a month long sales event. During the next 4 weeks, Lazada will
tailor its offering to all its customers’ interests with a weekly curated
selection of items for beauty fans, supermoms and families, techies and
fashionistas. The deals extend over 17 product categories including Fashion,
Health & Beauty, Home & Living, and Electronics.
Customers also
get a chance to win an Isuzu D-Max and Turkish Airlines international roundtrip
tickets with a minimum purchase. Join the Christmas shopping craze by visiting www.lazada.com.ph or downloading the Lazada Mobile App for
free.
About Lazada Online Revolution
The Lazada Online
Revolution is the biggest online shopping and selling
event in Southeast Asia bringing brands and retailers, and consumers together
in six countries.
Lazada started the Online Revolution on 12
December 2012 (12.12) to educate consumers on online shopping and its
conveniences. The one-day sale sparked a shopping frenzy that grew it into an
annual month-long event.
Since then, Lazada Online Revolution has
proven itself to be Southeast Asia's busiest online retail event.
Lazada Online Revolution 2016 will see big
retail and marketing brands participate to create an unmatched assortment of
popular, quality products, and the best deals for Southeast Asian
consumers.
About Lazada Group
Lazada Group operates Lazada, Southeast Asia’s number one
online shopping and selling destination, with presence in Indonesia
(www.lazada.co.id), Malaysia (www.lazada.com.my), the Philippines
(www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and
Vietnam (www.lazada.vn).
Launched in March 2012, Lazada is pioneering eCommerce in the
region by providing customers with an effortless shopping experience with
multiple payment methods including cash-on-delivery, extensive customer care
and easy returns. Lazada features a wide product offering in categories ranging
from consumer electronics to household goods, toys, fashion and sports
equipment.
Lazada offers brands and sellers a marketplace solution and
an ecosystem of partners providing direct access to about 560 million consumers
in six countries online.
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