To mark its 20th
anniversary, OPPO is set to forge a partnership with United Nations
Educational, Scientific and Cultural Organization (UNESCO), with the goal of
empowering cultural education and diversity through technology. Using imaging
technology, this initiative aims to preserve and transmit cultural heritage,
enabling youth to explore the world and connect with diverse cultures, truly
embodying the spirit of "Connecting Cultures, Inspiring Futures."
Empowering
Cultural Education through Imagining Technology and A Call for “Culture
Donation”
As part of this
collaboration, OPPO will donate 1000 OPPO tablets to support the development of
local youth education in Africa and Asia. These devices will feature cultural
programming courses developed under the ‘Youth Coding Initiative’, jointly
launched by UNESCO and CODEMAO, children's programming education brand. The
initiative aims to promote the inclusive and safe use of technology, advance
equitable education in Africa and Asia, and help preserve local cultural
heritage through digital learning.
Firmin E. Matoko, the
Assistant Director-General for Priority Africa and External Relations, stated,
“OPPO’s dedication to advancing youth innovation and education is highly
appreciated. I am sure that the students and teachers from Africa and Asia will
better benefit from the new partnership with OPPO following UNESCO vision and
requirements.” The partnership will be launched officially after completing the
relevant UNESCO procedural reviews. OPPO's initiative has received strong
support from the National Commission of the People's Republic of China for
UNESCO.
In addition to the
donations, OPPO is launching a global campaign #CaptureMyCulture, encouraging
users worldwide to contribute to cultural preservation by sharing photos and
stories that celebrate their local traditions. Participants in this campaign
will have the chance to witness the donation ceremony.
OPPO’s
Continued Commitment to Cultural Preservation
OPPO's commitment to cultural education extends beyond its partnership with UNESCO. Earlier this year, OPPO joined forces with Discovery Channel to launch the “Culture in a Shot” project, a global initiative aimed at spotlighting and protecting cultural diversity through imaging technology. The project captures the efforts of dedicated individuals: Thailand’s Lisu group preserving their heritage through music; Indonesia’s artisans practicing the ancient craft of batik with a visual representation of local traditions; and Spain’s flamenco dancers embodying Andalusian culture through their art form. Every single group tells the unique cultural story through the distinct art form.
Besides, OPPO launches AI
Studio in the Reno12 series, allowing users to generate a studio-quality
portrait, such as transforming into a flamenco dancer, offering an immersive
cultural experience from anywhere in the world.
OPPO continues to push the
boundaries of technological innovation, using its expertise in AI and imaging
to enhance cultural preservation and education. By providing tools for creative
expression and storytelling, OPPO is helping to connect cultural and inspire
the next generation.
As OPPO celebrates its 20th
anniversary, the company remains dedicated to its mission of “Technology for
Mankind, Kindness for the World”, Moving forward, OPPO will continue to harness
technology to contribute towards positive impact on society. OPPO remains
dedicated to promoting cultural preservation and youth education, contributing
to the inheritance and development of global culture.
The OPPO 20th anniversary
#CaptureMyCulture campaign is open for submissions until September 25,
2024. Click here to share your cultural
photos and stories, connecting cultures, inspiring futures!
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