Tip-Top
Chicken, known for premium quality poultry that is safe, sustainable, and
tasty, introduces Easy and Tasty Chicken Tocino. This new addition to Tip-Top’s
roster of products is set to elevate all-day dining for Filipinos with 100%
chicken meat, no added preservatives, and no artificial coloring.
Globally, people are consuming more chicken than
ever before because it is an economic and nutritious protein option that tastes
good. The same is reflected locally, with reports from the Philippine
Department of Agriculture reflecting how chicken meat has gained popularity
faster than other meats due to its affordability, lower fat content, and
cultural acceptability.
In
meeting the needs of the local market, Tip-Top has been capturing Filipino
taste buds since 2021 with its flavorful offerings, giving consumers healthier
and safer options beyond the usual. The brand offers quality choice cuts of
drumstick, wings, breast, thigh, and whole chicken products. Easy and Tasty is
the marinated product line of the choice cuts meant to make preparing meals
easier and more convenient for those on-the-go or are new to the kitchen.
Not
your ordinary Tocino
Tip-Top
is a consumer brand by C-Joy Poultry Meats Production, Inc., a joint venture
between Cargill Philippines and Jollibee Foods Corporation. Building on Cargill
Philippines’ 75-year legacy of excellence, Tip-Top offers consumers yet another
alternative to traditional tocino, free from artificial colors and salitre.
With its signature sweet-savory flavor and tender texture, the Easy and Tasty
Chicken Tocino promises to redefine the breakfast staple and spark culinary
creativity among consumers.
“At
C-Joy, we are committed to continuously innovating to meet the changing demands
of our customers. Tip-Top's Chicken Tocino delivers both convenience and flavor
in every pack, carefully crafted with uncompromising quality. As the newest
addition to our product line, alongside favorites like our Crispy & Tasty Chicken
Nuggets and our chicken Choice Cuts, our commitment is to continually pioneer healthy,
tasty, and convenient options, ensuring that Filipino consumers always have an
easy choice with Tip-Top,” said Mija Darlene Cu-Cachapero, President and CEO of
C-Joy.
Made
with 100% chicken meat, Tip-Top products are produced and packed on the same
day, ensuring freshness and quality with every purchase. Whether for breakfast,
lunch, or dinner, Tip-Top allows consumers to create delicious meals in just 15
minutes, reflecting C-Joy’s dedication to providing families with easy-to-prepare,
safe, and quality products without compromising on nutrition or taste.
The
brand’s success is rooted in its strong commitment to safety and
sustainability, which are central to its operations. Focusing on people-first
practices, C-Joy ensures the welfare of its employees and the communities it
serves. From stringent safety protocols to adhering to animal welfare standards,
it sets the benchmark for ethical and sustainable practices in the industry.
Tip-Top Easy and Tasty Chicken Tocino is now
available at all branches of South
Supermarket and Robinsons Supermarket. For more information, visit Tip
Top’s Facebook,
Instagram,
and TikTok
pages.
About
Cargill
Cargill
is committed to providing food, ingredients, agricultural solutions, and
industrial products to nourish the world in a safe, responsible, and
sustainable way. Sitting at the heart of the supply chain, we partner with
farmers and customers to source, make and deliver products that are vital for
living.
Our
160,000 team members—including our 2,000 colleagues in the Philippines—innovate
with purpose, providing customers with life’s essentials so businesses can
grow, communities prosper, and consumers live well. With 159 years of
experience as a family company, we look ahead while remaining true to our
values. We put people first. We reach higher. We do the right thing—today and
for generations to come. For more information, visit Cargill.com and our News Center.
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