leading e-commerce platform in Southeast Asia and Taiwan, celebrates the growth
of the region’s digital economy and shares the impact that e-commerce and
digital financial services had on local communities in 2021.
continued to see accelerated technology adoption, with 40
million new digital users added in 2021. As adoption continues to
grow, Shopee is powering digital inclusion by empowering more people and
businesses to capture new opportunities online.
In 2021, more
were able to access and benefit from technology through Shopee. Across the
region, 1 in 6 Shopee orders were
made by first-time users, while the number of sellers outside of big cities
grew 70% from 2020. Shopee also
delivered more fun and convenience for shoppers, and groomed talents to thrive
in the growing digital economy.
Shopee Philippines Director Martin Yu said, “In 2021, Shopee stayed true to our mission to benefit our local
communities through technology, especially the underserved. With more people
and businesses coming online, we continued to innovate and serve their needs
better, adapting to the new ways people live, work, and shop. As we become more
connected, we can make a bigger impact on one another and more importantly,
uplift others so that no one is left behind. This is how we forge new
opportunities and create value for our communities. Let’s work towards a more
vibrant and inclusive digital economy together.”
Fostering inclusion and growth
In 2021, more local communities
and businesses were able to access and benefit from the digital economy with
● Widening access: Shopee continued to make buying
and selling online easier for all. Across the year, it introduced localised
campaigns tailored to meet shoppers’ evolving needs, and expanded its delivery
network so users can shop and receive purchases reliably, even in more rural
areas. It also stepped up its outreach to help more MSMEs digitise, especially
local producers and farmers at the heart of local economies. Highlights
○ 70% year on year growth in the number of Shopee sellers
outside big cities
○ 1 in 6 orders in 2021 were made by users new to Shopee, while
the number of Shopee users outside big cities grew by 40%
○ The number of ShopeePay
users outside of big cities surged 2.5
times, as more people enjoyed the convenience of digital payments, while
ShopeePay connected online and offline merchants to new customers.
● Uplifting livelihoods: Through Shopee, local businesses
translated their digital presence into tangible growth in incomes and
livelihoods. In 2021, Shopee created new tools, features, and campaigns to
increase local sellers’ exposure on its platform. One
example was its “#TatakPinoy: Shopee Celebrates Local”
initiative at its
12.12 Birthday Sale, spotlighting sellers and helping them to reach more
shoppers and grow their customer base.
To help local MSMEs digitise
their businesses, Shopee also partnered with the Department of Trade and
Industry to launch the #TatakPinoy Virtual Trade Fair and the #TatakPinoy:
National Food Fair. Through these fairs, Shopee was able to onboard 400 local sellers to the platform and
provide them with an opportunity to showcase their products.
○ Over 1,000 local sellers exceeded US$100,000 in sales in 3 days
of Shopee’s year-end festivals – 9 September, 11 November, and 12 December
○ First time online
sellers also saw a big boost at the year-end, with sales for new-to-Shopee
sellers surging by up to 18 times on
○ ShopeePay Near Me, a
new feature that helps users discover deals for offline merchants around them,
created 5 million in-store
transactions for partners
Unlocking growth for brands: Shopee Mall
continued to power the way forward for its brand partners, pioneering
innovative solutions and tools to support sustained growth . Brand partners saw
strong growth momentum and reached new milestones, as 42 million users made their first buy on Shopee Mall in 2021, while
5 partners achieved US$100 million in
to innovate and serve its users better in 2021. As people relied more on
e-commerce, Shopee worked more closely with sellers and partners to delight
shoppers and deliver better experiences for everyone.
Creating billions of smiles: Shopee
continued to widen its product assortment with its growing community of sellers
and brands, allowing users to meet their needs more reliably and conveniently.
Supported by an integrated ecosystem, users left 3 billion 5-star product reviews on Shopee in 2021, 60% more than 2020 as users enjoyed
more seamless, enjoyable, and reliable experiences.
Delivering fun and joy: Shopee’s in-app
features continued to entertain users and bring people together. 400 million hours were spent on Shopee
Live, while its in-app games were played over
40 billion times.
In 2021, Shopee
continued to equip local talents, entrepreneurs, and the community with new
skills to succeed in the digital economy of today and tomorrow.
Developing tech talent: Shopee increased
its efforts to engage and upskill local tech talents and enthusiasts. More than 20,000 participants took part
in Shopee’s tech training initiatives, including its “Tech@Shopee” webinars and
the Shopee Code League competition. At Shopee, 8 in 10 employees learned new skills at Shopee Academy, with over 27,000 training hours in total.
Levelling up local businesses: Shopee
continued to step up its learning resources to help all kinds of businesses
upskill for an online world. Its digital Shopee University curriculum allows
more sellers to conveniently access vital e-commerce courses and skills no
matter where they are, while its online Seller
Education Hub offers a wide range of courses catered for all levels,
from experienced business owners to aspiring entrepreneurs. As of 2021, 1.3 million sellers have enrolled in
Shopee University courses.
Shopee also launched two iterations of the Shopee University Summit
in the Philippines to ensure that all its sellers have equal footing to thrive
in the platform and the e-commerce industry. Through the virtual summit
streamed on Shopee Live and Facebook Live, existing and potential sellers
learned about online branding and social media marketing to boost visibility
and sales on the platform. Combined,
both online events were attended by over 800
Shopee Sellers, and streamed by over 35,000
Giving back to communities in need
Philippines, Shopee used its platform and resources to accelerate pandemic
recovery, and support local communities in most need.
Supporting communities in need: In
December, Shopee launched the Typhoon Odette Support initiative to help provide
immediate relief to affected residents and employees in Visayas and Mindanao,
and over ₱2M
in donations to on-ground efforts of its partner charities. The platform also
utilized its Shope Xpress network to distribute relief kits in far-flung
Contributing to pandemic recovery: In 2021, Shopee also launched initiatives to
aid in the country’s pandemic recovery efforts. To provide frontliners with
exclusive vouchers for their personal needs, Shopee launched the Shopee
Bayanihan: Frontliner and Frontliner Holiday Packages. The platform also launched
a #FullyVaxxed package to encourage more Filipinos to get vaccinated. Moreover,
Shopee partnered with the Department of Health for the latter’s Resbakuna
initiative to promote vaccine education through in-app and social media
promotions. In partnership with several brands, Shopee also provided snacks,
essentials, and refreshments to over 3,900 residents and frontliners in
different vaccination centers in Metro Manila.
for free on the App Store or Google Play Store.
the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects
shoppers, brands and sellers across Asia and other fast-growing markets,
empowering anyone to buy and sell anywhere and at any time.
offers an easy, secure, and engaging experience that is enjoyed by millions of
people daily. It offers a wide product assortment, supported by integrated
payments and logistics, as well as popular entertainment features tailored for
each market. Shopee is also a key contributor to the region’s digital economy
with a firm commitment to helping brands and entrepreneurs succeed in
a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In
addition to Shopee, Sea’s other core businesses include its digital
entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s
mission is to better the lives of consumers and small businesses with