MSMEs still comprise the majority of registered businesses in the country, a
survey conducted by the Department of Trade & Industry (DTI) - Ecommerce
Office in September 2020 showed that 73% of MSMES still require assistance in
digitizing their operations. Shopee remains committed to help MSMEs transition
to digital easily and seamlessly as it once again partners with the DTI to
launch the #TatakPinoy Virtual Trade Fair from March 18-24. This initiative is
in line with Shopee’s goal to provide local MSMEs with the support that they
need to grow their businesses online.
the week-long virtual trade fair, Shopee users will be able to discover and
purchase Filipino-made essentials from a variety of shops ranging from snack
food, health & beauty, groceries & pet stores, fashion, and more, at
discounted rates. This year’s #TatakPinoy Virtual Trade Fair will feature a
diverse range of local sellers from Luzon, Visayas, and Mindanao. This is among
Shopee’s many initiatives to empower local businesses to shift online and
encourage users to support them.
Alongside these virtual trade fairs, sellers are also provided with
different marketing tools, training, and initiatives to help them maximize
their businesses’ growth on the platform such as Shopee University Summit,
where local MSMEs can learn ways to drive their business growth from industry
speakers and leaders.
virtual trade fair will also feature products from beloved Filipino brands such
as Splash Personal Care, Zenutrients, Go
Natural, Ever Bilena, San Miguel Foods, EQ, Lifeline Clothing, Sweetbaby, and
Tala by Kyla.
DTI’s Bureau of Domestic Trade Promotion Director
Marievic Bonoan says,
“Being able to provide our local MSMEs with opportunities for growth and
development is one of our top priorities at the DTI. We understand the
important role e-commerce platforms, like Shopee, play in creating a seamless
digital transition for MSMEs. Through initiatives like the #TatakPinoy Virtual
Trade Fair, we believe that we can help these businesses maximize their full
potential and make the digital transition smoother.”
Shopee Philippines Director
Martin Yu says, “Supporting MSMEs is at the very core
of what we do. We are deeply committed to creating more opportunities to help
our local businesses adapt and thrive in the e-commerce industry through
initiatives like our #TatakPinoy Virtual Trade Fair. We look forward to this
opportunity to once again help our sellers in their e-commerce journey, and
also allow our users to support these community-owned businesses.”
from the wide range of products available at the #TatakPinoy Virtual Trade
Fair, Shopee users will also be also enjoy ShopeePay vouchers for 20% off with
a minimum purchase of Php 300, valid on all #TatakPinoy: Virtual Trade Fair items this March 18-24.
more information about the #TatakPinoy: Virtual Trade Fair, visit https://shopee.ph/m/tatakpinoy2022.