It’s easy to get overwhelmed
with the massive amounts of information available to us. From newspapers and
television, to search engines and social media, to new and emerging platforms,
we can access any type of information we want – but just how do we discern
which information is useful and which is irrelevant or downright harmful? Has
technology made things easier or more complicated? How do we use new media
responsibly?
With our continued reliance
on communication and digital platforms heightened by the pandemic, these
questions are more relevant now more than ever. To address these issues and to help
us look at media and communication in a more hopeful and progressive light, the
Public Relations Society of the Philippines (PRSP) is holding the Students’ PR
Con this November 2021.
The PRSP Students’ PR Con
2021 is the first-ever virtual, interactive and nationwide edition of the
Students’ PR Congress, the organization’s annual event for students to learn
more about the public relations industry from leading practitioners in the
field. With the theme “Decoding Content: The Journey to PR for Good”, this
year’s Students’ PR Con aims to help participants navigate the new media
landscape and tackle the different stages of the content journey.
“We are excited to bring the PR
Con to students of public relations, communications, marketing, advertising and
related disciplines in the Philippines. Despite the pandemic, digital platforms
have given us the opportunity to bring people from all over the country together
to learn and engage in an interactive way,” said Mr. Ferdinand Bondoy, Chairman
of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and
Regional Integration & Chief Executive Director of ComCo Southeast Asia -
New PR and Smart Social.
“Digital and new media are
not the future anymore, they are the present, and we want to invite students to
explore these new frontiers with us, along with the challenges and
opportunities they bring. How can students navigate this new landscape and what
does it mean for them as they look to enter the workforce as young
communications professionals? We will address these questions and more in the
PRSP Students’ PR Con 2021 this November,” Mr. Bondoy added.
Mr. Norman Agatep, President
of PRSP and also the President and Managing Director of Grupo Agatep meanwhile
said, “Students of Communication have always been a significant sector that the
PRSP has been reaching out to over the years. As such, we have designed pillar
programs that aim to supplement their classroom learning, fuel their interest
in public relations, and ignite their desire to pursue careers in our industry,
This year's PR Con will give all participants an exclusive glimpse of what
their lives as PR professionals could be like.”
To learn more about the PRSP Students’ PR
Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For brand sponsorships, media and student organization
partnerships, and other inquiries, please email studentsprcongress@prsp.ph.
About PRSP
The Public Relations Society of the
Philippines (PRSP) is the country’s premier organization for communication and
PR professionals. In its roster are practitioners who represent business and
industry, the academe, government, non-profit organizations, and professional
services, among others.
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