PRSP Concludes First-Ever Virtual and Nationwide Students’ PR Con with Grand Prix Hack Sprint Edition

 

The Public Relations Society of the Philippines (PRSP) has finally concluded the Grand Prix Hack Sprint Edition, the second leg of this year's Students’ PR Con, the first virtual, interactive, and nationwide edition of the organization’s Students’ PR Congress.

Being the first Hack Sprint edition of PRSP’s annual student event and competition, this year’s Grand Prix was fully virtual wherein to qualify, students from all over the country were invited to submit a position paper about “The Great Resignation”, a current social issue being tackled across the world, provided by the initiative’s Platinum Sponsor JobStreet.

Eight (8) universities successfully advanced as qualifiers for the second phase, the Hack Sprint, where the students were given 24 hours to develop their communications plan. These are De La Salle University - Dasmariñas, Far Eastern University, Holy Angel University in Angeles, Pampanga, Polytechnic University of the Philippines, San Beda University, Saint Louis University in Baguio, University of the Philippines - Los Baños, and University of the Philippines - Manila.

Out of these schools, five (5) outstanding teams were identified to move forward to the final round – the Pitch Proper, where each team presented their plan to a select jury panel comprised of industry thought leaders and experts.

After a thorough evaluation, University of the Philippines (UP) Manila emerged as the grand champion, followed by University of the Philippines Los Baños and De La Salle University – Dasmariñas as first and second runners-up, respectively. San Beda University and Polytechnic University of the Philippines were among the top five finalists.

The winning team from UP Manila, comprised of Jia Jarin, Karmela Amon, and Charlette Inao, expressed their gratitude for the exciting opportunity to be part of this year’s Grand Prix, albeit virtually.

“[Grand Prix] was a very valuable and fulfilling experience for us, especially as communications students. Aside from our win as a team, we learned and realized something that we really want to do—PR for good,” said Charlette Inao, representative of the winning team.

The winners of the Grand Prix Hack Sprint received cash prizes, trophies, and certificates. The champion received Php 30,000 for the team, a trophy for the school, and certificates and gift packs for each member, and three Xiaomi mobile phones sponsored by COMCO Southeast Asia. The 1st and 2nd runners-up have received Php 20,000 and Php 10,000, respectively, plus trophies for the school, and certificates and gift packs for each member. The remaining teams in the Top 5 have also received Php 5,000 for the team, and certificates and gift packs for each member.

The PRSP Grand Prix Hack Sprint is supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart, Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. COMCO Southeast Asia serves as the event’s staging and creative partner with ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com as media partners and Warner Music Philippines and PhilPop Musicfest Foundation as entertainment partners.

The event is also supported by student organization partners – ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines Manila, HAU Communicators' League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Silliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Dumaguete, and Junior Marketing Association from Xavier University in Cagayan de Oro.

Mr. Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix, Board Trustee of PRSP and Regional Integration & Chief Executive Director of COMCO Southeast Asia said, “As I've mentioned last year, this work given to me by PRSP is really close to my heart. Back then, I was also a PR academic scholar of the Public Relations Society of the Philippines. And it has come full circle. That's why we made the 2021 Students' PR Con and Grand Prix Hack Sprint truly meaningful and special, even if it's fully digital and virtual. It is with much honor and fulfillment that we've ended this event on a high note. Our sacrifices are all worth it.”

Mr. Bondoy closes this year’s Students’ PR Congress with a challenge to the students: “I’m passing on the torch to you. As soon as you finish school, see you in the real world. And we invite you to join us in doing PR for good and making a difference in society,” Mr. Bondoy said.

Mr. Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “PRSP is honored to have this year’s Students’ PR Congress as the platform for students from all over the Philippines to learn new insights and perspectives about where our industry is headed. May everyone use their learnings and experiences from both PR Con and Grand Prix as a tool to create and inspire positive change in more people, especially during this crucial period.”

To learn more about the PRSP 2021 Students’ PR Con and Grand Prix, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

About PRSP                                                                                                                                                                                         The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.

Eight Universities Advance as Qualifiers in PRSP Grand Prix Hack Sprint Edition

 

The Public Relations Society of the Philippines (PRSP) is thrilled to announce that eight (8) universities are moving forward to the second phase of the Grand Prix Hack Sprint Edition, the second leg of the recent Students’ PR Congress.

These are De La Salle University - Dasmariñas, Far Eastern University, Holy Angel University, Polytechnic University of the Philippines, San Beda University, Saint Louis University, University of the Philippines - Los Baños and University of the Philippines - Manila.

These universities successfully advanced after participating in the first phase of the initiative wherein students (1 team per school comprised of 3 members) from all over the country were invited to submit a position paper about “The Great Resignation”, a topic provided by JobStreet Philippines, the Platinum Sponsor of the 2021 PRSP Students’ PR Con and Grand Prix.

In the second phase – the Hack Sprint, the students will be given 24 hours to develop their communications plan. Students will be briefed on February 3 and must start developing their plan, presented in a maximum of 10 slides, for submission on February 4.  A distinguished jury will evaluate and score the entries and identify 5 outstanding teams advancing to the third and final phase.

The Top 5 teams will then proceed to the final round of the competition happening on February 5 – the Pitch Proper, where each team will be presenting their plan to a select jury composed of industry thought leaders and experts. The winners will be announced on the same day, and they can win exciting prizes courtesy of PRSP Students’ PR Con and Grand Prix Hack Sprint sponsors.

Being the first Hack Sprint edition of PRSP’s annual student event and competition, the upcoming Students’ Grand Prix will be fully virtual.

The PRSP Grand Prix Hack Sprint is supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart, Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. COMCO Southeast Asia serves as the event’s staging and creative partner with ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com as media partners and Warner Music Philippines and PhilPop Musicfest Foundation as entertainment partners.

The event is also supported by student organization partners – ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines Manila, HAU Communicators' League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Silliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Dumaguete, and Junior Marketing Association from Xavier University in Cagayan de Oro.

To learn more about the PRSP 2021 Students’ PR Con and Grand Prix, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

PRSP Invites Students and their Schools to Join the First-Ever Hack Sprint Edition of Students’ Grand Prix

 

After successfully concluding its Students’ PR Con last November, the Public Relations Society of the Philippines (PRSP) is now set for its second leg of this year’s Students’ PR Congress with the Students’ Grand Prix Hack Sprint Edition.

Being the first hack sprint edition of PRSP’s annual student event and competition, the upcoming Students’ Grand Prix will be fully virtual and students from all over the country can participate.

The event will be divided into three phases. Phase 1, the Nationwide Selection, invites students (1 team per school comprised of 3 members) to submit a position paper about “The Great Resignation”, a topic provided by Jobstreet Philippines, the Platinum Sponsor for Students’ Grand Prix. Students can access this by visiting bit.ly/GrandPrixGreatResignation.

Each participating team should submit their entries and other requirements (forms can be downloaded at bit.ly/PRSPGrandPrixEntryForm) to studentsprcongress@prsp.ph until the extended deadline of January 05, 2022.

The top 20 finalists from participating schools all over the country will move on to phase 2, the Hack Sprint phase, where they will only be given 24 hours and a maximum of 10 slides to develop and present their public relations plans. Students will be briefed on February 3 and must start developing their plan for submission within 24 hours, on February 4, 2022. A distinguished jury will evaluate and score the entries, and identify the top 5 teams moving forward to the third and final phase.

The Top 5 teams will then proceed to phase 3 and the final round of the competition, the Pitch Proper, where each team will be presenting their plan to a select jury from the Students’ PR Con Platinum Sponsor, members of PRSP and professionals from related industries. Happening on February 5, winners will be announced on the same day and they can win exciting prizes courtesy of PRSP Students’ PR Con and Grand Prix Hack Sprint sponsors.

Participating schools and students should stay tuned to PRSP Students’ PR Congress Facebook and LinkedIn Pages for further announcements.

The PRSP Students’ Grand Prix Hack Sprint is supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart, Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. COMCO Southeast Asia served as the event’s staging and creative partner with ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com as media partners and Warner Music Philippines and PhilPop Musicfest Foundation as entertainment partners.

The event is also supported by student organization partners – ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines - Manila, HAU Communicators' League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Silliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Dumaguete, and Junior Marketing Association from Xavier University in Cagayan de Oro.

Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of COMCO Southeast Asia said, “We’re thrilled to finally open the doors of PRSP’s Students’ Grand Prix to students and schools all over the Philippines, especially with the promising new perspectives our student delegates have acquired from the informative activities in our Students’ PR Con last November.”

Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “We’re inviting students from Luzon, Visayas and Mindanao to be part of this historic Students’ Grand Prix. This is the first time that PRSP’s PR Congress for students is done virtually, which makes it possible for more schools and universities to be part of it regardless of the distance.”

To learn more about the PRSP Students’ Grand Prix Hack Sprint 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

About                  PRSP                                                                                                                                                                                         

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.

PRSP Makes History with the 1st Virtual, Interactive and Nationwide Students’ PR Con and launch of Grand Prix Hack Sprint edition

 

The Public Relations Society of the Philippines (PRSP) has successfully wrapped this year’s Students’ PR Con which is the first virtual, interactive, and nationwide edition of the organization’s Students’ PR Congress. The Students’ PR Con 2021 also paved the way to the launch of the Students’ Grand Prix Hack Sprint in February 2022.

The online conference, which served as an opportunity for PR, communication, journalism, marketing and advertising students to learn more about public relations and related disciplines from leading practitioners in the field, has received nearly 2,000 registrations from all over the country.

The theme for Students’ PR Con 2021 is “Decoding Content: The Journey to PR for Good”, wherein PR Con delegates were immersed to navigate the new media landscape and go through the content journey’s three different stages, namely: (1) Capture and Consume, which addresses how we contextualize content we encounter in everyday life; (2) Curate and Converse, which will discuss how to properly curate content from reliable sources and create fruitful conversations responsibly; and (3) Create and Care, which collates learnings from the first two segments by talking about why creating our own PR for Good can push forward ideas into meaningful advocacies and causes.

Student PR Con’s Informative Talks and Discussions

Student’s PR Con’s “Capture and Consume” segment kicked off with an informative talk by Lynda Jumilla-Abalos of ABS-CBN News Digital about “The News and Information Media”, followed by an immersion to “Social Media and the Emerging Platforms” from Peach Natividad of Google, Neil Trinidad of Lazada, and Toff Rada of Tiktok.

The second segment, “Curate and Converse”, delved into “Dissecting Fake News, Trolling and Disinformation” by Vera Files co-founders Yvonne Chua of the Department of Journalism of the University of the Philippines – Diliman and Luz Rimban of the Asian Center for Journalism at the Ateneo de Manila University. Dr. Randy Dellosa, resident psychologist of Pinoy Big Brother and Carlo Ople of PLDT and Unbox, shared their expertise to discuss the pressing challenges and opportunities of “Being Digitally Ready and Responsible” amid the risks and opportunities being in social media.

Finally, for the “Create and Care” segment, film director Joey Reyes, Prof. Erik Paolo Capistrano of the UP Virata School of Business and UP Korea Research Center, and K-culture enthusiast and communication expert Abigail Ho-Torres of PRSP Board of Trustees and Maynilad Water Services looked into the learnings from Korea’s Hallyu phenomenon and how it can help PR practitioners in planning for an impactful campaign in “Writing Your Story and Choosing Your Journey” panel discussion. South Korean Ambassador Kim Chang-Beom also shared his insights on the success of the Korean series "Squid Game", which became one of Netflix's most-viewed titles. The third segment capped off with Caroline Veronilla of World Vision, Anna Meloto-Wilk of Human Nature and Cat Triviño of MindNation who shared their respective organization’s meaningful causes and how they used the power of public relations and communication in “Forwarding Your Advocacy and Giving Voice for Social Good”.

Students’ Grand Prix Hack Sprint Launch

Being the first hack sprint edition of PRSP’s annual student event and competition, the upcoming Students’ Grand Prix will be fully virtual and students from all the country are invited to participate. Students (1 team per school) can join the nationwide selection by submitting a concept paper about the case to be provided by PRSP Students’ PR Con Platinum Sponsor.

The top 20 finalists from participating schools all over the country will move on to the Hack Sprint phase where they will only be given 24 hours and maximum of 10-slide presentation to develop their public relations plans. The Top 5 teams will proceed to the Pitch Proper which is the final round of the competition where each team will be presenting their plan to a select jury from the Students’ PR Con Platinum Sponsor, PRSP, and related industries.

Participating schools and students should stay tuned to PRSP Students’ PR Congress Facebook and LinkedIn Pages for further announcements.

Concert After-Party Treat

The delegates of Students’ PR Con were also given exclusive access to the event’s Concert After-Party, a one-of-a-kind musical experience in partnership with Warner Music Philippines and PhilPop Musicfest Foundation. The event assembled a line-up of up-and-coming artists which includes Lara Maigue, Reon, Jikamarie, Keiko Necesario and Paul Pablo. Apart from the fun musical performances, surprise games and prizes. One lucky student won a brand-new Lenovo laptop computer as a grand raffle prize courtesy of the event’s staging and creative partner COMCO Southeast Asia.

The PRSP Students’ PR Con 2021 is supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart, Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors. COMCO Southeast Asia served as the event’s staging and creative partner with ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com as media partners and Warner Music Philippines and PhilPop Musicfest Foundation as entertainment partners.

The event was also supported by student organization partners – ADPROS from Polytechnic University of the Philippines in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng Maynila (University of the City of Manila), PRSSP (Public Relations Student Society of the Philippines) from University of the Philippines - Manila, HAU Communicators' League from Holy Angel University in Pampanga, Journalism Guild from Cavite State University, Josenian AdComm Guild and Josenian Communication Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass Communicators from Silliman University in Dumaguete, SWU Junior Communication Designers Guild from Southwestern University in Cebu, The Society of Student Communicators from Negros Oriental State University in Dumaguete, and Junior Marketing Association from Xavier University in Cagayan de Oro.

Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of COMCO Southeast Asia said, “With ‘Decoding Content: The Journey to PR For Good’ as a theme for our PR Con 2021, lifted from PRSP’s theme as well for this year, we hope we were able to give our PR Con delegates a glimpse of their future in the industry, and to guide them to become not just successful, but socially conscious and responsible PR practitioners.”

Mr. Bondoy, also a former PR academic scholar of PRSP in Pamantasan ng Lungsod ng Maynila (PLM), left the PR Con delegates with the following challenge: “When you graduate and start working in the field, and when you become accomplished PR practitioners yourselves, I hope you rise to the occasion as well. I hope you continue the cycle of learning, the cycle of passing it on to the next generation of learners, like what PRSP did to me and our batch back then, and the other batches before your time. I hope I can count on you to do that.”

Norman Agatep, President of PRSP and President and Managing Director of Grupo Agatep shared, “PRSP and its partners have truly worked hard to make this initiative possible, and we’re more than happy to see our PR Con delegates from all over the Philippines come together and celebrate all things public relations and communication. May everyone use their learnings from the event to bring positive influence on more people during this important time.”

To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.

About PRSP                                                                                                                                                                                         The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.

PRSP Invites Students on a Journey to PR for Good in First-Ever Virtual PR Con

 

It’s easy to get overwhelmed with the massive amounts of information available to us. From newspapers and television, to search engines and social media, to new and emerging platforms, we can access any type of information we want – but just how do we discern which information is useful and which is irrelevant or downright harmful? Has technology made things easier or more complicated? How do we use new media responsibly?

With our continued reliance on communication and digital platforms heightened by the pandemic, these questions are more relevant now more than ever. To address these issues and to help us look at media and communication in a more hopeful and progressive light, the Public Relations Society of the Philippines (PRSP) is holding the Students’ PR Con this November 2021.

The PRSP Students’ PR Con 2021 is the first-ever virtual, interactive and nationwide edition of the Students’ PR Congress, the organization’s annual event for students to learn more about the public relations industry from leading practitioners in the field. With the theme “Decoding Content: The Journey to PR for Good”, this year’s Students’ PR Con aims to help participants navigate the new media landscape and tackle the different stages of the content journey.

“We are excited to bring the PR Con to students of public relations, communications, marketing, advertising and related disciplines in the Philippines. Despite the pandemic, digital platforms have given us the opportunity to bring people from all over the country together to learn and engage in an interactive way,” said Mr. Ferdinand Bondoy, Chairman of PRSP Students’ PR Con and Grand Prix 2021, Board Trustee of PRSP and Regional Integration & Chief Executive Director of ComCo Southeast Asia - New PR and Smart Social.

“Digital and new media are not the future anymore, they are the present, and we want to invite students to explore these new frontiers with us, along with the challenges and opportunities they bring. How can students navigate this new landscape and what does it mean for them as they look to enter the workforce as young communications professionals? We will address these questions and more in the PRSP Students’ PR Con 2021 this November,” Mr. Bondoy added.

Mr. Norman Agatep, President of PRSP and also the President and Managing Director of Grupo Agatep meanwhile said, “Students of Communication have always been a significant sector that the PRSP has been reaching out to over the years. As such, we have designed pillar programs that aim to supplement their classroom learning, fuel their interest in public relations, and ignite their desire to pursue careers in our industry, This year's PR Con will give all participants an exclusive glimpse of what their lives as PR professionals could be like.”

To learn more about the PRSP Students’ PR Con 2021, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For brand sponsorships, media and student organization partnerships, and other inquiries, please email studentsprcongress@prsp.ph.

About PRSP

The Public Relations Society of the Philippines (PRSP) is the country’s premier organization for communication and PR professionals. In its roster are practitioners who represent business and industry, the academe, government, non-profit organizations, and professional services, among others.