Milk tea is one of the
most versatile beverages available, and it’s no secret that Filipinos are crazy
about this delicious, creamy drink. Whether you add no sugar or have the full
serving, lessen, or increase the amount of ice, and include delicious add-ons
or drink it plain, milk tea can be customized to suit anyone's preferences.
According to Frotea's
founder, Ana Luster - Malijan, customers' desire for fun and unique drinks
spurs them to constantly innovate their menu. And they do this by developing
new flavors based on familiar Filipino flavors.
"We make sure that
our team is always on the lookout for new and trendy flavors that highlight our
Filipino roots," she explains.
Finding the right flavors for every audience
Frotea was founded in
2012 in Puerto Princesa, Palawan, and has gained popularity in recent years as
it expanded to major cities in Metro Manila. It now has 22 branches nationwide
in Luzon and Visayas.
Their latest flavor
innovation is the Pinoy Espesyal series. The Pinoy dessert line consists of
three drinks: Mais con Yelo Milk Tea, Halo Halo Milk Tea, and Ube Macapuno Milk
Tea. Each drink contains a delicious blend of flavors that are familiar to most
Filipinos and complemented by the refreshing kick of milk tea.
"One of our goals
with the Pinoy Espesyal series is to reintroduce classic Filipino desserts to
the younger generation," Ana explains. "One of the questions that
went through our minds when developing this collection was how we could get my
5-year-old to enjoy a particular classic Filipino dessert - mais con yelo. We
realized that incorporating the flavor in milk tea would intrigue kids, so we
decided to create these drinks."
Ana sees the Pinoy
Espesyal series as an opportunity for Frotea to introduce milk tea to a wider demographic.
Constantly innovating due to consumer trends
While there are still
customers who remain loyal to classic milk tea flavors, recent trends in the
industry indicate that there is a segment of milk tea drinkers who are more
adventurous in the beverages they order.
"Given the highly
competitive nature of the milk tea industry, our goal has always been to ensure
that we offer something that stands out from the rest, and the Pinoy Espesyal
series highlights that," Ana says proudly.
Learn more about Frotea
and their exciting new offerings by following them on Instagram
(@froteaphilippines) and Facebook (facebook.com/froteaphilippines).
About
Frotea
With irresistibly
delicious milk tea drinks and fruit juices made with authentic ingredients from
Taiwan, Frotea offers beverages to fit every unique lifestyle. Founded in 2012
in Puerto Princesa, Palawan, Frotea is rapidly expanding now with 22 branches in
Luzon and Visayas.
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