Employees and managers of Alfamart
Philippines opened their 1000th store in Barangay Santiago, General Trias,
Cavite in a simple celebration. Amid the modest festivities, however, every
person is feeling satisfaction that they can express only with joyful eyes, as
their respective masks hide their smile.
The scene above essentially mirrors the
journey of Alfamart, the first and only Super Minimart chain in the
Philippines, in achieving their 1000-store milestone amid a global pandemic. It
was a journey of many successes that are humbly accepted as challenges to
continue working and to always do better.
Alfamart Philippines COO Harvey Ong
recalled when they opened the first ever Alfamart in the neighboring city of
Trece Martires, Cavite back in 2014. “It’s almost as if we’ve gone full circle,”
he remarked. “We are thankful for the customers who support us and the
communities we served. We were only able to achieve these milestones because of
them,” he continued.
The employees themselves expressed their
happiness and satisfaction, not just with reaching the 1000-store milestone,
but also with how Alfamart has treated them in general. “The milestone
represents the dedication [of Alfamart] to provide service to communities,
especially during the pandemic,” said Zeus Cuenca, an Alfamart Shift Leader at
the Mambog 1, Bacoor, Cavite branch. “The fact that we are providing a
necessary service to 1000 communities makes us really see the impact and value
of our work,” he expounded.
Jessica Maniago, a newly hired Logistics
Assistant at Alfamart’s Mexico, Pampanga distribution center, expressed
admiration about Alfamart’s hiring during the pandemic. “Many companies had to
let go of people [during the pandemic]. But, in the case of Alfamart, instead
of retrenching, we hired, so we could give opportunities to those who need
them,” she said.
Alfamart also values its partnerships
with small businesses. They consign and carry many brands like Bakeshop16 and
DECS. These brands have built a loyal customer base in their respective cities,
but through partnering with Alfamart, they were able to reach new markets by
having access to their 1000 stores. Alfamart also subleases their extra space
to SMEs like Express Clean, a self-service laundry shop, which was able to
expand to seven branches through their partnership with the Super Minimart.
Ong further explained how keeping
themselves rooted to their advocacy of developing communities and growing with
them is important as they move forward. “The 1000 store milestone is not by any
means a ‘finish line’, he said. “It is the start of bigger opportunities to
grow with everyone we encounter—our employees, our business partners, our
communities, and everyone else who relies on Alfamart,” he concluded.
For more information on Alfamart
Philippines, please visit https://www.alfamart.com.ph/. [][][]
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