As social distancing and other health
protocols that prevent most people from going to the gym remain in place,
premiere global nutrition company Herbalife Nutrition leveraged digital
technology to bring fitness to people through videos, virtual events, and other
interactive platforms. One such platform is its Fitness Portal, which features
workout videos that range from beginner routines to advanced workouts – making
fitness an achievable goal for everyone. All videos can be accessed for free.
“Three years ago, we started to work on our
digital platform for fitness. It’s a free resource that’s for everybody,” said
Samantha Clayton, Vice President, Worldwide Sports Performance and Fitness, and
Chairwoman of the Fitness Advisory Board of Herbalife Nutrition.
Clayton spoke before members of the media
and the blogging community during the Virtual Wellness Tour of Herbalife
Nutrition Philippines. The forum was held in line with Herbalife Nutrition’s Get
Moving with Good Nutrition, a campaign that aims at breaking health inertia
and fostering communities to support one another on their healthy living
journey. It was launched as part of Herbalife Nutrition’s 40th anniversary
“Digital has been driving fitness for a
long time. It really amplified the
average everyday fitness professional’s voice. If you see a lot of the content
that’s on YouTube, Twitter, or Instagram, the content that gets the most
amounts of likes tend to be fitness-based content, so the digital
transformation of the fitness world has been happening for a long time. It has
always been supported hand in hand with going to a location to exercise, but as
this year has gone on, the physical getting together piece has gone down a
little, which has made the digital transformation of fitness move at a more
rapid pace,” Clayton said.
She added that even when gyms start to open
and people get back outside, people have realized the convenience of online
workouts and that they could do it in their own time and in the comfort of
their own home.
For companies that create content, the
challenge lies in making it interesting enough for people to consumer.
“When the sports world kind of stopped this
year, we really had a challenge to put out a really interesting and
engaging content with our athletes to
meet our consumers in their homes, meet our distributors, and people in the
community in a space that we know,” Clayton said.
To address this challenge, Clayton and her
team came up with a 2020 Quarantine Sports and Fitness Content that comprised of
athlete cook-off contests, social media workout videos, sports nutrition blog
series, Facebook live workout series, and social media workout graphics.
A former Olympic athlete, Clayton added
that the audience for fitness and sports nutrition has never been wider until
“For many years, the fitness industry and
the sports nutrition industry, in particular, was all about the athlete.
Everything was geared towards speaking to the athlete, a person that was really
striving to be the best at their sport. What’s exciting for me today is to
share with you that the audience not for fitness and sports nutrition has
really expanded,” she said. “People are truly inspired and interested in what good nutrition has to offer.”
Citing data gathered by Herbalife Nutrition
between February 23 - March 25, 2020, Clayton shared that key categories of
conversation in Sports Nutrition International Online listening are: health
(37%), market growth (28%), food (15%), science (10%), and nutrition (10%).
When it comes to what gets people moving,
running and endurance training ranked highest at 26%, followed by
bodybuilding/weightlifting at 23%, cycling at 13%, and plyometrics at 12%.
“I believe that it’s important that people
subscribe to a healthy active lifestyle, which is not necessarily striving to
be the best athlete in the world. It’s not about reaching peak performance;
it’s about having simple daily habits each and every day so that you could be
at your best. So whether that’s having a healthy breakfast or getting your
minimum amount of exercise, a healthy active lifestyle is about sustainable
healthy habits that last a lifetime. Your body is your one vehicle that will
last you for the rest of your days. A lot of how that vehicle operates relies
on you,” Clayton said.
A mother of four, including a set of
triplets, Clayton holds a Bachelor of Science degree in Public Health with a
concentration on Nutrition and Wellness. She has competed in the Sydney 2000
Olympics, and is an Athletics and Fitness Association of America
(AFAA)-certified personal trainer and group exercise specialist and
International Sports Sciences Association (ISSA)-certified personal trainer, group
exercise specialist, and youth fitness specialist.
Herbalife Nutrition is a global company that has
been changing people's lives with great nutrition products and a proven
business opportunity for its independent distributors since 1980. The Company
offers high-quality, science-backed products, sold in over 90 countries by
entrepreneurial distributors who provide one-on-one coaching and a supportive
community that inspires their customers to embrace a healthier, more active
lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife
Nutrition is also committed to bringing nutrition and education to communities
around the world.
For more information, please visit IAmHerbalifeNutrition.com.