In
light of the COVID-19 pandemic, World Vision, a child-focused humanitarian
agency, has organized a two-day virtual Corporate Social Responsibility (CSR)
Summit, participated by top business leaders in the Philippines.
Entitled as “Doing Good
is Good Business”, World Vision’s CSR Summit talked about the value of doing
Corporate Social Responsibility amid the pandemic.
The first day of the
summit showcased ways on how a business can survive by protecting its
stakeholders. The
speakers’ line-up from the corporate, private and public sectors included Ms.
Maribeth Marasigan of Aboitiz Foundation, Mr. Guillermo Luz of Philippine
Disaster Resilience Foundation, Mr. RJ Cabaluna of Grab PH, and Mr. Carlos Barrera of Lazada E-Services Philippines Inc.
The speakers from the
different companies showed how they have chosen to help their internal and
external stakeholders despite the health and economic crisis. They also
discussed the state of the pandemic’s socio-economic effect on the country and
the various efforts of the public-private sector in alleviating this.
Meanwhile,
the second day of the conference tackled how CSR affects brand positioning and
awareness, and how to successfully engage the employees, customers, and other
stakeholders. Speakers of the second day were Mr. Norman Agatep of the Public
Relations Society of the Philippines (PRSP), Ms. Angela Totanes of Robinsons
Supermarket Corporation, Ms. Anna Legarda-Locsin of Procter & Gamble, Ms.
Louisa Mila V. Echevarria of People Management Association of the Philippines
(PMAP), Ms. Pamela Donato of Conduent, and Ms. Kit Sison of Willis Towers
Watson.
The
second half of the second day centered on how CSR activities and programs can
help create a good brand and how companies can foster a good relationship with
its internal stakeholders led by its employees.
“It
is an honor to collaborate with our partners for the CSR Summit. We at World
Vision find joy and hope in working together, especially with impact to the
most vulnerable children, our future generation. We pray that everyone was
inspired to do good deeds for the community,” said Mr. Rommel Fuerte, World
Vision Philippines National Director.
To
know more about World Vision and its other initiatives, you may visit www.worldvision.org.ph or follow World
Vision’s official social media pages /worldvisionph on Facebook,
@worldvisionphl on Instagram, and @worldvisionph on Twitter.
About
World Vision
World
Vision is a Christian relief, development, and advocacy organization dedicated
to working with children, their families, and communities to overcome poverty
and injustice. Inspired by its Christian faith and values, it is dedicated to
working with the world’s most vulnerable people. It serves and collaborates
with all people regardless of religion, race, ethnicity, or gender.
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