It is well
established that Filipinos have a unique relationship with food, and that food
is often used to demonstrate love and affection towards others. If there is one
company that has foremost insight on this tendency, it is Goldilocks.
For fifty three
years, the country’s number one bakeshop has come to represent simple
expressions of love that carry tremendous meaning: A pasalubong (homecoming treat) to the family, a padala (send-out gift) to a loved one far away, or a child’s baon (packed meal) carefully prepared by
a mother. Moreover, a noticeable trait among Filipinos is that they seldom
attend an occasion or gathering empty handed. Whether they come with a cake, a
box of mamon or ensaymada, the underlying basis for this is still rooted in love:
by bringing something good that can be shared by many, we show how much we
value and treasure the people around us.
As Goldilocks
celebrates 53 amazing years of being the country’s number one bakeshop, its
fairytale story still evokes delight and sweetness. From a small but
exceptional start up way back in 1966, it grew to become a Strong Global Brand
through pure determination, ingenuity, and an unwavering passion for quality
and customer service.
Beyond this,
however, Goldilocks continues to embody everything that is unique, delicious,
and delightful about the Filipino people.
This is experienced by its customers every time they enter a Goldilocks
store or enjoy their favorite Goldilocks product.
Celebrate with Goldilocks! For more promo updates follow Goldilocks on Twitter or Instagram at @GoldilocksPH, on the Goldilocks Facebook page, or at the official Goldilocks website at www.goldilocks.com.ph
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