Let's talk about the most important meal of the day...Breakfast, from the word break meaning, our body took a break while sleeping and on fast . Upon waking up, the first meal of the should not be missed. Think about the kids who goes to school regularly missing breakfast to chase the school bus.
Most children in the Philippines are getting less than the recommended intake of whole grains and fiber according to the 8th National Nutrition Survey conducted by the Food and Nutrition Research Institute, and the Department of Science and Technology (FNRI-DOST). The study, which looked at the whole grain consumption of different Filipino population groups, revealed that only 1 in 20 children consume whole grain. It also showed that, overall, 99% of Filipinos do not consume ≥48g of whole grain per day which is the US whole grain intake recommendation.
In response to these findings, Nestlé Philippines hosted a ‘master class’ event to discuss the importance of eating a healthy breakfast and encourage families to add more whole grain to their daily nutrition for a healthier future. Nestlé staff, nutrition experts, and media explored the nutritious ingredients in KOKO KRUNCH® and prepared their own breakfast cereals.
“The 8th National Nutrition Survey clearly demonstrates the need to increase awareness amongst Filipinos on the importance of eating whole grains. It is alarming that consumption levels in the Philippines are far below recommended levels and that the vast majority of Filipinos are missing out on the benefits associated with whole grains, which include lower body weight and cholesterol levels, as well as reduced risk of diabetes and other chronic diseases,” commented Ma. Adrienne Constantino, Former Supervising Science Research Specialist of Nutritional Assessment and Monitoring Division, FNRI.
“We believe breakfast is more than a good start to your day—it’s the foundation for a better future. We want moms to feel empowered to make informed and healthy choices, so they can provide the best nutrition for their children. We have made this easier by making whole grain the number one ingredient in all Nestlé Breakfast Cereals that are popular with school children and teens,” said Ece Durukan, Nestlé Regional Nutrition and External Affairs Manager for Asia, Middle East, and Africa.
Don’t miss out on the benefits of eating whole grains. Make breakfast better with Nestlé Breakfast Cereals’ wide range of nutritious, tasty, and convenient whole grain cereals. For more information, visit www.nestle-cereals.com/ph
About Cereal Partners Worldwide
Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Breakfast Cereals, including favorites such as KOKO KRUNCH®, HONEY STARS®, and COOKIE CRISP®. With more than 50 brands to suit all ages and lifestyles globally, CPW strives to make breakfast better with nutritious, tasty and convenient food that helps people start their day in the best possible way. Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,200 employees, 17 factories, four R&D centers and sales teams in more than 130 markets. For more information, visit www.nestle-cereals.com
Notes to Editor
Based on the daily food groups and estimated energy recommendations, a quick and wholesome breakfast should include one portion of whole grain such as wholegrain breakfast cereals or whole-wheat bread, complemented with semi-skimmed milk, a fruit and an optional source of proteins such as eggs or nuts.
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