A Nation of Champs, A World of Opportunities:MILO Philippines Launches Road to Barcelona Year 2

MANILA, Philippines, 05 September 2018 – MILO Philippines opened year two of Road to Barcelona, the brand’s values-driven program in partnership with globally-renowned football club, FC Barcelona (FCB) during the recent press launch held in the MILO Stadium of Kidzania Manila. Coming from a successful run last year, MILO and FCB will hold this year’s local invitational camp in football hotbed, Cebu City on September 8-9 at the Cebu City Sports Center. Over 160 girls and boys ages 10 to 12 from around the country will participate in the world-class football camp for a chance to join the life-changing champion experience in Spain, the home of FC Barcelona.

MILO and FC Barcelona believe in the shared HEART values (humility, effort, ambition, respect, and teamwork), equipped with a healthy and active lifestyle that are essential in every child’s overall development. The global partnership aims to bring world-class opportunities to nourish ambitions and build a nation of champions through sports. Participants of the program are chosen via a nomination from their coaches who will vouch for both their character and talent.

Asisting MILO in the facilitation of the invitational camp are the Cebu Football Association (CFA), a regional body under the Philippine Football Federation (PFF) and two coaches from the FCB Youth Academy, FC Barcelona’s flagship youth development program. The two-day training camp which features theoretical and practical sessions on how to play the Barca way is free of charge—a privilege for the qualified young players. It will give them the kind of training that only FCB can offer to aid in their continued development, progress Philippine football, and further inspire Filipinos to be champions on and off the field.

One with MILO and FCB’s vision is the local organizer of this year’s invitational, the Cebu Football Association (CFA). CFA Vice President Rico Navarro exclaims, “We warmly welcome this momentous collaboration with two iconic sports brands, MILO and FC Barcelona. Our region has some of the most passionate and talented young players in the country, and we hope that this Road to Barcelona camp can foster the right values and grow their appreciation for the sport and everything they learn from it.”

“Every kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona Philippines Camp is back to provide kids the once-in-a-lifetime opportunity to train with youth coaches from FC Barcelona. We’ve taken this year’s invitational camp to the Visayas to share the program with even more children in the region, because we believe that these experiences can encourage them to pursue their passion for the sport and nourish their ambitions,” said Willy de Ocampo, Vice President, Nestle Philippines, Inc.

The expert panel composed of PFF representatives and FCB coaches will be in charge in shortlisting the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense paid by MILO Philippines.

Similar to the maiden program, the 2018 delegation will take part in a nine-day training camp and ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona. The Philippine team will be among their peers from other MILO markets which incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be filled with special activities that will hone their skills, encourage them to make new friends, explore scenic heritage locations, most importantly, learn how to play with HEART—the Barca way.

MILO Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for year two of the four-year partnership, “MILO is very excited and honored to continue its advocacy to get more kids into sports and help advance Philippine football with FC Barcelona. Our goal for this year is to further enrich the ‘Road to Barcelona’ experience  by reaching more Filipino kids and reinforcing the values that encourage more kids to dream big and become champions in life.”

About Nestlé MILO

MILO is the world’s leading chocolate malt beverage. Loved and trusted by parents and kids alike, MILO products offer essentials vitamins and minerals that promote the holistic development of children around the world. For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

               

About FC Barcelona

FC Barcelona was founded on November 29, 1899 through the initiative of a Swiss gentleman named Hans Maximilian Gamper, popularly known as Joan Gamper. Since it was founded, the Club has had 44 different presidents. From Walter Wild to the current President, Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport.

The Club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world. The Club is now a global brand and a giant in the sports world.

FC Barcelona has one of largest memberships among football clubs worldwide and its achievements have also made it one of the most successful. The many famous victories and the Club’s all-time greats (Kubala, Cruyff, Maradona, Romário, Rivaldo, Ronaldinho, Messi, and so many more) form an important part of the Barça legacy.

MILO Philippines launches its 42nd National MILO Marathon with new race features

(From left to right) Lester Castillo, MILO Sports Executive;  Robbie De Vera, Consumer Marketing Manager, Nestle Philippines; Coaches Jim Saret and Toni Saret; Dr. Philip Juico, President-PATAFA, Meg Panopio, Consumer Marketing Manager, Nestle Philippines; Joey Uy, Business Executive Officer - Senior Vice President, Nestle Philippines; Solenn Heussaff, MILO Nutri-Up Ambadassor, Willy De Ocampo, Business Unit Manager - Vice President, Nestle Philippines; Laurent Boisdron, General Manager, Conrad Hotel; Faivo Bartolome, National Finals Local Race Organizer; and Andrew Neri, RunRio, NMM National Race Organizer

Manila, Philippines, 08 June 2018 – Leading beverage brand MILO officially launches the 42^nd National MILO Marathon. The country’s biggest and longest running footrace strives to be more than just a running event as it continues to highlight the character-forming lessons that can be learned from the race. With the ongoing theme, “Magsama-sama, Tumakbo, Matuto”, MILO strengthens the legacy of the National MILO Marathon in upholding a values-driven race experience for runners throughout the season.

 

The new season ushers the 11-leg event with the opening race happening in Urdaneta on July 15. Reigning MILO Marathon King Joerge Andrade and five-time MILO Marathon Queen Mary Joy Tabal will go head-to-head with their top contenders to defend their titles with the hopes of bagging the top purse of this year’s marathon finale. The next MILO Marathon King and Queen will be given an opportunity participate in an international marathon in 2019. In partnership with PATAFA, this year’s NMM King and Queen will be the runners to beat for aspiring contenders for the 2019 SEA Games. MILO expects 150,000 runners to participate this season.

 

“The 42^nd National MILO Marathon continues to center on the life lessons that runners can learn and take with them beyond the finish line,” said Lester P. Castillo, MILO Philippines Sports Executive. “We are committed to delivering an inspiring season as we highlight the values of discipline, resilience and determination to help our runners be molded into true champions.”

 

National Finals in Laoag
 

The city of Laoag has been selected to host this year’s National Finals on December 9. Laoag promises to offer a unique running experience for participants as the National Finals will be part of the city’s bicentennial culminating celebration. In addition to the festive race experience, runners can also look forward to marveling at the beauty of Laoag, as the race route goes along several tourist spots of the city, including the Paway and Laoag sand dunes in some of the long distance categories. Those who would like to combine a vacation along with their race can visit nearby landmarks and places of interest in the Ilocos region, such as the Cape Bojeador Lighthouse, St. Augustine's Church in Paway, Kapurpurawan rock formation in Burgos, the windmill farms of Bangui, and the white beaches of Pagudpud. Vigan, a recognized UNESCO World Heritage Center, is also just 80 kilometers away.

 

“The provincial government of Ilocos Norte, and the city of Laoag have given their full support for National MILO Marathon so it’s all systems go for the preparations of the National Finals,” said Faivo Bartolome, RunRio’s local race organizer of the Laoag National Finals. “We believe that this will be a new and exciting experience as the finale will highlight Laoag’s vibrant culture that runners can appreciate. We look forward to welcoming MILO and all of the participants to celebrate Laoag’s significant milestone with us.”

 

New Race Features

Keeping true to its intent on providing a unique running experience, MILO has added and refreshed some features for this year’s National MILO Marathon. The race kit for this season has been updated with new item inclusions. In addition to the newly-designed, values inspired race singlet and bib in the race kit, registered participants of the 3K and 5K categories will receive a MILO sachet, while registered runners in the 10K category will receive a drawstring bag and MILO Nutri-Up sachet. Participants of the 21K and 42K races will get to receive a new finisher’s training hoodie when they complete the race during event proper.

 

For years, MILO has played an active role in helping underprivileged Filipino youth reach for their dreams by giving them brand new pairs of running shoes through the Help Give Shoes advocacy. This year, with the help of the Department of Education, MILO will donate 1,500 pairs of shoes to deserving public schoolchildren across the country. In addition to the shoes, MILO will also donate 2,500 basketballs to deserving public schools nationwide. With this added initiative, MILO is beginning to expand its advocacy to reach more schoolchildren and get them into sports, and not just running.

 

“In our immersion and research, we found that there is an opportunity for more children to play and get into sports,” said Castillo. “We began encouraging children to get active through running, and getting them into sports seems to be the natural progression. We are donating basketballs as it is the most popular sport in the country. This new development in our advocacy is still aligned with our in our initiative to encourage more kids to lead an active and healthy lifestyle.”

 

The series will start in Urdaneta on July 15, and will continue in Metro Manila (July 29), Tarlac (August 26), Batangas (September 16), Lucena (September 30), Iloilo (October 7), Cebu (October 14), General Santos (October 21), Butuan (November 11), Cagayan De Oro (November 18), and in Laoag for the National Finals on December 9.

 

The 42nd National MILO Marathon is endorsed by the Department of Education, Philippine Sports Commission, Philippine Olympic Committee, and sanctioned by the Philippine Athletics Track and Field Association. The 42^nd National MILO Marathon is organized by RunRio Events Inc., and supported by its official partners: TAG Heuer – the official time keeper of the 42^nd National MILO Marathon, Conrad Hotel – the official hotel partner for the Manila Leg of the 42^nd National MILO Marathon, Pocari, Salonpas, Sock Society, and Health Delivery Systems Inc.

 

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

 

MILO launches the 2018 National MILO Marathon

 

MILO continues its values-driven legacy in 2018 National MILO Marathon with

the theme "Magsama-sama, Tumakbo, Matuto". The season ushers the 11-leg event with the opening race happening in Urdaneta on July 15.  



The 42nd National MILO Marathon is endorsed by the Department of Education, Philippine Sports Commission, Philippine Olympic Committee, and sanctioned by the Philippine Athletics Track and Field Association. The event is organized by RUnRIo Events Inc. and supported by it's official partners namely, TAG Heuer, Condrad Hotel, Pocari, Salonpas, Sock Society, and Health Delivery Systems Inc.

 

The next MILO Marathon King and Queen will be given an opportunity to participate in an international 2019.

 

Now, choose your race!

 

 

To get the complete details, check the link below: https://www.milo.com.ph/events/milomarathon

Get your child into sports this summer with the help of the MILO® Summer Sports Clinics

And summer vacation is already here. Where to make our kids busy with this break time? I am sure you don't like your child to just lie down with their gadgets the whole day and end up gaining unnecessary weight. Here's a good news!

Now in it’s 35th year, the MILO Summer Sports Clinics program will offer training in 18 different sports. Yes, 18 sports! They have Badminton, Basketball, Bowling, Chess, CrossFit for Kids, Fencing, Football, Futsal, Golf, Gymnastics, Ice Skating, Karatedo, Lawn Tennis, Parkour, Swimming, Table Tennis, Touch Rugby, and Volleyball.

 

With MILO^® Summer Sports Clinics, you can see your kid grow as a champion as he learns not only skills, but also values such as Discipline, Teamwork, and Confidence. With the program's expert coaches using modern and scientific approaches, your kid can become a champion not just in sports, but also in life.

 

MILO, a leading beverage brand, officially launches its Get Your Child Into Sports campaign, together with its 2018 Summer Sports Clinics. In line with its commitment to grassroots sports development, MILO hones in on the importance of sports in a child’s life through this campaign. Sports teaches children valuable life lessons which they can apply not only in the court, the gym, or the football field, but also in the classroom, at home, and in life.

 

As we all, nowadays, children have to face different challenges such as digital distractions that hinder them from developing a healthy lifestyle which can lead to several health issues such as poor eyesight, deterioration of posture, and child obesity. MILO’s sports programs aim to help children overcome these by providing them with a safe place to play and an avenue to master different skills while having a fun and healthy experience.

The Get Your Child Into Sports campaign features in MILO’s different sports programs. MILO’s first sports offerings for 2018 is the MILO Summer Sports Clinics, the longest running and most participated sports program in the country. Now on its 35th year, the sports clinics available nationwide teaches children a wealth of character-developing values and physical benefits which make them better in sports, and at the same time, prepare them for the challenges of life.

 

Each sports clinic will be handled by expert coaches and instructors, those who have been immersed in the different sports for years and have competed and won locally and internationally. These mentors use modern and scientific approaches that will help children gain appreciation for the different sports, live a healthy and active lifestyle, and embody the values of discipline, confidence, teamwork, perseverance, and hard work, which will help them become well-rounded individuals.
 

MILO’s Summer Sports Clinics and sponsored programs have produced many athletes who have made their mark in both the local and international sporting scenes. Graduates from the program have represented the country in various local and international competitions, and have proven that they achieved success not only in sports but also in life.

 

Good character, healthy and active lifestyle is essential for children who wants to become champions in life, be it on and off the court or play area.

 

 

The roster of alumni includes BEST Center graduates and UAAP phenom Thirdy Ravena and PBA stars Kiefer Ravena and Chris Tiu, Taekwondo clinic graduate and Southeast Asian Games medalist Japoy Lizardo, and Gymnastics clinic graduate and Southeast Asian Games gold medalist Kaitlin De Guzman.

 

Get your child into sports today and enroll them in the MILO Summer Sports Clinics now!

 

For more information on the MILO Summer Sports Clinics and MILO Philippines, Log on to the official website (http://www.milo.com.ph) or

MILO Philippines Facebook page (https://www.facebook.com/milo.ph).

Follow MILO on Twitter (@MiloPH)

Instagram (@MiloPhilippines)

#TEAMMAKESME : MILO and FC Barcelona Sends PH Kids to Spain for Global Football Training Camp

The MILO FC Barcelona (FCB) Philippine team has been officially revealed, chosen from a talented pool of almost 150 kids from all around the country who took part in the MILO FCB Road to Barcelona Training Camp last September. A team of talented kids have been selected by an expert panel comprised of executives and coaches from MILO Philippines, the Philippine Football Federation (PFF), and the FCB Escola Youth Academy.

 

The maiden team of the partnership will be participating in a once in a lifetime football opportunity as they train, learn, and play the Barça way in the global camp to be held in Camp Nou this month. The team will be flying to Barcelona for a series of activities in key facilities and landmarks around the city. These incude classroom trainings, musem visits, a football clinic, a city tour, and a match viewing at Camp Nou that will allow them to watch their FC Barcelona heroes in action.

 

The program will also include special training sessions with FC Barcelona legend Eric Abidal, one of the club’s most revered former players. Above (L-R) MILO FCB Panel of experts (L-R) Mr. Aquilino "Ake" Pastoral, III (Grassroots Football Manager, Philippine Football Federation), Mr. Arnau Blanco (Coach, FCB Escola), Mr. Marti Vila (Coach, FCB Escola), Mr. Robbie De Vera (Sports Executive, MILO Philippines)

About Nestlé MILO

MILO is the world’s leading chocolate malt beverage. Loved and trusted by parents and kids alike, MILO products offer essentials vitamins and minerals that promote the holistic development of children around the world. For more information on MILO

About FC Barcelona
FC Barcelona was founded on November 29, 1899 through the initiative of a Swiss gentleman named Hans Maximilian Gamper, popularly known as Joan Gamper. Since it was founded, the Club has had 44 different presidents. From Walter Wild to the current President, Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere sport.

The Club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world. The Club is now a global brand and a giant in the sports world.
 FC Barcelona has one of largest memberships among football clubs worldwide and its achievements have also made it one of the most successful. The many famous victories and the Club’s all-time greats (Kubala, Cruyff, Maradona, Romário, Rivaldo, Ronaldinho, Messi, and so many more) form an important part of the Barça legacy.