The Push Laundry, a social enterprise designed to provide sustainable livelihood opportunities for Persons with Disabilities (PWDs), has officially launched through a collaboration among House with No Steps Foundation (HWNSF), ELS, BigZe Corporation, and LG Electronics Philippines.
The initiative builds on earlier efforts to create inclusive employment pathways and now formally establishes Push Laundry as an operating livelihood project that directly supports PWD employment and programs.
The project aims to demonstrate how inclusive business models can generate both commercial viability and social impact, with laundry earnings helping sustain training, employment, and development programs for PWD beneficiaries.
“LG Electronics Philippines is proud to support initiatives that create meaningful livelihood opportunities for the PWD community,” said Nakhyun Seung, managing director of LG Electronics Philippines. “Through our LG Commercial Laundry solutions, we are able to contribute to a business model that promotes inclusivity while ensuring reliable and efficient daily operations.”
A Collaboration for Inclusive Livelihood
The Push Laundry brings together:
House with No Steps Foundation (HWNSF), advocating for and supporting persons with disabilities
ELS, providing business structure and partnership direction
BigZe Corporation, managing daily shop operations and service delivery
LG Electronics Philippines, supplying commercial laundry solutions to support operational efficiency
The project successfully renovated one of the HWNSF buildings in Cubao, Quezon City, transforming it into a facility for a commercial laundry livelihood shop. The initiative is designed to establish a sustainable program that will be managed by HWNSF and with the support of BigZe Corporation as experts in laundry operations, giving the PWDs an active role in the workforce and creating meaningful livelihood opportunities within their own community.
Supporting Employment and Sustainability
Push Laundry’s profit and proceeds will go to the funding for the foundation, and business operations are structured so that earnings directly support:
Employment opportunities for PWDs
Skills development and livelihood programs
Ongoing operational sustainability of the initiative
By combining commercial laundry services with a social mission, the project aims to create a replicable model that other interested dealers and subdealers may adopt using Push Laundry as a blueprint.
Continuing a Shared Vision
The launch marks an important milestone in the continued collaboration among the partner organizations, reinforcing their commitment to building accessible and inclusive opportunities within local communities.
With LG Commercial Laundry solutions integrated into the shop’s operations, providing versatility and flexibility for easy and seamless operations, even for PWDs, the enterprise is positioned to deliver reliable service while supporting its social mission. ###
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About LG Electronics Philippines
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG's four Companies - Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution - combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

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