The Public Relations Society of the
Philippines (PRSP) has finally concluded the Grand Prix Hack Sprint Edition,
the second leg of this year's Students’ PR Con, the first virtual, interactive,
and nationwide edition of the organization’s Students’ PR Congress.
Being the first Hack Sprint edition of
PRSP’s annual student event and competition, this year’s Grand Prix was fully
virtual wherein to qualify, students from all over the country were invited to
submit a position paper about “The Great Resignation”, a current social issue
being tackled across the world, provided by the initiative’s Platinum Sponsor
JobStreet.
Eight (8) universities successfully
advanced as qualifiers for the second phase, the Hack Sprint, where the
students were given 24 hours to develop their communications plan. These are De
La Salle University - Dasmariñas, Far Eastern University, Holy Angel University
in Angeles, Pampanga, Polytechnic University of the Philippines, San Beda
University, Saint Louis University in Baguio, University of the Philippines -
Los Baños, and University of the Philippines - Manila.
Out of these schools, five (5)
outstanding teams were identified to move forward to the final round – the
Pitch Proper, where each team presented their plan to a select jury panel
comprised of industry thought leaders and experts.
After a thorough evaluation, University
of the Philippines (UP) Manila emerged as the grand champion, followed by
University of the Philippines Los Baños and De La Salle University – Dasmariñas
as first and second runners-up, respectively. San Beda University and
Polytechnic University of the Philippines were among the top five finalists.
The winning team from UP Manila,
comprised of Jia Jarin, Karmela Amon, and Charlette Inao, expressed their
gratitude for the exciting opportunity to be part of this year’s Grand Prix,
albeit virtually.
“[Grand Prix] was a very valuable and
fulfilling experience for us, especially as communications students. Aside from
our win as a team, we learned and realized something that we really want to
do—PR for good,” said Charlette Inao, representative of the winning team.
The winners of the Grand Prix Hack Sprint
received cash prizes, trophies, and certificates. The champion received Php
30,000 for the team, a trophy for the school, and certificates and gift packs
for each member, and three Xiaomi mobile phones sponsored by COMCO Southeast
Asia. The 1st and 2nd runners-up have received Php 20,000 and Php 10,000,
respectively, plus trophies for the school, and certificates and gift packs for
each member. The remaining teams in the Top 5 have also received Php 5,000 for
the team, and certificates and gift packs for each member.
The PRSP Grand Prix Hack Sprint is
supported by JobStreet as platinum sponsor; Maynilad Water Services, NIVEA and
PLDT as gold sponsors; Converge ICT Solutions, GCash, Maya, PayMaya, Smart,
Unilab Consumer Health and Unilab Skin Sciences as silver sponsors; and
Jollibee Foods Corporation, McDonald’s Philippines (Golden Arches Development
Corporation), Meralco, Teleperformance and SM Supermalls as bronze sponsors.
COMCO Southeast Asia serves as the event’s staging and creative partner with
ABS-CBN, Adobo Magazine, Class A Magazine, ClickTheCity.com and WhenInManila.com
as media partners and Warner Music Philippines and PhilPop Musicfest Foundation
as entertainment partners.
The event is also supported by student
organization partners – ADPROS from Polytechnic University of the Philippines
in Manila, Mass Communication Students’ League from Pamantasan ng Lungsod ng
Maynila (University of the City of Manila), PRSSP (Public Relations Student
Society of the Philippines) from University of the Philippines Manila, HAU
Communicators' League from Holy Angel University in Pampanga, Journalism Guild
from Cavite State University, Josenian AdComm Guild and Josenian Communication
Society from San Jose Recoletos University in Cebu, Kapunungan sa mga Mass
Communicators from Silliman University in Dumaguete, SWU Junior Communication
Designers Guild from Southwestern University in Cebu, The Society of Student
Communicators from Negros Oriental State University in Dumaguete, and Junior
Marketing Association from Xavier University in Cagayan de Oro.
Mr. Ferdinand Bondoy, Chairman of PRSP
Students’ PR Con and Grand Prix, Board Trustee of PRSP and Regional Integration
& Chief Executive Director of COMCO Southeast Asia said, “As I've mentioned
last year, this work given to me by PRSP is really close to my heart. Back
then, I was also a PR academic scholar of the Public Relations Society of the
Philippines. And it has come full circle. That's why we made the 2021 Students'
PR Con and Grand Prix Hack Sprint truly meaningful and special, even if it's
fully digital and virtual. It is with much honor and fulfillment that we've
ended this event on a high note. Our sacrifices are all worth it.”
Mr. Bondoy closes this year’s Students’
PR Congress with a challenge to the students: “I’m passing on the torch to you.
As soon as you finish school, see you in the real world. And we invite you to
join us in doing PR for good and making a difference in society,” Mr. Bondoy
said.
Mr. Norman Agatep, President of PRSP and
President and Managing Director of Grupo Agatep shared, “PRSP is honored to
have this year’s Students’ PR Congress as the platform for students from all
over the Philippines to learn new insights and perspectives about where our
industry is headed. May everyone use their learnings and experiences from both
PR Con and Grand Prix as a tool to create and inspire positive change in more
people, especially during this crucial period.”
To learn more about the PRSP 2021
Students’ PR Con and Grand Prix, follow www.facebook.com/studentsprcongress or linkedin.com/company/prsp-students-pr-con-and-grand-prix. For inquiries, please email studentsprcongress@prsp.ph.
About PRSP
The
Public Relations Society of the Philippines (PRSP) is the country’s premier
organization for communication and PR professionals. In its roster are
practitioners who represent business and industry, the academe, government,
non-profit organizations, and professional services, among others.
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