Sony Philippines (SPH) welcomes 9-piece OPM band
Ben&Ben as its official ambassadors, representing Sony’s newest line of X-Series
Portable Wireless Speakers launched this year.
This partnership paved the way for a “One Sony”
collaboration to happen as Ben&Ben is among the artists under the
supervision of Sony Music Entertainment Philippines.
“We at Sony
Music are thrilled that our artists Ben&Ben are the new ambassadors for the
Sony X-Series speaker line. We always look forward to working with Sony PH and
other Sony divisions under the One Sony policy. Collaborations such as these
allow us to tap into and maximize the synergy between all groups under the Sony
brand,” the company stated.
for the new face of the X-Series speakers has been carefully and strategically
selected to ensure that they embody the positioning of Live, Life Loud. With this,
Sony Philippines is also optimistic on this collaboration because aside from
the great artists that Sony Music has, this also closes its ties within Sony
Philippines is very excited on this partnership and collaboration with Ben
& Ben, the biggest and most talented band in the Philippine Music scene
today. As part of Sony’s X-series wireless speaker influencers, Ben&Ben is
definitely a perfect match,” Sony Philippines Senior Director for Brand &
Customer Communications Division Alvin De Vera said.
“The band is
truly talented and exciting, churning out songs that connect well with the
Filipino youth as proven by their many top hits over the years. On the other
hand, the XP700 and XG500 X-series wireless speakers which are defined by Live
Life Loud, delivers exciting sound entertainment experience to the next level.
Moreover, since the band is under the Sony Music label, it is not surprising to
see creativity, innovation, and entertainment in both their DNAs,” he added.
launched the X-Series speakers, a line-up of three promising portable wireless
speakers – SRS-XP700, SRS-XP500, and SRS-XG500. These are specially designed to
provide a powerful and wide-spreading sound perfect for any kind of music
you’re up to.
like Ben&Ben, Sony’s X-Series speakers make a perfect companion for jamming
sessions as instruments such as guitars can be easily plugged in, thus making
the X-Series speakers a capable amp. And since they’re also music lovers, they
would love the audio quality of any song they’re listening to because of the
speakers’ powerful features.
Stay tuned on
what’s in store for the newest Sony X-Series speakers, especially the SRS-XP700
and SRS-XG500 as Ben&Ben experience it for themselves. Checkout the links
for full product information about the speakers.
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