Philips Avent, the world’s leading mother and childcare brand, recently unveiled its collaboration with one of Philippines’s leading fashion designers, Rajo Laurel.
Rajo X Philips Avent is the newest collection of the brand, which includes an exclusively designed mother wrap and baby bag for every nursing Filipino mom, to provide support for moms who wish to breastfeed in public, at home, at work or when out and about.
Pia Umayam, Philips Personal Health lead said, “We Filipinas have always been inspired by the works of Rajo. He has always been passionate about elevating seemingly conventional clothes.”
“Being a leader in childcare category with over 25 years of experience in the Philippines, Philips Avent’s collaboration with Rajo is a source of pride and joy, because we know that the result of this partnership will enable Filipinas to breastfeed more comfortably,” she added.
Rajo X Philips Avent in promoting #ComfortableAnywhere
The collaboration not only promotes the welfare of infants, but also allows for a more conducive nurturing environment for nursing mothers in public spaces as well.
“Breastfeeding is an empowering act. It creates an intimate relationship between moms and their
child emotionally and nutritionally. The same is true with fashion – it visually narrates your connection to the world quietly, yet with impact. As a designer, I am thrilled to have been given a chance to marry these two concepts, and do it so with an innovative brand with proven and tested products,” Rajo Laurel said.
For this collaboration, Rajo created a stylish mother wrap for mothers to feel confident and comfortable when feeding their baby, and can be worn in four different ways. Aside from the mother wrap, a classy baby bag was also launched as part of the collection. It was designed as a baby bag but fashionable enough for mothers to use as their personal hand bag.
To find more about Philips Avent, log on to www.philips.com.ph
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 73,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter