Philips Avent, the world’s leading
mother and childcare brand, recently unveiled its collaboration with one of Philippines’s
leading fashion designers, Rajo Laurel.
Rajo X Philips Avent is the
newest collection of the brand, which includes an exclusively designed mother
wrap and baby bag for every nursing Filipino mom, to provide support for moms
who wish to breastfeed in public, at home, at work or when out and about.
Pia Umayam, Philips
Personal Health lead said, “We Filipinas have always been inspired by the works
of Rajo. He has always been passionate about elevating seemingly conventional
clothes.”
“Being a leader in
childcare category with over 25 years of experience in the Philippines, Philips
Avent’s collaboration with Rajo is a source of pride and joy, because we know
that the result of this partnership will enable Filipinas to breastfeed more comfortably,”
she added.
Rajo
X Philips Avent in promoting #ComfortableAnywhere
The collaboration not only
promotes the welfare of infants, but also allows for a more conducive nurturing
environment for nursing mothers in public spaces as well.
“Breastfeeding is an
empowering act. It creates an intimate relationship between moms and their
child emotionally and
nutritionally. The same is true with fashion – it visually narrates your
connection to the world quietly, yet with impact. As a designer, I am thrilled
to have been given a chance to marry these two concepts, and do it so with an
innovative brand with proven and tested products,” Rajo Laurel said.
For this collaboration, Rajo created a stylish
mother wrap for mothers to feel confident and comfortable when feeding their
baby, and can be worn in four different ways. Aside from the mother wrap, a
classy baby bag was also launched as part of the collection. It was designed as
a baby bag but fashionable enough for mothers to use as their personal hand
bag.
To
find more about Philips Avent, log on to www.philips.com.ph
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a
leading health technology company focused on improving people's health and
enabling better outcomes across the health continuum from healthy living and
prevention, to diagnosis, treatment and home care. Philips leverages advanced
technology and deep clinical and consumer insights to deliver integrated
solutions. Headquartered in the Netherlands, the company is a leader in
diagnostic imaging, image-guided therapy, patient monitoring and health
informatics, as well as in consumer health and home care. Philips' health technology
portfolio generated 2016 sales of EUR 17.4 billion and employs approximately
73,000 employees with sales and services in more than 100 countries. News about
Philips can be found at www.philips.com/newscenter
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