Discovery Kids, a mobile subscription
service for kids, makes its international
debut officially in the Philippines, in partnership with the country’s leading
telco and digital services provider, PLDT Inc., and its wireless subsidiary,
Smart Communications. The app will also be launching in Singapore later this
month.
Designed to spark curiosity and encourage exploration, Discovery Kids
sets itself apart with a unique watch-play-learn experience and a specially
curated slate of content within a safe, enriching world that kids will love and
parents can trust. Discovery Kids combines the best of science, nature and the
wonders of the real world with beloved characters and unforgettable
entertainment. The app’s user interface and experience are designed and
optimized for kids, with intuitive kid-first navigation that makes it easy for
kids to use while having fun exploring and learning.
Discovery Kids launches with over a thousand activities which include
shows, videos, a strong games portfolio, digital books and much more.
Content highlights
include:
-
Shows that kids
already know and love such as My Little
Pony: Friendship is Magic, Transformers
Rescue Bots, Ben & Holly’s Little
Kingdom, Insectibles, Oddbods, and
Angry Birds Toons
-
Favourite children’s
programme, TeamYey! from ABS-CBN
-
Games like Wild Kratts: Monkey Mayhem, Nature Cat: Park Builder, and Peg + Cat: Chicken Blast Off
-
Original games Terra Formers, Ultimate Animal Races,
and Rocket Escape
-
Digital books such
as Scaredy Squirrel and Goodnight Gorilla
-
Shows from
Discovery’s content library such as Cupcake
Wars: Kids, Meet the Penguins,
How Do They Do It:
Kids Edition and
Guess What They’re Making!
Kids will be able to
toggle seamlessly between activities, with content refreshed regularly to
engage young minds, inspire discovery, and ignite imaginations. With one
account, subscribers get unlimited access to the platform across multiple
devices and can download content for offline viewing. Take the fun on the go -
watch, play, explore, and discover anytime, anywhere. The Discovery Kids app is
available for download now and offers a free 30-day trial with a subscription
rate of P129 per month after the trial period.
Under the partnership, PLDT Home will soon unveil a
limited edition Telpad custom-built for Discovery Kids with a monthly
subscription included. Additionally, Smart customers will be able to
conveniently charge their Discovery Kids app subscription worth P129 per month
to their prepaid load or postpaid bill. Smart will also dish out exclusive
offers to customers soon, including special subscription rates and freebies to
enjoy the Discovery Kids app on their mobile devices. The Discovery Kids app is
available for download now and offers a free 30-day trial with a subscription
rate of P129 per month after the trial period.
“We share Discovery Kids’ vision to help parents ignite the passion for
learning in their children through fun, informative and kid-friendly content,
as well as unique and meaningful experiences through the app,” said Oscar A.
Reyes, Jr., Senior Vice President and Head of Consumer Business Market
Development for PLDT and Smart. “Through this strategic partnership, we are
also boosting our ever-growing portfolio of digital services aimed at giving
our customers a wide range of exciting content – whether they are in the
comfort of their home or on the go.”
Commenting on the launch, Jay Trinidad, President and General Manager
for Discovery Kids Digital, said, "Discovery is driven by curiosity and
our Discovery Kids app delivers on that promise, taking the brand experience
beyond tv as we continue to innovate with new products and content. Together
with PLDT and Smart, we are able to make the service available to kids across
the Philippines, bringing them good fun in a safe and enriching digital
environment."
The app is a core part of Discovery’s strategy of evolving from one of
the global leaders in television to a digital content company, with an evolving
suite of multi-screen products such as Eurosport Player and Motor Trend, for
super fans and passionate enthusiast communities.
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