Last
December, Sony hosted its inaugural Sony Fair, a ten-day event that featured interactive
displays, community activities, and workshops that enabled customers to
envision the way Sony devices can fuel their lifestyle. The event, which ran
from December 9 to 18, brought together some of Sony’s flagship products in the
spaces of mobile, digital imaging, home entertainment, personal audio, and
gaming for customers to enjoy.
Among
the stunning display of products many looked forward to at the Sony Fair,
included the Sony Bravia X93000D and the 75” Z9D 4K HDR TV. Together with the
HT-ST9 Soundbar with Wi-Fi/Bluetooth®, Sony demonstrated how it has redefined
audio and entertainment through its slim and elegant profile that blends into
any living environment. Sony’s Bravia Movie Nights during the evenings let consumers
enjoy the best of Sony TVs as they watched family-friendly films such as Cloudy
with a Chance of Meatballs 2, Hotel Transylvania, The Amazing Spiderman 2, and
Arthur Christmas while being among the first in the country to experience the
100” Z9D 4K HDR TV.
An
unforgettable experience awaited audiophiles as they immersed in rich, vibrant
sound at the Hi-Res Audio Workshop conducted by Sony Ambassador Juno Oebanda. An
engaging and enticing crowd arrived at Sony Extra Bass’ Feel the Passion Dance
Clinic featuring Upeepz Dance Crew as well as DJ Rammy Bitong’s Silent Party and
DJ Workshop where he shared advice to young and aspiring DJs. The Sony Fair
also brought the most discerning ears up and close with Sony’s top-of-the-line
personal audio Bluetooth devices such as the MDR-XB650BT EXTRA BASS™
Headphones, MDR-1000X Noise-Canceling Headphones, SRS-XB3 Portable Wireless
Speaker, and MDR-Z1R. The MDR-Z1R headphones boasts of the utmost standard in
materials and design. The Fibonacci-patterned grill guarantees a cleaner, more
authentic Hi-Res sound.
Mobile
photography took center stage as Xperia™ Ambassadors Pierre Guevarra, Linus
Banaag and Marvin Conanan conducted workshops where they tried out some of
today’s hottest mobile devices from the Xperia™ X Series, including the Xperia™
XZ flagship mobile phone. A first for a smartphone, the Xperia™ XZ brings
triple image sensing technology to its cameras to deliver the best experience
in mobile photography. Select Xperia™ fans got the chance to win some of these
devices through an on-the-spot mobile photography contest.
At
the Sony Digital Imaging booth, exhilarating on-site activities including a bar
tending and flaring demonstration and a BMX bike & skateboard exhibition
put today’s latest Alpha and Cyber-Shot cameras to the test. Workshops
featuring renowned photographers and cinematographers Pilar Trigo Bonnin, Paco
Guerrero, Nina Sandejas, and Mayad Studios gathered professional and hobbyists
for sharing of pro tips and tricks. Meanwhile, Sony Ambassadors Kimi Juan,
Jelito de Leon, Sheng Gonzales and Charisma Lico demonstrated mastery of their
craft as they taught travel, flat lay, toy, and fashion photography workshops to
their followers and fans.
The
Sony PlayStation booth, which exhibited some of this year’s lauded games,
including Final Fantasy XV, Just Dance, and NBA2K17, definitely thrilled
gamers. Many were simply delighted to finally get the chance to experience the
wonderful world of virtual reality as they played some of today’s hottest
VR-ready games with the PlayStation VR Headset in tow.
The
inaugural Sony Fair was truly a celebration of the brand’s relentless pursuit
of innovation and commitment to continue delivering more firsts that will
inspire and spark curiosity among consumers. Beyond this, it is a testament of
how far gadgets have transcended from simple functional tools to personal
devices that serve as canvasses to express one’s creativity and deliver
one-of-a-kind experiences that enhance our lives.
For
information on the latest products from Sony, visit www.sony.com.ph, like facebook.com/SonyPhilippines,
or follow twitter.com/SonyPHinc
and Instagram.com/sonyPHInc.
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